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General Data Protection Regulation (GDPR) – for the Marketer

GCHQ Acredited

Me Learning

Summary

Price
£210 inc VAT
Or £70.00/mo. for 3 months...
Study method
Online
Duration
3 hours · Self-paced
Qualification
No formal qualification
CPD
3 CPD hours / points
CPD What's this?

Overview

In association with the Chartered Institute of Marketing (CIM) and co-written by our legal partners at Clayden Law, this engaging training course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR.

A must for those in the marketing industry.

CPD

3 CPD hours / points
Accredited by The CPD Certification Service

Description

This easy-to-understand course takes an in-depth look at many of the key areas of the General Data Protection Regulation (GDPR) that have a direct impact on marketing including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more.

It highlights the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry – as well as exclusive advice directly from the Head of Marketing Communications at the CIM, James Farmer.

This online training course is split into 6 bite-sized modules:

  1. Introduction and Background
  2. GDPR for the Marketer
  3. Definitions, Principles and the Law
  4. Individual Rights
  5. Consent
  6. Information (Privacy) Notices

Who is this course for?

This course is for anyone who works in the marketing industry and handles personal data in any form as part of their day to day job.

The principles contained within this GDPR for the Marketer course apply to all levels within the marketing function.

Requirements

You’ll need a desktop or laptop device with internet access to run courses that you’ve purchased through this website.

We recommend using Google Chrome, or alternatively Mozilla Firefox / Internet Explorer 11 or later.

Questions and answers

No questions or answers found containing ''.

Mihaela asked:

Who will sign the certificate, after passing the course?

Answer:

Thanks for your enquiry! On completion of GDPR Marketer course, developed in association with the Chartered Institute of Marketing (CIM), you'll receive a computer-generated, CPD certified Certificate, automatically via PDF. We don't issue a signed, or paper-based certificates.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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