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Event Management with Business Accounting - CPD Certified

Ends Soon | Fast Track to a New Career | Certificate Included | Lifetime Access



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£12 inc VAT (was £199)
Offer ends 17 December 2019
Study method
Online, self-paced
50 Hours
Access to content
Lifetime access
50 CPD points / hours

119 students purchased this course

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The event management business is booming and it is an ideal time to make the switch or start on a really exciting career. Setting up your own business in this area is a very achievable goal.

As you don’t need premises, products or equipment, your set-up costs would be very low. This complete course will walk you through the whole process from start to finish.

This is a career which gives you:

  • Independence

  • Flexibility

  • The freedom to work to your own agenda.

It’s rewarding, fulfilling and stimulating. It allows you to develop creatively and professionally.

Events are everywhere as they are a fun and highly-effective way to promote and celebrate a variety of issues, occasions, and themes. You could be managing events for:

  • Businesses

  • Charities

  • The sporting sector

  • The political world

  • Entertainment world

  • Individuals

It’s a very effective way to:

  • Grow awareness

  • Raise funds

  • Celebrate achievements

  • Promote sales

  • Mark personal highlights

Grab the opportunity for an exciting new career by starting our Event Management with Business & Accounting course today.

There are many lucrative sectors within the event management industry. You could specialize in one or market yourself in a number of areas:

  • The sporting world – stage testimonial games, pro-am tournaments or mini marathons.

  • The entertainment industry – manage a live music, theater, dance, film or comedy event.

  • The not-for-profit sector – help a worthy cause to raise funds and build widespread awareness with head-turning events or celebrity galas.

  • Style personal, intimate family occasions like religious ceremonies, birthdays or weddings.

  • Event-manage store openings, new product launches or book launches.

  • Organize corporate, political or community events.

Course media


Course Benefits:

  • Recognised CPD Accreditation
  • Study at your own pace - Our courses never expire
  • Access our course from any device: Laptop, Smartphone, Tablet, etc.
  • FREE PDF certificate upon course completion

Do you have good organisational skills? Are you efficient and thorough at seeing a project through? Then you’re half way to being a great event manager.

On their own, though, organisational skills and efficiency aren’t enough. There’s a significant amount of industry specific knowledge and some extra skills in the area of business and financial planning that are essential to have before you start. In this course you’ll learn:

  • Important principles in event management

  • Planning events

  • Different types of events

  • Tips for successful meetings with clients

  • How to manage budgets, advice on contracts, booking venues and securing sponsors

  • How to prepare and present an event proposal

  • How to prepare a business and marketing plan

  • Understanding different accounting techniques and which one will suit your business

  • Controlling and managing expenses as well as tracking sales

  • Tracking and reporting taxes

  • How to handle an audit

  • Building a business from the ground up

  • Business planning and preparation

  • Registering and structuring your business

  • Hiring and motivating staff as well as all the legal requirements

  • Advice on where to look for funding

  • Unlock the power of social marketing

  • PR and advertising

  • Developing your brand through low-cost marketing techniques

Our course will give you all your need to follow your passion and start an exciting and rewarding business with flare, knowledge and confidence. Take the first step today with Trendimi.

Event Management Course Breakdown

Module 1 : Working with clients

  • Introduction
  • Planning and preparing for the meeting
  • First impressions and presentation
  • What does your client need?
  • What comes next? Timeframes
  • Following up
  • Event proposal
  • Contracts and agreements

Module 2 : Steps for planning an event

  • Target your goals and audience
  • Planning the event: date and time
  • Budget
  • Venue
  • Food and beverage
  • Transportation
  • Speakers
  • Timeframes

Module 3: Invitations, Greetings and Dress Code

  • Invitations and replies
  • Greetings etiquette and handshake protocol
  • Dress code

Module 4 : Table Manners and Table Settings

  • Table-seating arrangements
  • Table settings
  • Table manners

Module 5: The Event

  • Last-minute preparations
  • During the event
  • Business cards
  • Evaluating the event
  • After the event: Keeping up with your clients, partners, and guests

Module 6 : What is Event Management?

  • What is Event Management?
  • Role of the Event Manager
  • Project Management
  • Strength & Weaknesses of the event management profession (elements of SWOT)
  • Crisis Management
  • Planning Your Career

Module 7: Types of Events

  • Introduction
  • Conferences
  • Meetings
  • Launch Events
  • Fashion Shows
  • Fundraisers
  • Weddings
  • Religious Events
  • Photocalls
  • Exhibitions
  • Sport Events
  • Concerts
  • Political Events
  • Anniversaries

Module 8: Beginning accounting

  • History of accounting
  • Why is accounting important?
  • Decisions you must make
  • Jargon, or how to speak like an accountant

Module 9: Types of accounting

  • Financial accounting
  • Management accounting
  • Tax accounting

Module 10: Making sense of your accounts

Organization: The accounting cycle

Using computers for accounting

How does computerized accounting work?

Module 11: Keeping an inventory and tracking sales

  • Purpose of an inventory
  • Keeping up with your inventory
  • Keeping track of sales
  • Balancing cash

Module 12: Controlling and managing expenses

  • How to control expenses
  • Balancing your payroll
  • Long-term asset acquisitions
  • Financial liabilities

Module 13: Avoiding illegal accounting

  • Improper accounting procedures
  • Avoiding shortcuts
  • Famous accounting scandals

Module 14: Introduction to bookkeeping

  • Importance of bookkeeping
  • Single-entry bookkeeping
  • Double-entry bookkeeping

Module 15: Proper bookkeeping

  • Balancing and testing your book
  • How to adjust entries
  • Financial statement preparation
  • Profit analysis
  • Liquidity, and how to test it
  • Why is internal control important?

Module 16: Tracking & reporting taxes

  • What are business taxes?
  • How to report year-end numbers to the government
  • Finishing and closing your books

Module 17: Handling an audit

  • External auditor
  • Internal auditor
  • Cost auditor
  • Performance audit
  • Quality audits

Module 18: Preparation – Before you start your business

  • Self-assessment. Are you an entrepreneur?
  • Market Research and competition analysis
  • Developing, assessing and testing your idea
  • Funding – how to finance your business idea
  • Where to look for help

Module 19: Preparation – Introduction to Marketing

  • Income sources and pricing
  • Marketing, advertising, promotion
  • Building your marketing and sales strategy
  • Make full use of technology

Module 20: Setting up your business

  • Your business structure
  • Business name, brands and intellectual property
  • Legislation/regulation/permissions
  • Registering the business

Module 21: Running your business

  • Budgets and cash flow
  • Accounting, record keeping and taxes
  • Business bank account and online banking
  • Arranging finance
  • Insurance
  • Premises
  • Home-based business
  • Staff, motivation and training

Module 22: Business Plan

  • What is a business plan and why do you need one?
  • Sections in the business plan
  • Access help to write your plan

Module 23 : Launching your business

  • Planning a successful business launch
  • Time management and delegation
  • Personal development
  • Building your business network

Module 24 : Marketing

  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels
  • How to distribute your products and B2B marketing
  • After-sales service – handling complaints and returns

Module 25: Your Marketing Plan

  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan

Module 26: Low-cost marketing techniques

  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking

Module 27: Developing your brand

  • Brand identity
  • Stand out from the crowd
  • Brand name and logo
  • Building your brand personality
  • Believe in your brand and your customers will too

Module 28: Your website

  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging

Module 29: Social Media and Online Marketing

  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing

Module 30: Public Relations and Advertising

  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising

Module 31: Sales

  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online

Who is this course for?

  • Prepared by experienced, successful event planners, this Event Management with Business & Accounting course has been prepared specifically with you in mind.

  • If you’re an event planner, you can gain the business acumen to successfully run your own company.

  • Anyone dreaming of working within events will learn all the skills they need to successfully start their career.

  • Everyone who wants relevant and up-to-date knowledge from today’s events world. You’ll receive valuable advice, practical strategies and industry secrets that will help you to get ahead in the events sector.


This Event Management course is designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Career path

After completing this course, you could:

  • Start your own event planning business

  • Join the team of an existing event planning and managing company

  • Be part of a company that creates festivals, theater experiences, weddings, or many other exciting and interesting events

  • Take your existing event planning job to the next level with your improved skills and abilities

Questions and answers

No questions or answers found containing ''.

Andrea Davies asked:

Is there a test at the end of the course


The courses are fully online. You will have access to your Virtual Campus account any time, day or night so you will be able to complete the course at your own pace over the generous time of 45 consecutive days. Once you register, you will have 12 months to activate your course. All course materials are available online and there are no additional costs involved in completing the course. After every module, there will be an exam.

This was helpful. Thank you for your feedback.

Nae asked:

Is a certified certificate provided after successful completion of the course?


Yes, once you complete your Event Management with Business Accounting course, you will receive a certificate of completion issued by the course provider.

This was helpful. Thank you for your feedback.

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