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Freelance Writing: How To Succeed As A Top Copywriter
Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

This course includes lifetime access so you can complete it at your own speed.

This is designed for those interested to learn the basics of freelance writing and for writers seeking to build a sustainable freelance career.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

This course is designed for writers seeking to build a sustainable freelance career.

Would you like to quit your day job as a writer to become a freelance?

Or are you already a freelance writer but you're struggling to find clients?

Maybe you've had some success as a writer but you'd like to find more and better-paying freelance writing jobs?

This course lifts the lid on exactly what it takes to be a successful freelance copywriter. It's packed with proven tips for building a business from your writing talent.

Not sure what to quote on that job a client's asked you to pitch for? Struggling to find new writing gigs? Stuck in a rut with clients who don't seem to value what you do? This course will show you how to:

  • Calculate your writing day rate with a simple formula
  • Discover what other writers are charging for their work
  • Price any writing job accurately
  • Find the highest-paying writing jobs (and avoid the lowest ones)
  • Identify the writing niche that suits you best
  • Break free of badly paying 'content mill' writing
  • Land more - and better - writing jobs
  • Pitch your work to editors
  • Market yourself as a writer
  • Present a slick, professional image to current and potential clients
  • Protect yourself from nightmare writing jobs

The Freelance Writing: How To Succeed As A Top Copywriter will cover the following topics:

Section 1 - Welcome To The Course

  • Is This Course For You?
  • What You’ll Learn

Section 2 - Succeeding Financially As A Writer

  • Can You Afford To Quit The Day Job To Become A Freelance Writer?
  • Practice Activity: Set Your Earnings Target As A Freelance Writer
  • How Much Could You Earn As A Copywriter?
  • Resources: Writing Rates In Different Markets

Section 3 - How To Charge Your Clients

  • Why You Should Never, Ever Price Your Writing By The Hour
  • Why Pricing By The Word Is Even Worse Than Pricing By The Hour
  • Writing Estimates: How To Put A Figure On Your Fee
  • All About Writing Retainers
  • Activity: Share Your Thoughts On Pricing Strategies

Section 4 - Finding Your Niche As A Writer

  • Why You Need A Copywriting Niche And How To Find Yours
  • What Type Of Writing Pays Best?
  • What Industries Pay Writers The Best?
  • Practice Activity: List Your Potential Niches As A Copywriter

Section 5 - How And Where To Find Writing Jobs

  • Content Mills And Job Boards: The Pitfalls
  • Resources: Links To Some Of The Better Job Boards
  • The Best Ways To Find Writing Jobs
  • Practice Activity: Emailing A Prospect: Do’s And Don’ts
  • Practice Activity: Email A Prospect
  • How To Write A Winning Pitch To An Editor
  • Activity: Pitch An Article To An Editor
  • Marketing Your Writing Skills
  • Practice Activity: Plan Your Marketing

Section 6 - Presenting A Professional Image As A Writer

  • The Perfect Copywriting Brief
  • Activity: Create Your Own Copywriting Briefing Form
  • Presenting Your Writing Professionally
  • Activity: Create Your Own Copy Deck
  • Why And How You Should Get The Legal Stuff Covered
  • Activity: Create Your Own Template For Estimates, Complete With T&Cs
  • How To Create A Professional Invoice
  • Activity: Create Your Own Template For Invoices
  • Client Feedback: Why It Matters And How To Get It
  • Activity: Create Your Own Feedback Questionnaire
  • Over To You

Who is this course for?

This course is designed for those interested to learn the basics of freelance writing and for writers seeking to build a sustainable freelance career.

Requirements

  • This is an elite course for people who are already writing regularly.
  • Students will need to be good writers - this is NOT a course about how to write.
  • Students will need to be fluent in English.

Career path

None

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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