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Finance for Marketing and Sales People

Practical Training for Professionals


£576 inc VAT
Study method
1 day, Full-time
No formal qualification
55 CPD hours / points
Additional info
  • Tutor is available to students

2 students enquired about this course

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Location & dates

Somerset House
Temple Street
West Midlands
United Kingdom
EEF Venues
Clifton Down
United Kingdom
Cheadle House
Cheadle Royal Business Park
United Kingdom
150 Minories
City of London
United Kingdom


The aim of this 1 day workshop style course is to equip marketing and sales people with the financial knowledge they need to fulfil their role and appreciate how their negotiations affect the financial performance of their company.

The programme is brisk and interactive and is delivered in layman's terms.

This Finance for Marketing and Sales People course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Finance for Marketing and Sales People London
Finance for Marketing and Sales People Manchester
Finance for Marketing and Sales People Nottingham
Finance for Marketing and Sales People Birmingham
Finance for Marketing and Sales People Bristol
Finance for Marketing and Sales People Edinburgh
Finance for Marketing and Sales People Leeds


55 CPD hours / points
Accredited by Approved by Law society


9.30 –9.45 Coffee & course objectives

9.45 –10.30 What information is needed:

  • time frame
  • format
  • accuracy

10.30 –11.15 Reading your profit and loss account

  • what it tells you
  • what it doesn’t tell you
  • applying ratios and measures of performance
  • benchmarking against your competitors

11.15 –11.30 Coffee break

11.30 –12.45 Actions to improve profitability

  • fundamentals of costing
  • knowing your break even point
  • understanding how costs may vary with sales
  • key measures of efficiency and productivity
  • identifying your key performance drivers
  • using budgets; dealing with variances

12.45 –13.30 Lunch Break

13.30 –14.30 Understanding your Balance Sheet

  • what it tells you –how much is invested
  • what it doesn’t tell you
  • identifying working capital
  • applying ratios and measures of performance

14.30 –15.30 Managing working capital

  • stock management
  • debtors and credit management
  • creditors and other payments

15.30 –16.15 Managing your cash resources

  • understanding cash flow forecasts
  • profit v. cash

16.15 –16.30 Action plans –what will you do now?

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.