Finance for Marketing and Sales People- Virtual Training
Practical Training for Professionals
Summary
- Tutor is available to students
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Overview
The aim of this 1 day workshop style course is to equip marketing and sales people with the financial knowledge they need to fulfil their role and appreciate how their negotiations affect the financial performance of their company.
The programme is brisk and interactive and is delivered in layman's terms.
CPD
Description
Finance for Marketing and Sales People- Virtual Training - Timetable
9.30 –9.45 Coffee & course objectives
9.45 –10.30 What information is needed:
- time frame
- format
- accuracy
10.30 –11.15 Reading your profit and loss account
- what it tells you
- what it doesn’t tell you
- applying ratios and measures of performance
- benchmarking against your competitors
11.15 –11.30 Coffee break
11.30 –12.45 Actions to improve profitability
- fundamentals of costing
- knowing your break even point
- understanding how costs may vary with sales
- key measures of efficiency and productivity
- identifying your key performance drivers
- using budgets; dealing with variances
12.45 –13.30 Lunch Break
13.30 –14.30 Understanding your Balance Sheet
- what it tells you –how much is invested
- what it doesn’t tell you
- identifying working capital
- applying ratios and measures of performance
14.30 –15.30 Managing working capital
- stock management
- debtors and credit management
- creditors and other payments
15.30 –16.15 Managing your cash resources
- understanding cash flow forecasts
- profit v. cash
16.15 –16.30 Action plans –what will you do now?
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This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
