Skip to content
Play overlay
Preview this course

General Concepts of Marketing

Learn competencies in Marketing


Sentinel 9

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
0.3 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free
  • Certificate of completion - £3

Add to basket or enquire

Overview

This module develops the marketing concepts and principles of marketing needed to critically analyse: Marketing Orientation and Context; Creating Value and Competitive Advantage; Brand Marketing and competitive Advantage; Market Research and Analysis.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Certificate of completion

Digital certificate - £3

The certificate will be sent via email once the course has been completed.

Curriculum

1
section
11
lectures
0h 19m
total
    • 1: Course Text 06:00 PDF
    • 2: Marketing and the Firm Preview 00:36
    • 3: Marketing Orientation and Context 01:05
    • 4: Creating Value and Competitive Advantage #1 00:55
    • 5: Creating Value and Competitive Advantage #2 01:12
    • 6: Marketing Definition 00:36
    • 7: Marketing Exchange 00:44
    • 8: Marketing Interactions #1 00:36
    • 9: Marketing Interactions #2 01:49
    • 10: BCG's Advantage Matrix Model 01:25
    • 11: Knowledge Quiz 04:00

Course media

Description

BACKGROUND:
Marketing is everywhere. Theodore Levitt once stated, the purpose of all firms is to "find and retain customers.". The firm does this by creating value for the customer through a market offering that is focused on solving consumer problems and doing this better than the competitors and their competitive offering. This is known as value co-creation and the creation of competitive advantage. Considering the millions of products and services offered globally, marketing is everywhere and everything and firms are continually competing to achieve their competitive advantage.

LEARNING OUTCOMES:
Upon the completion of this module, users will be able to:
• Research, understand and analyse marketing concepts and principles to determine marketing environments and stakeholder and customer relationships in diverse marketing scenarios.

Who is this course for?

  • Marketers
  • Advertisers
  • Bloggers
  • Business Managers
  • Students
  • Self Employed Individuals
  • Start-up Companies
  • Executives
  • Entrepreneurs

Requirements

  • No prerequisites.
  • No materials distributed.
  • No formal assessments required.

Career path

  • Account Executive
  • Computer Salesperson/Marketer
  • Creative Writer
  • Government Officer
  • Market Research Manager
  • Marketing Officer/Manager
  • Organisational Communication Specialist
  • Publishing Professional
  • Sales Person

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.