Fundamentals of Small Business Branding

Lead Academy

Certificate of Completion

Digital certificate - Included

CPD UK Accredited Certificate of Achievement

Digital certificate - Included

The fundamentals of small business branding is a popular training course, ideal for anyone who is looking to kickstart their career as a business manager or entrepreneur, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of business branding, then this program is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Course Syllabus:

We have divided the fundamentals of small business branding course into 35 user-friendly modules, covering all fundamental areas of business branding to provide learners with the relevant skills and industry knowledge to take their career to the next level.

Introduction

• Course Introduction
• 7 Goals And 5 Steps To Building Your Successful Brand
• What Is Branding
• Brand Experience Process
• Price Competition Vs Branding Strategy

Brand Strategy

• Deciding Your Brand Type
• Designing Your Brand Strategy
• Creating A Strong USP For A Specific Audience
• Define Your Brand Vision And Mission
• Communicate Through A Meaningful Story

Brand Personality

• Understanding Consumers’ Desires And Needs
• Creating A Strong Brand Personality
• Brands Archetypes : 1.Innocent – 2.Explorer – 3.Sage
• Brands Archetypes : 4.Hero – 5.Outlaw – 6.Caregiver
• Brands Archetypes : 7.Magician – 8.Ruler – 9.Regular Brand
• Brands Archetypes : 10. Creator – 11.Lover – 12.Jester

Visuals & Design

• The Art Of Logo Design And Colors
• The Art Of Brands Photography
• Putting It All Together : Case Study – Honest Tea

The End

• Bonus : 11 Core Principles For Creating Successful Brands
• Congrats, You Made It To The End

Method of Assessment

On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.

Certificate of Completion

On completion of the fundamentals of small business branding course, you will be eligible to obtain your free PDF certificate of course completion.

Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain fundamentals of small business branding at QLS Level 5 Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

CPD UK and IPHM Accredited Certificate of Achievement

On successful completion of the fundamentals of small business branding course, you will be eligible to order your CPD UK and IPHM accredited certificate of achievement (dual certificate) as proof of your new skill. You can also share this certificate with prospective employers and your professional network. You/your employer can verify your certificate through our website.

This comprehensive fundamentals of small business branding course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of business branding.

This fundamentals of small business branding course is felicitous for those, who want to be the best in their jobs.

Whether you are completely new to the field or are an aspiring professional, the fundamentals of small business branding course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up to date skills that can be used to enhance your CV.

• There are no academic entry requirements for this fundamentals of small business branding course, and it is open to students of all academic backgrounds.
• As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

This fundamentals of small business branding course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

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