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Led by one of our expert social media professionals, both our standard and advanced courses take an engaging, hands-on, interactive approach. We’ll teach you how to successfully run and optimise your own Facebook advertising campaigns.
On the Standard course, we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money.
The Advanced session takes an in-depth look at advanced features such as the Facebook pixel and using 1st party data to build valuable audiences.
Our Facebook Advertising courses are available at our training centre in The Shard, London. We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed on using Facebook advertising.
Facebook Advertising Standard
During the day we’ll demystify Facebook advertising so you can learn how and why it’s a necessary marketing platform for your business. You will also learn step by step how to correctly set up your own Facebook advertising campaign that meets your personal business and marketing objectives.
By the end of the course, you’ll feel confident about boosting posts and setting up your own Facebook advertising campaigns within Facebook Ads Manager. You'll know how to design and create an effective ad to market your business. You will also learn how you can improve campaign performance and measurement by using The Facebook pixel.
Upon completion of our Standard course, you'll walk away with the ability to:
- Effectively boost your on page posts
- Build an audience using Facebook’s native data
- Setup a Facebook campaign within Facebook ads manager
- Design and build an effective ad
- Understand campaign performance within ads manager
- How The Facebook Pixel to optimise your campaigns
- How Facebook ads can help you achieve different business objectives
Facebook Advertising Advanced
This course will look at advanced Facebook advertising features as well as advanced tips and tricks around campaign measurement, audiences, execution and optimisation.
You will also learn how to strategically plan your paid Facebook campaigns to drive brand awareness, consideration and conversions, allowing you to run full funnel activity.
By the end of the course, you’ll feel confident about strategically planning your campaigns as well as using advanced Facebook advertising features to run and optimise your campaigns.
Upon completion of our Advanced course, you'll walk away with the ability to:
- Measure campaign ROI using the Facebook Pixel and Event Tracking
- Build custom and lookalike audiences using 1st party data
- Strategically plan your audiences and campaigns
- Describe the different ad types and placements available and when to use them
- Choose between the different ways to buy media on Facebook
- Improve campaign performance and ROAS
Who is this course for?
We recommend this course if you want to learn how to use and setup your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
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