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Event Management Skills
London Training For Excellence

Classroom based course with study materials, lecturer support and CPD Hours included

Summary

Price
£3,960 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

5 students enquired about this course

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Overview

This course will develop your PR skills in event planning, staging, marketing, crowd control and much more, as well as teaching you what you need to do ‘after the event’. It is a fantastic guide for anyone who wants to develop their skills and competencies in PR and event management.

Description

Module 1 - Introduction, scope and objectives

  • Introduction to PR and its activities in modern organizations.
  • The Scope and Nature of Event Management.
  • What is Event Management?

Module 2 - Event Planning

  • When to Run an Event
  • Where to Hold an Event
  • Event Management Companies
  • Event Planning template
  • Planning Internal and Public Events

Module 3 - Resources and staffing

  • Physical and Human Resources
  • Venue
  • Décor
  • Equipment and facilities
  • Entertainment
  • Accomodation
  • Catering
  • Sound and Lighting
  • Travel and car parking
  • Traffic Management
  • Security

Module 4 - Marketing an Event

  • Target Audience
  • Key messages
  • PR communications (invitations, press releases, advertorials)
  • Sponsorship
  • Advertising and promotion

Module 5 - Financial Management

  • Types of Budgets
  • Budgeting an Event
  • Cash Flow
  • Controlling Expenditure

Module 6 - Risk Management

  • Risk Assessment
  • Risk Reduction
  • Consumer Protection
  • The Law & Employees
  • Dispute Management
  • Duty of Care

Module 7 - Staging the Event

  • Event theme
  • Welcome and registration
  • Audience and Guests
  • The Stage
  • Programme timing
  • Ushering
  • Power, Lights, Sound
  • Catering
  • Recording an Event
  • Crowd Control

Module 8 - After the Event

  • Cleaning Up
  • Acknowledgements and thanks
  • Review and Evaluation
  • Dealing with Complaints
  • Follow up communications

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