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PPC Essentials: Advertising, Strategy & Campaign Success
Global Courses

7 Free PDF Certificates | 2025 PPC Courses | Learn Online UK | Real Tutor Support

Summary

Price
£39 inc VAT
Study method
Online
Course format
Reading material
Duration
34 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Assessment details
  • Final Exam (included in price)
  • Assignment (included in price)
Additional info
  • Tutor is available to students

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Overview

Boost your digital marketing performance with the PPC Essentials: Advertising, Strategy & Campaign Success bundle. Designed for UK learners and professionals, this seven-course collection covers every element of paid advertising — from campaign setup and keyword research to conversion tracking and analytics.

Included Courses:

  • PPC Mastery: A Complete Guide to Pay-Per-Click Advertising

  • SEO Mastery: A Complete Guide to Search Engine Optimization

  • Facebook Ads & Facebook Marketing Masterclass 2023: From Beginner to Advanced

  • Facebook Ads & Marketing Masterclass 2023: From Beginner to Expert Strategy

  • Google Ads

  • Google Analytics

  • Content Marketing

Across these seven PPC courses, you’ll gain hands-on experience creating, analysing, and scaling campaigns on Google and social platforms. Learn how to attract traffic, manage budgets, interpret data, and combine PPC with SEO and content marketing for powerful business growth — all with seven free PDF certificates.

Certificates

Certificate of completion

Digital certificate - Included

Assessment details

Final Exam

Included in course price

Assignment

Included in course price

Course media

Description

The PPC Essentials bundle is your complete guide to mastering digital advertising. You’ll learn how to plan, execute, and optimise PPC campaigns that convert — while understanding the wider ecosystem of SEO, analytics, and content strategy.

PPC Mastery: A Complete Guide to Pay-Per-Click Advertising
Start with a complete overview of PPC principles. Learn bidding strategies, ad creation, landing page design, and budget management for maximum ROI.

SEO Mastery: A Complete Guide to Search Engine Optimization
Build strong organic foundations that enhance your PPC results. Understand keyword intent, on-page optimisation, and how SEO and PPC complement each other.

Facebook Ads & Facebook Marketing Masterclass 2023: From Beginner to Advanced
Create, target, and monitor Facebook Ads. Learn advanced segmentation, A/B testing, and remarketing strategies to reach UK and global audiences.

Facebook Ads & Marketing Masterclass 2023: From Beginner to Expert Strategy
Take your Facebook marketing to the next level. Master campaign structures, custom audiences, and creative strategies that drive engagement and sales.

Google Ads
Learn to design high-performing Google Search and Display campaigns. Explore ad groups, keyword types, conversion tracking, and performance optimisation.

Google Analytics
Master the tools to measure success. Learn how to analyse traffic, track PPC conversions, and report insights that guide smarter advertising decisions.

Content Marketing
Understand how high-quality content powers digital campaigns. Learn to plan, write, and distribute content that improves ad relevance and audience trust.

By completing all seven courses, you’ll become proficient in every aspect of PPC and online advertising. You’ll know how to attract the right customers, interpret campaign data, and continuously improve performance across multiple platforms.

Certification

Receive seven free PDF certificates on completion. Each certificate confirms your expertise in PPC, SEO, and digital marketing. Optional premium printed certificates are available for professional portfolios and job applications.

Who is this course for?

  • Beginners learning PPC and digital advertising fundamentals

  • Marketing professionals expanding into paid media management

  • Small business owners growing their online reach

  • Freelancers managing client advertising accounts

  • Social media marketers learning advanced campaign strategies

  • Entrepreneurs building online brands or e-commerce stores

  • Students entering marketing, communications, or media fields

  • Anyone aiming to master PPC and digital advertising for UK or global markets

Completing the full programme builds a comprehensive PPC skill set for data-driven marketing success.

Requirements

  • No previous PPC or digital marketing experience required

  • Basic computer and internet skills

  • Access to a Google account and social media platforms

  • Internet connection for online learning and campaign practice

  • Enthusiasm for analytics and creative advertising

  • Tutor and support community available throughout

Career path

  • PPC Specialist

  • Digital Marketing Executive

  • Social Media Advertising Manager

  • SEO & PPC Consultant

  • Google Ads Manager

  • Marketing Analyst

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: PPC, Digital marketing, Marketing
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