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Event Coordination: Marketing, Stakeholder Management, and Analytics
Online Training Academy

Level 3 | CPD approved | Lifetime Access | No Hidden Fees | 10 CPD Points

Summary

Price
£15 inc VAT
Study method
Online, On Demand 
Course format
6 Videos (with subtitles and transcripts) and 2 PDFs
Duration
1.4 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • CPD Certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
1 student purchased this course

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Overview

Event coordination is essential for creating memorable experiences and achieving business goals. This course equips learners with the skills to plan, manage, market, and evaluate events successfully. By completing this course, you will gain practical knowledge in event planning, stakeholder management, strategic marketing, and analytics. The skills learned can lead to roles such as Event Coordinator or Event Manager, with the average UK salary ranging from £12–£18 per hour or approximately £24,000–£36,000 per year.

Course Curriculum

  • Module 1: Introduction to Event Coordination
  • Module 2: Event Planning Process
  • Module 3: Human Resource Management and Operational Planning
  • Module 4: Event Execution and Stakeholder Management
  • Module 5 : Strategic Event Marketing and Brand Engagement
  • Module 6: Event Evaluation with Technology and Analytics

Key Features:

  • CPD Accredited
  • 10 CPD Points
  • Free Digital Certificate from Provider
  • Developed by Specialist
  • Lifetime Access

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 6 Videos (with subtitles and transcripts) and 2 PDFs

Duration: 1h and 25m

Course media

Description

This course guides learners through every stage of event coordination. Module 1 introduces the fundamentals of event coordination, providing a foundation for planning and execution. Module 2 covers the complete event planning process, including timelines, logistics, and budgeting. Module 3 explores human resource management and operational planning, ensuring events run smoothly. Module 4 focuses on event execution and stakeholder management, highlighting effective communication and collaboration. Module 5 introduces strategic event marketing and brand engagement, teaching promotion strategies and audience engagement techniques. Finally, Module 6 shows how to evaluate events using technology and analytics, helping you measure success and improve future events.

Learners will develop the skills to coordinate events from start to finish. You will understand how to plan and organise events efficiently, manage teams and stakeholders effectively, and create marketing strategies that enhance brand engagement. You will also gain expertise in using technology and analytics to evaluate event outcomes and make data-driven improvements. By the end of the course, you will have the confidence to manage operational logistics, oversee human resources, communicate with stakeholders, and measure the impact of events. The course prepares you for practical, real-world scenarios, equipping you with both strategic and hands-on skills for a career in event coordination.

Learning Outcomes

  • Understand event coordination fundamentals
  • Plan events using structured processes
  • Manage teams and operational planning efficiently
  • Execute events and engage stakeholders effectively
  • Develop strategic marketing for events
  • Use analytics to evaluate event success

Who is this course for?

  • Aspiring event coordinators or managers in organisations
  • Marketing professionals seeking event promotion skills
  • Administrative staff supporting event operations
  • Individuals interested in stakeholder management and engagement
  • Professionals wanting data-driven event evaluation expertise

Career path

  • Event Coordinator
  • Event Manager
  • Marketing and Events Specialist
  • Stakeholder Engagement Officer
  • Operations Manager for Events
  • Event Analytics Officer

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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