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Event Marketing

Diploma QLS Level 5 | *FREE PDF Certificate* Tutor Support & Exam | 90 CPD Credits | Free Internet Marketing Course

CPD Courses


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£10 inc VAT (was £760)
Offer ends 17 September 2021
Study method
Online, self-paced
450 hours
90 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

3 students purchased this course

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Event Marketing

Certificate of achievement in Event Marketing QLS Level 5. Additional CPD Accredited Event Marketing Certificate with 90 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

Endorsed Event Marketing - Level 5 Course from Certificate of Achievement. This Advanced level Event Marketing - Level 5 Course is exclusively designed to launch the learner into the world of Event Management. You will learn how to have a giant entry into this field of study. Among other things, you will be taught introduction to event planning, and the event planning process. At the end of this 2 units of Event Management course , you will understand in clear terms the basic works of an event manager, and learn how you can be a key player in this industry.

You will various techniques and strategies that will enable you to meet the needs of your clients and vendors alike. More so, the Event Management course discusses core concepts and fundamentals of event planning process, and various stages involved in both the planning and managing events like event planning, implementation, how to control and close Event Marketing projects.

This Event Management course is self-paced, so learners will have the complete flexibility to study at their own preferred location, suitable time and pace. Your Event Management course fee includes everything relating to the program such as your college registration, comprehensive tutor support, course materials, high quality e-learning and additional supporting materials etc.

Event Marketing- Learning Outcomes

Upon successful completion of this Advanced level Event Management : Course, learners will have the capacity to:

  • define fundamental principles of event management
  • understand why you need plan, implement, and control events
  • understand the duties of a event management professional
  • Key elements involved in event management planning and so on.

Once you sign up for this Event Management : Course, you will have unlimited access to the entire learning platform. The material can either be downloaded or printed at your preferred time. This Event Management : Coursecontains a wealth of knowledge and it is delivered in easy to understand and simple language. In each of the units of the Event Management : Course, you will write an assessment. The essence of the assessment is to verify that you understand the concepts of the program. Your assessment will be independently marked by your tutor, and you will be scored accordingly.

This is the ideal Event Management : Coursefor those that are passionate for a career change, people that wants to start their event planning businesses, aspiring event managers with prior knowledge or qualifications or not, those that wants to continue to study to a higher level will find this course quite significant, because it is a stepping stone to an endless possibilities, small business owners that wants to improve or expand their career prospects.

To participate in this Event Management : Course, you don’t need any entry requirement. You won’t be asked to provide your previous experience or qualification. It is open for all students regardless of their age, and background. This is an ideal Advanced Level for those that truly want to venture into this industry.

When you must have successfully completed this Event Management : Course, you can take Advanced Level roles as events and marketing professional, event managers, event planners, event administrators, conference coordinators, event planning assistants and so on.

Quality Licence Scheme

This course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.



90 CPD hours / points
Accredited by The CPD Standards Office

Course media


Event Marketing

Event Marketing - Course syllabus

This Event Management - Level 5 is divided into two modules:

Module 1 Event Planning and Management : An Introduction

This module covers the following key topics:

  • An Introduction to Event Planning
  • The Corporate Market
  • Reasons for Staging Events
  • Social Events
  • Main Tasks Involved in Events Planning
  • Skills Required for an Event Planner
  • The Basics of Event Planning
  • Logistics
  • Planning the Meals
  • Benefits of a Successful and Safe Event
  • Plus more

Module 2 Event Types

This module covers the following key topics:

  • An Introduction to Event Planning
  • The Corporate Market
  • Reasons for Staging Events
  • Social Events
  • Main Tasks Involved in Events Planning
  • Skills Required for an Event Planner
  • The Basics of Event Planning
  • Logistics
  • Schedule of Events
  • How to Evaluate Each Venue
  • Inquire About Audio/Visual and Other Equipment
  • Plus more

Module 3 Process of an Event Planning

This module covers the following key topics:

  • The Event Planning Process
  • Planning and Executing
  • Live Events Project Management and Budgeting
  • Site Survey Documents
  • Possible Scheduled Activities:
  • Important Factors to Consider in Creating a Site Plan:
  • Site/Venue Layout and Design
  • Checklist for Selecting and Managing Performers
  • Negotiating and Contracting Performers
  • Plus more

Module 4 How to Plan an Event?

This module covers the following key topics:

  • Theming the Programme
  • Environmental Scanning
  • The Brainstorming Process
  • How to Develop a Theme for an Event
  • Key Steps to Event Budgeting
  • Identify and estimate costs and income
  • Venue Selection
  • Types of Venues
  • Site Design Considerations
  • Production Infrastructure and Backstage Requirements
  • Health and Safety Requirements
  • Planning for the Build-up Phase
  • The Safety Management Plan and Event Safety Team Meetings
  • Plus more

Module 5 Event Planning : Step by Step

This module covers the following key topics:

  • Organising a Successful and Safe Event
  • Health and Safety Permits
  • Consultation Register
  • Selection of the Venue
  • Event Promoting and Ticketing
  • Information Centre Communication
  • First Aid and Medical Services
  • Event Management Plan
  • Plus more

Module 6 Customer Service as a Marketing Strategy

This module covers the following key topics:

  • Marketing and Customer Services
  • Key Steps In Event Marketing
  • Event Marketing Mix
  • Event Products
  • Marketing Strategy
  • Setting Marketing Objectives for the Event
  • How can we improve the Marketing of the Event?
  • Communication and Customer Service
  • Inter-Professional Communication
  • Dealing with Difficult Customers
  • Equal Opportunity
  • Inclusive Planning for People with Disabilities
  • Plus more

Module 7 What is contingency plan?

This module covers the following key topics:

  • The Contingency Planning
  • Event Risk Assessment
  • How to Manage Risks
  • Typical List of Risks and Hazards
  • Potential Consequences
  • The Planning Process
  • Stopping and Starting an Event
  • Stages, Platforms and other performance facilities
  • Security Roles and Responsibilities
  • Pre-Event Briefing of Security Personnel
  • Plus more

Module 8 Event Evaluation

This module covers the following key topics:

  • Evaluating Events
  • Event Surveys
  • Types of Survey
  • Questionnaires
  • Types of Questions
  • Hints for Constructing Questionnaires
  • Classifying Expectations
  • Plus more

Module 9 - Starting a an Event Planning Business

This module covers the following key topics:

  • Starting and Running the Business
  • Starting a Small Business
  • Starting a Large-scale Event Planning Business
  • Writing a Business Plan
  • Importance of Networking for an Event Planner
  • Dealing with the Client
  • Special Event Liability Insurance
  • Plus more

Event Management - Course Material

All Event Management course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning Event Management course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your Event Management course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the Event Management course . Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a Event Marketing course with CPD you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Event Marketing

  • Event Management - People looking for a career change
  • Event Management - Individuals looking to start their own event planning businesses
  • Event Management - Event Managers looking for accredited qualification
  • Event Management - Candidates intending to continue studying at a higher level
  • Event Management - Small business owners looking to improve operations
  • Event Management - Anyone interest in expanding their career prospect


Event Marketing

No particular entry requirement.

Option 1

Diploma in Event Management QLS Level 5 endorsed by Quality Licence Scheme

Certificate Fee: £120 + postal charges

Option 2

Diploma in Event Management issued by CPD

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£95 + postal charges

*Postage Charges: National £9, International £15

Career path

Event Marketing

This Event Marketing Level 5 Diploma is the perfect starting point for those looking to start a career in Event Management. The successful completion of this Event Management course will lead you to the Advanced level roles as event administrators, events and marketing coordinators, event planning assistants and conference coordinators.

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.