Focus groups

Centre for Strategy and Communication Ltd


£626 - £707 inc VAT
Study method
Online with live classes
1 day, Full-time
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Do you know what your customers are thinking and feeling? A focus group can help you find out. A well run focus group can give you valuable insights and help you plan better products and services. This practical course will teach you how to run a focus group give you the skills you need to set up and run great focus groups.

Want us to deliver this course at your organisation? Contact us for a bespoke quote.


Over the day you will cover:

  • when and how to use focus group research methodolgy
  • establishing appropriate aims and objectives
  • preparing a topic book
  • recruiting the participants
  • finding the right venue
  • identifying and formulating the right questions
  • developing and using visual aids
  • moderating skills
    • creating an informal, relaxed atmosphere
    • asking questions
    • using visual aids, case studies and other stimuli
    • keeping discussion on track
    • handling difficult situations
  • recording the discussion
  • analysing and reporting findings
  • a year of free support

This running a focus group course takes place at the Centre's Central London training suite.

Who is this course for?

The people who will find this running a focus group training course useful are:
- communication and marketing professionals who want to run focus groups
- managers who want to undertake stakeholder research
- anyone who wants to commission an agency to conduct a focus group and would like to understand the process

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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