Fundamentals of Marketing
Self-paced videos, Lifetime access, Study material, Certification prep, Technical support, Course Completion Certificate
Uplatz
Summary
- Certificate of completion - Free
- Reed courses certificate of completion - Free
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Overview
Uplatz provides this comprehensive course on Fundamentals of Marketing. It is a self-paced course consisting of video series. You will be awarded Course Completion Certificate at the end of the course.
As a marketing expert, you need to have a strong understanding of your markets and what drives your customers' choices to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP).
Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. This Marketing Fundamentals course introduces the key terms, concepts and practices to provide a firm basis for undergraduate students. It discusses modern skills used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with grave discussion about its contribution to the wider aims of society.
In this Marketing course you will learn to focus on how any changes that occur in the environment external to an organization, may impact its success. You will learn how to research and be on the look-out for any changes in this environment that could create new opportunities or cause new threats to the organization. This research will include what competitors are doing. Since they are competing for the same attention and consumer spending power, its critical to understand their strategies and be in a position to develop products or services that are unique and different from theirs. Developing and maintaining a competitive advantage is a core function of marketing.
An understanding of the principles of marketing forms the basis for developing successful marketing plans in any organization. These principles include the marketing environment, target marketing, the marketing plan and market research. The course is designed to provide you with the knowledge and skills you will need to develop a marketing plan that incorporates all aspects of the marketing environment, identifies successful marketing strategies and appreciates the value of market research.
Certificates
Certificate of completion
Digital certificate - Included
Course Completion Certificate by Uplatz
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
Curriculum
Course media
Description
After successful completion of this course you will be able to:
- Marketing as an idea and a practice.
- How to understand and reach customers, researching and choosing segments
- Marketing functions-providing value from products, services, pricing and distribution to branding and communications.
- Responsible marketing and contemporary technologies
- Identifying your key marketing challenges
- Defining crucial marketplace data and implementing market research
- Understanding the components of each of the 4 Ps
- Relating stages of the product lifecycle to marketing strategy
- Positioning your organization’s product(s) and/or service(s) in the marketplace
- Exploring different marketing communication vehicles and channels used for promotion
- Developing a marketing plan for your organization
Fundamentals of Marketing - course syllabus
- Basics of Marketing
- Marketing Models
- Marketing Models - Push and Pull
- Marketing Models - AIDA
- Marketing Models - SWOT
- Marketing Models - Golden Circle
- Marketing Models - Circle of Marketing
Who is this course for?
Everyone
Requirements
Passion & determination to succeed!
Career path
- Digital Marketing Executive
- Marketing Manager
- Digital Marketing Specialist
- Manager Sales & Marketing
- Sales Executive
- Marketing Strategist
- Sales and Marketing Specialist
- Advertising Manager
- Industry Marketing Manager
- Business Development Officer
- Chief Marketing Officer (CMO)
- Marketing Head
- Branch/Store Marketing Head
- Product Manager
- Program & Event Manager
- Marketing Associate
- Relationship Manager
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This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
