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Email Marketing in a Digital World - Online Campaigns Training cover image

Email Marketing in a Digital World - Online Campaigns Training
Online Training Academy

CPD approved | 5 Free Bonus Courses | Free Certificate from Reed | Lifetime Access | Instance Access | 30 CPD Points

Summary

Price
£20 inc VAT
Study method
Online, On Demand
Duration
1.1 hours · Self-paced
Qualification
No formal qualification
CPD
30 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

Email marketing remains one of the most powerful tools for digital growth. This course teaches you how to create, manage, and optimise effective email campaigns that drive engagement and sales. Learners will gain practical skills to grow email lists, personalise campaigns, automate workflows, and measure success. By completing this training, you can confidently manage professional email marketing projects.

In the UK, email marketing specialists earn an average of £18–£25 per hour, which equates to around £35,000–£45,000 per year depending on experience and location.

This course starts with Module 1: Fundamentals of Email Marketing, where learners explore the basics of creating impactful email campaigns. Module 2: Building and Managing Your Email List focuses on growing and maintaining a high-quality subscriber base. In Module 3: Training material for email marketing, learners develop skills to create educational and promotional content. Module 4: Automation and Personalisation introduces techniques for automated workflows and targeted messaging. Finally, Module 5: Compliance, Analytics, and Optimisation covers legal standards, tracking performance, and improving campaign results.

Free Bonus Courses

  • ➽ Course 01: Communication Skills Training
  • ➽ Course 02: Career Development Training
  • ➽ Course 03: Time Management
  • ➽ Course 04: Level 3 Diploma in Project Management
  • ➽ Course 05: Leadership Skills

Key Features:

  • CPD Certified
  • Free Certificate from Reed
  • Developed by Specialist
  • Lifetime Access

Certificates

Digital certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD

30 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
6
lectures
1h 9m
total

    • 1: Module 1 Fundamentals of Email Marketing 10:05
    • 2: Module 2 Building and Managing Your Email List 11:23
    • 3: Module 3 training material for email marketing 13:19
    • 4: Module 4 Automation and Personalisation 12:47
    • 5: Module 5 Compliance, Analytics, and Optimisation 19:42
    • 6: CPD Certificate - Free 01:00

Course media

Description

Learners will develop the essential skills to plan and execute email marketing campaigns from start to finish. They will understand how to segment audiences, grow and manage email lists effectively, and create engaging content for different objectives. Training includes implementing automation and personalisation strategies to improve engagement and conversions. Learners will also gain knowledge of compliance requirements, ensuring campaigns adhere to legal standards, including GDPR. They will learn to analyse key metrics, interpret campaign data, and optimise results for maximum performance. By the end of this course, participants will have hands-on skills to manage, automate, and refine professional email campaigns, equipping them for roles in digital marketing and communications.

Learning Outcomes

  • Understand email marketing fundamentals in a digital world
  • Build and manage effective email marketing lists
  • Create engaging training material for email campaigns
  • Apply automation and personalisation strategies successfully
  • Ensure compliance and analyse email marketing performance
  • Optimise campaigns for higher engagement and conversion

Who is this course for?

  • Beginners aiming to start a career in digital marketing
  • Marketing professionals wanting to improve email campaign skills
  • Small business owners managing their own email communications
  • Content creators seeking practical email marketing techniques
  • Professionals responsible for analytics and marketing optimisation

Career path

  • Email Marketing Specialist
  • Digital Marketing Executive
  • Marketing Automation Coordinator
  • Content Marketing Manager
  • CRM Manager
  • Campaign Analyst

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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