Emphasis 360: online business-writing training

Self-paced online learning in professional writing, with videos, animations and quizzes plus helpdesk support



£180 inc VAT
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Price includes VAT – subscribe at £150 for the year or £15 per month.

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Study method
Online, self-paced
12 hours
No formal qualification

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Emphasis 360 is an online business-writing course for everyone who writes at work. Whether you have to produce reports, emails, customer letters or proposals, it will help you to transform your writing – and your experience of writing – in easy and enjoyable steps.

Through entertaining videos, animations and articles, you'll learn simple but powerful techniques to make your writing clear, direct and effective. You'll also be able to test and cement your knowledge with quizzes and interactive exercises.

Course media


This course:

  • brings together 20 years of business-writing training experience into a single training package
  • has input from a wide range of writing experts, including English language teachers, journalists, publishers, writers, editors and even scientists
  • consists of 52 individual interactive and engaging lessons
  • is relevant to all levels of seniority in an organisation, from CEOs and managers through to graduates and apprentices
  • includes access to additional resources (such as best-practice guides and top writing tips) and additional support via a dedicated helpdesk.

What will you learn?

This online business-writing training will help you to transform everything you write at work. It covers all elements of writing, from the moment you start researching a document to the final proofreading.

Here are just some of things it can help you do.

Explore new writing techniques

  • unlock the information in your mind and marshal that knowledge to plan and structure your documents
  • write confidently and clearly, using plain English
  • think critically about your language choices
  • beat procrastination and get started
  • engage readers using journalistic techniques

Create readable, targeted documents

  • cut the padding and lighten up heavy writing
  • construct sound, clear sentences
  • use professional introduction and ending techniques to grab attention and finish on a high
  • structure documents of any length and create flow that carries the reader
  • build a persuasive argument and use key techniques to encourage your recipient to take action

Send engaging emails and letters

  • write emails that are well structured and convey a clear message
  • use subject lines to get your emails opened
  • understand the best-practice rules of email etiquette
  • tackle tricky subjects in emails and letters
  • get your key messages across clearly and succinctly

Deliver winning documents that get results

  • research complex documents and develop your ideas
  • understand and avoid the most common punctuation pitfalls
  • catch errors and typos in documents and emails before sending them out
  • cultivate a professional, friendly and appropriate tone
  • make an impact with data and tables

Once enrolled, you will also have access to an email helpdesk, ensuring you're supported while you learn.

Who is this course for?

Emphasis 360 is aimed at anyone who has to write at work. Whatever your industry or sector, it can help you – whether you’re just joining the world of work or an ambitious professional looking to upskill yourself.


There are no prerequisites for this course.

Career path

Strong written communication skills are regularly cited as one of the top skills employers look for. And writing is now at the centre of everything we do at work – from instant messages to emails, reports and business plans.

This means the ability to communicate effectively in writing is no longer a nice-to-have, but a fundamental skill for anyone looking to succeed and progress in their career.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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