Fashion Store Assistant and Personal Shopper - CPD Certified

Fast Track to a New Career | Certificate Included | Lifetime Access | Discount Courses



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£12 inc VAT (was £119)
Offer ends 18 August 2020
Study method
Online, self-paced
50 Hours
Access to content
Lifetime access
No formal qualification
50 CPD hours / points

197 students purchased this course

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Is your career in the fashion industry? Or would you like it to be?

If you’re a natural at styling and love everything to do with fashion, there are endless opportunities to advance your skills and boost your career or begin a new one. Fashion store Assistant & Personal Shopper is specifically designed to groom and guide you all the way.

It’s becoming more and more popular for people who don’t have the time or a natural flair with styling to consult an expert to help with an image make-over, wardrobe transformation or outfits for particular occasions. Many shops now employ a specifically trained personal shopper to help make shopping more effective and also to improve the shopping experience for customers.

During this course, you’ll learn all the technical, creative and personal skills you need to help clients make the most of their appearance and be a style guru. You’ll get an in depth knowledge of the history of fashion and discover where familiar trends started. We’ll tell you about the influential designers that shape the world of fashion and how to keep up with the most recent changes. Having this strong foundation in the development of fashion through the past decades really helps identify how to suit particular styles to individual clients.


50 CPD hours / points
Accredited by The CPD Certification Service

Course media


Course Benefits:

  • Recognised CPD Accreditation
  • Study at your own pace - Our courses never expire
  • Access our course from any device: Laptop, Smartphone, Tablet, etc.
  • FREE PDF certificate upon course completion

You’ll learn:

  • to respectfully help your client to develop a positive self image.
  • to assess all body shapes, use fashion to streamline outlines to achieve flattering proportions and identify what to avoid.
  • the full range of colour tones in skin, hair and eyes and how to enhance each to achieve amazing effects.
  • how to advise on personal grooming, skin and hair care.
  • to work with clients personal style and recognise which areas need improving.

These skills are invaluable if you already work in the fashion world or if you’re plan a career there.

To help you excel in fashion retail, we’ve included two modules that focus directly on developing in-depth skills and knowledge that will help you turbo charge your career!

You’ll learn about:

  • Understanding consumer motivation
  • Needs, wants and attitudes
  • The consumer decision process
  • Seducing customers with excellent customer service
  • Building long term relationships with customers
  • Dealing with pressurized and challenging situations
  • How to put your Personal Shopper and Stylist skills to full use.
  • How to up sell and cross sell effectively to boost sales.
  • Specific selling strategies that connect directly with customers.

Use this uniquely focused course to plan or significantly boost your career in fashion retail and styling.

Course Syllabus:

Module 1 : Profession of a Personal Shopper

  • What is a Personal Shopper?
  • Types of Personal Shopper.
  • Colour analysis.
  • Body shape.
  • Hair and Make Up

Module 2 : Planning Advice

  • Personal analysis of your client : interview and questionnaire.
  • Wardrobe analysis.
  • Basics of a wardrobe.
  • Complementary accessories.

Module 3 : Fashion and Trends

  • Fashion history
  • Trends
  • International fashion

Module 4 : Communication and Protocol

  • Social Events
  • Social Protocol

Module 5 : Career Guidance

  • Career
  • Promotion and marketing: how to attract customers

Module 6 : Understand consumer behaviour and excel in customer service

  • Understanding consumer motivation
  • Consumer attitudes
  • The consumer decision process
  • Seduce customers with excellent service
  • Build long term relationships with customers
  • After sales service – handling complaints and returns
  • Typical complaints and how to handle them
  • Returns
  • Staying cool under pressure – dealing with challenging situations
  • Shoplifting

Module 7 : Make your shop a magnet to customers

  • Put your Personal Shopper and Stylist skills to full use
  • Up sell with hair and makeup styling
  • Selling accessories
  • Working with your clients budget
  • Selling tips to help identify your customers’ needs
  • Ideas to grow your retail presence
  • In-store tips that boost sales

Who is this course for?

  • Anyone looking to work in a fashion department of a large store or boutique

  • People working in a fashion store who want to improve their customer relationship and selling skills

  • Everyone who lives and breathes fashion, and would love a job in the industry

  • Sales assistants who want to improve the shopping experience for customers

  • Boutique owners who need to increase sales


No previous experience or requirements necessary.

Career path

There are many areas where you can put your skills to use:

  • Personal shopper in a shop of any size.
  • Personal shopper for a shopping centre.
  • Image consultant to corporate clients, politicians, celebrities, media personalities.
  • Freelance Stylist for individuals, magazine fashion shoots, celebrity shots, advertising shoots, wedding party etc.

Add invaluable, practical retail training.

Questions and answers

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Samantha asked:

Hi I work in retail I do personnel shop with my job around my store I'm only sales adviser but have customers Dailey asking for my help


The courses are fully online. You will have access to your Virtual Campus account any time, day or night so you will be able to complete the course at your own pace over the generous time of 45 consecutive days. Once you register, you will have 12 months to activate your course. All course materials are available online and there are no additional costs involved in completing the course.

This was helpful. Thank you for your feedback.

Vanda miller asked:

How much does the course cost


The price of the offer includes the Fashion Store Assistant and Personal Shopper course, unlimited access to the course content and a certificate of completion issued by the course provider.

This was helpful. Thank you for your feedback.

Homey asked:

Hi I just want to know this £10 fee course is for 50 hours cours or just paying this fee to Reed


The price includes the Fashion Store Assistant and Personal Shopper course, unlimited access to the course content and a certificate of completion issued by the course provider.

This was helpful. Thank you for your feedback.

Amber asked:

What qualification can you gain from the online course?


Our Fashion Store Assistant and Personal Shopper course is accredited by the International Council for Online Educational Standards, ICOES and also by CPD ( CPD UK). Our certificate will profoundly improve your CV and therefore increase chances of getting employment in the Fashion industry.

This was helpful. Thank you for your feedback.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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