Facebook Marketing Essentials

International Open Academy

Proof of Completion

Digital certificate - Included

If you knew of a free marketing tool used by 1.66 billion people every day and 2.5 billion every month, you would sign up for it, of course. Facebook is that powertool every business needs.

But where do you start? What do you focus on?What should you post?

Want to know how to run a successful business on Facebook?

Follow the steps in our Facebook Marketing Essentials video course to get the maximum from the largest social media platform in the world.

The course has been created by social media manager Latasha James, who has worked with Fortune 500 companies and startups. She loves helping businesses, like yours, double their income.

Tap into her vast knowledge to fasttrack your way to mastering Facebook for business. Follow her steps to easily:

• Increase brand awareness and generate sales
• Create Facebook business page with great branding
• Post engaging content and videos
• Plan, execute and analyze Facebook marketing campaigns
• Troubleshoot common problems on social media

Our Facebook marketing course is all you need to put your company in front of customers looking for exactly what you have to offer.

How is the Facebook Marketing course assessed?

There is a short multiple-choice exam at the end of each module for you to take and you’ll know your score immediately.

By studying Facebook Marketing online with IOA, you do not pay an extra fee for sitting an exam or have to wait for a set date to sit an exam.

Facebook Marketing Course Content:

Module 1: Making The Most Out Of Your Facebook Page

• 1.1. Meet your tutor, social media manager, and YouTuber, Latasha James
• 1.2 How this course will help you
• 1.3. Your industry-focused Facebook page setup
• 1.4. Creating great branding for your Facebook page
• 1.5. Using Facebook as your CRM
• 1.6. Additional Facebook features

Module 2: Building A Successful Content Strategy

• 2.1. Understanding Facebook’s potential for your business
• 2.2. How to increase your Facebook organic reach
• 2.3. Creating the best images and videos for your Facebook page
• 2.4. Facebook Live strategy
• 2.5. Scheduling Tools for Facebook

Module 3: Mobilizing Facebook Groups

• 3.1. What Facebook groups can help you achieve
• 3.2. Creating a successful Facebook group
• 3.3. Attracting a large number of people to your Facebook group
• 3.4. Content strategy for posting to Facebook groups
• 3.5. Solving common problems that group admins face

Module 4: Facebook Ads Optimized

• 4.1. Boosting vs. Ad campaigns
• 4.2. Ad objectives and KPIs
• 4.3. Facebook ad content formats and how to create them
• 4.4. Custom-building loyal audiences
• 4.5. Retargeting with the Facebook Pixel

Module 5: All-important Analytics

• 5.1. The importance of KPIs and measuring analytics
• 5.2. Facebook Metrics defined
• 5.3. Unlocking the power of Post Analytics
• 5.4. Understanding Page Insights
• 5.5. Making the most of Group Insights
• 5.6. Your learning journey and farewell

• Everyone who wants to master the most powerful social network used by billions of people every month
• Anyone who wants to know what a powerful marketing tool Facebook is for their business
• People wanting to boost their business and connect with customers globally
• Anyone working in marketing or advertising who wants to help a brand grow by using social media
• Business people who know they need to be on social media but haven’t got a clue where to start
• Anyone who wants to be a digital media manager or to offer social media services to clients
• People who have set up a Facebook business page in the past and it didn’t work

This Facebook course is open to all, with no formal entry requirements.

• Become a digital marketing specialist
• Provide additional services to clients in your role as a marketing consultant or content writer
• Facebook marketing certification on your resume will enable you to apply for marketing, public relations, communications and editorial jobs
• Be an invaluable part of your company by taking charge of their Facebook business account

Currently there are no Q&As for this course. Be the first to ask a question.