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This course includes lifetime access so you can complete the course at your own speed.
By taking this course today, you are one step in becoming a successful event planner! Whether you are just starting out or making a career change, this introductory course will familiarize you with the many facets of Event Planning and Management, from initial client contact to post-event analysis. Grab this opportunity to learn from industry expert, Jody-Ann Rowe, who is a successful Event Planner and Consultant with over 10 years’ experience in the industry.
Benefits of taking this course include:
- Unlimited and lifetime access to the course
- Learn the course at your own pace
- Course can be accessed on any platform
- 24/7 Customer support
This introductory course will familiarize you with the many facets of Event Planning and Management, from initial client contact to post-event analysis.
You will learn key skills required for event research, needs assessment, and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines.
Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and program evaluation.
This Event Planning Course will cover the following topics:
Topic 1: Course Overview
- What is Event Planning?
- Different Types of Events
- The 5 Phase Approach to Event Planning
Topic 2: Where Do We Start?
- Event Goals and Objectives
- Event Stakeholders
- Conducting a Needs Assessment
- Setting Measurable Objectives for Event Success
- Defining Your Target Market
- Identifying Attendee Demographics
Topic 3: Planning for Success
- S.W.O.T. Analysis
- Sourcing & Evaluating Suppliers
- Venue Selection
- Creating an Event Budget
- Developing an Event Timeline/Critical Path
- Identifying & Mitigating Risk
Topic 4: Good Design Is the Silent Seller
- Theme & Appearance
- Creating a Storyboard
- WOW Factor
- Relevant Software and Tools
Topic 5: Show Me The Sponsors
- Marketing Strategies
- Social Media Marketing
- Coordinating Media and PR
- Industry Trends & Marketing Tools
Topic 6: How Did We Do?
- How to Evaluate an Event
- Tips on Surveying Attendees
- Obtaining Client Feedback
- Post-mortem Reporting
Topic 7: Practice is the Best of All Instructors
- Careers in Event Planning & Management
- CASE STUDY: Apply Your Knowledge
Who is this course for?
This course is designed for anyone who is interested in learning how to become an event planner.
No prior knowledge is required to take this course.
Students can pursue a career of being an Event Planner, Event Organizer or Event Manager.
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