Executing the Marketing Plan

This course develop a high-level mastery in team marketing skills and professional conduct using: Marketing and Information Technology; Marketing Information Systems; Marketing and Information Technology; Marketing Automation Systems; within the Marketing Profession and in a Marketing Team.

Reed courses certificate of completion

Digital certificate - Included

Certificate of completion

Digital certificate - £3

• Executing the Marketing Plan 21:04

  • 1: Course Text 09:00
  • 2: Action Planning, Roles and Responsibilities Preview 00:56
  • 3: Metrics and Measures 02:04
  • 4: Marketing and Information Technology 01:24
  • 5: Marketing Information (MIS) Systems: Sorting Data and Reporting 01:56
  • 6: Marketing and Information Technology 00:44
  • 7: The Marketing Profession and Building the Marketing Team 01:00
  • 8: Knowledge Quiz 04:00

BACKGROUND:
The following section will discuss support tools and practices that assist the firm in executing the plan. Key support practices include:
• Action planning, roles and responsibilities
• Metrics, Control and contingency
• Marketing and information technology
• the marketing profession and building the marketing team

After the firm and the marketing department has planned and designed the strategies to achieve the company’s objectives the marketing team must develop a plan to execute the strategy.
The action plan includes timeline, budget and assigned responsibility. It also includes the measurements of success and the contingencies that are required if the plan fails to execute. The action plan addresses:
• each set objective
• the specific strategy and its tactics
• who is responsible to complete each task and tactic
• the timeline for the task and tactic to be achieved and finally
• the metric of performance measurement.

LEARNING OUTCOMES:
Upon the completion of this module, users will be able to:
• Develop a high-level mastery in marketing skills and professional conduct in teams, required for market planning with appropriate technology, to provide sound marketing plans and recommendations.

• Marketers
• Advertisers
• Bloggers
• Business Managers
• Students
• Self Employed Individuals
• Start-up Companies
• Executives
• Entrepreneurs

• No prerequisites.
• No materials distributed.
• No formal assessments required.

• Account Executive
• Computer Salesperson/Marketer
• Creative Writer
• Government Officer
• Market Research Manager
• Marketing Officer/Manager
• Organisational Communication Specialist
• Publishing Professional
• Sales Person

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