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Facebook Marketing Course cover image

Facebook Marketing Course
Trendimi

CPD Certified | International Accreditation with ICOES | Multiple Certification Options | Video Training

Summary

Price
£99 inc VAT
Or £33.00/mo. for 3 months...
Study method
Online
Course format
Video
Duration
30 hours · Self-paced
Access to content
60 days
Qualification
No formal qualification
CPD
30 CPD hours / points
CPD What's this?
Assessment details
  • Module Exams (included in price)

Overview

Discover how to get the most out of the world’s largest social media platform. With 1.66 billion users daily, starting and operating a Facebook business account is a must for anyone looking to grow their enterprise and gain new customers.

Whether you own a business or want to become a digital marketing manager, this class will teach you how to increase brand awareness and generate sales through Facebook marketing.

Course Benefits:

  • CPD Certified and Fully Accredited by the International Council of Online Educational Standards (ICOES)
  • Course access - 60 days - Study at your own pace
  • Access or Course from any device: Laptop, Smartphone, tablets, etc.

Assessment details

Module Exams

Included in course price

CPD

30 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

What You'll Learn

Master what it takes to run a successful Facebook business account by learning how to:

  • Create a Facebook business page with strong branding to reach your ideal audience

  • Organically get more likes and comments on your content

  • Plan and post engaging content, images and videos

  • Launch Facebook ads that target the right people

  • Measure analytics to get invaluable insights into your customer base

  • Prepare a long term digital marketing strategy that fits your business plan

Meet the instructor:

Latasha James is a marketing strategist, content creator, and coach based in Detroit, Michigan.

Throughout her career, she's worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. She started freelancing a few years into her Film, Video, & Media Studies degree, and now owns a marketing company called James + Park. She documents her journey in entrepreneurship on her YouTube channel and podcast, The Freelance Friday Podcast. Her content focuses on helping the new or aspiring freelancer thrive in their careers, by featuring interviews with guest experts, marketing tips and tricks, and personal narratives.

Latasha has also been a guest speaker for several college programs, including at UCLA Extension, and has been a speaker for dozens of events including Social Media Day Detroit, Detroit Startup Week, Michigan Fashion Summit, and more.

Course Breakdown:

Module 1: Making The Most Out Of Your Facebook Page

  • 1.1. Meet your tutor, social media manager, and YouTuber, Latasha James
  • 1.2 How this course will help you
  • 1.3. Your industry focused Facebook page setup
  • 1.4. Creating great branding for your Facebook page
  • 1.5. Using Facebook as your CRM
  • 1.6. Additional Facebook features

Module 2: Building A Successful Content Strategy

  • 2.1. Understanding Facebook’s potential for your business
  • 2.2. How to increase your Facebook organic reach
  • 2.3. Creating the best images and videos for your Facebook page
  • 2.4. Facebook Live strategy
  • 2.5. Scheduling Tools for Facebook

Module 3: Mobilizing Facebook Groups

  • 3.1. What Facebook groups can help you achieve
  • 3.2. Creating a successful Facebook group
  • 3.3. Attracting a large number of people to your Facebook group
  • 3.4. Content strategy for posting to Facebook groups
  • 3.5. Solving common problems that group admins face

Module 4: Facebook Ads Optimized

  • 4.1. Boosting vs. Ad campaigns
  • 4.2. Ad objectives and KPIs
  • 4.3. Facebook ad content formats and how to create them
  • 4.4. Custom-building loyal audiences
  • 4.5. Retargeting with the Facebook Pixel

Module 5: All-important Analytics

  • 5.1. The importance of KPIs and measuring analytics
  • 5.2. Facebook Metrics defined
  • 5.3. Unlocking the power of Post Analytics
  • 5.4. Understanding Page Insights
  • 5.5. Making the most of Group Insights
  • 5.6. Your learning journey and farewell

Who is this course for?

  • Anyone interested in becoming a digital marketing specialist

  • All business owners and influencers who want to grow their social media presence

  • Marketing professionals who are looking to further their qualifications

This course earns you credits through Continuing Professional Development (CPD). CPD points are accepted and recognised by professional member bodies and academic institutions across the UK.

All learning content is accredited by the International Council for Online Educational Standards (ICOES) whose purpose is to continually improve online educational products and maintain quality assurance.

Requirements

Our Facebook Marketing course is designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Career path

  • Start a career in digital marketing, public relations or communications

  • Successfully launch and advertise your own business

  • Become an influencer and use Facebook marketing to gain a following

  • Provide additional marketing and social media services to your clients

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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