Facebook for Business

Facebook for Business

Facebook is THE biggest social network – if you want to stand out online, you must understand how to have a strong Facebook presence

For businesses, Facebook is a ‘must-use’ social network. It’s not just a network used socially, almost all businesses can benefit from having a well-maintained business Facebook page, including a highly-optimised profile, which will boost your visibility in a number of search engines. As you can see, maintaining a Facebook page for your business is essential, and it is well worth understanding how to get the most out of it.

This helpful online course, coming to you from Global Edulink, one of the world’s leading online course providers, will enlighten you on many of the business tools and features you may be unfamiliar with or unclear on.

The Facebook for Business course provides an excellent guide to using Facebook for your organisation, and can help you to consider the importance of using the platform to reach potential customers. It will also help you to answer the question of what it is you’re expecting to achieve from this powerful tool. During the course, learners will investigate how to get started and develop a Facebook page, who your Facebook audience will be, and most importantly, where to find them. Also, the course offers extensive guidance on the content you should be publishing on Facebook, how to encourage engagement through page promotions, posts, and its advanced page and mobile features. Finally, you’ll consider how to analyse insights and reports, which are invaluable resources when it comes to business.

* Free e-certificate (No additional cost for e-certificates)

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✦COURSE CURRICULUM : Facebook for Business✦

➤(Module 01) : Introduction to FB for Business

• Introduction to FB for Business

➤(Module 02) : Marketing Tips on Facebook

• Marketing on Facebook starts with a page
• What is a Facebook page

➤(Module 03) : How to Build Your Page?

• How to build your page?

➤(Module 04) : Tips to Build Your Audience

• Tips to Build your audience

➤(Module 05) : Facebook Posts Techniques

• Facebook posts Techniques
• Posting best practices

➤(Module 06) : Understanding Advanced Facebook Page Features

• Understanding Advanced Facebook page features

➤(Module 07) : How to Engage Your Audience?

• How to Engage Your Audience?

➤(Module 08) : How to Promote Your Business on Facebook?

• How to Promote your Business on Facebook?

➤(Module 09) : Understanding Facebook Insights and Reports

• Understanding Facebook Insights and Reports

➤(Module 10) : Learning Advanced Page and Mobile Features

• How to merge two Facebook pages
• When to merge Facebook pages

➤(Module 11) : The Conclusion

• The Conclusion

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded a Certificate in Facebook for Business.

Benefits you will gain:

• High quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

What Will I Learn?

• Learn how to use Facebook to boost your business effectively
• Ability to learn to boost the visibility of your business in different search engines
• Understand how to get the most out of the business’s Facebook page
• Learn the importance of using Facebook to reach potential target customers
• Learn how to create Facebook page and how to find and boost your site to your target audience
• Become a professional in Facebook advertising and promotional methods

• This Facebook for Business course is ideal for anyone who runs a business and needs guidance on how to get the most out of Facebook, whether you already have a page or are setting up a new one
• This Facebook for Business course is also suitable for anyone who manages the social media for their employers, or hopes to work as a Social Media Executive

• This Facebook for Business course is available to all students, of all academic backgrounds. However, a sound academic background would be an advantage
• Learners should be ages 16 or over to undertake the qualification
• Basic understanding of English language, literacy, numeracy and ICT are required to attend this course

This Facebook for Business course can also pave way for your career progression by putting you in line to demand for salary increments and job promotions from your organisation.

• Social Media Manager – £25,301 per annum
• Social Media Coordinator – £20,122 per annum
• Social Media Strategist – £24,325 per annum
• Social Media Specialist – £20,503 per annum