Email Marketing (beginner to expert)

Uplatz provides this end-to-end course on Email Marketing. This is a self-paced video course. You will be awarded Course Completion Certificate at the end of the course.

Email Marketing is a valuable skill to master for modern-day marketing, whether you're an entrepreneur, business owner, or marketer. Even understanding the most basic email marketing terms, strategies, and best practices can help to improve your return on investment (ROI) from emails.

Despite new social media apps and marketing trends, it is found that email marketing is still a top contender when it comes to effective digital marketing. This email marketing course covers; how to meet your email marketing goals, types of emails to use, how to create an email marketing strategy customized to grow your business and your career.

The course is focused on crafting, coding, and developing various email designs, not to be confused with doing graphics and design. The course aims to teach basic traditional and modern marketing practices you can use in your content mix. From the buying process, customer journey and customer life cycle, and how each impacts your campaign messaging and timing.

Email marketing is a strong marketing channel that uses email to advertise your company's products or services. It is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation efforts, it may assist make your consumers aware of your latest goods or offers. Through various forms of marketing emails, it may also play a key part in your marketing strategy by generating leads, raising brand recognition, creating connections, and keeping consumers engaged between transactions.

Email marketing is the use of email to advertise a company's products and services while also incentivizing client loyalty. Email marketing is a method of informing people on your email list about new products, promotions, and other services. It may also be a softer pitch to educate your audience about your brand's worth or keep them engaged in between transactions. It might also be anything in the middle. Mailchimp can assist you with designing, building, and optimizing your email marketing in order to maximize the return on your marketing investment.

Email marketing is one of the most popular—and effective—tools for marketing campaigns when you want to expand your brand or sell your products. We'll go through how email marketing - specifically, the use of promotional emails - may help you expand your business, and we'll offer you some pointers on how to get started with a successful email marketing campaign in this post. You will learn email marketing from the bottom up in Uplatz's email marketing course. You'll be able to establish an email marketing plan that effectively generates enduring engagement and better relationships with your clients as you expand and scale your business once you've completed the certification.

Our email marketing specialists will show you how to execute email marketing the right way, with hands-on practical techniques and insights into the newest industry trends. Learn how to handle personalized contact management, segmentation, campaign performance optimization, and building your subscriber list with engaging registration forms from industry experts. This course will teach you all you need to know about becoming a great email marketer. This advanced marketing strategy course will teach you how to produce great adverts using email marketing. As you learn more about email marketing, you'll have a better grasp of how to advertise a product or service as well as soli. By the end of the course, you will understand the nuances of building loyalty, trust, and brand awareness through email marketing.

Email marketing is a strong marketing channel that uses email to advertise your company's products or services. It is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation efforts, it may assist make your consumers aware of your latest goods or offers. Through various forms of marketing emails, it may also play a key part in your marketing strategy by generating leads, raising brand recognition, creating connections, and keeping consumers engaged between transactions.

Certificate of completion

Digital certificate - Included

Reed courses certificate of completion

Digital certificate - Included

• Email Marketing - all lectures 6:51:45

  • 1: Email Marketing Intro 11:27
  • 2: Mail250 Guide 30:47
  • 3: Mailchimp Account 19:17
  • 4: Mailchimp Complete Guide 39:40
  • 5: Zoho Campaigns 36:08
  • 6: sendinblue Intro 04:56
  • 7: sendinblue Guide 22:13
  • 8: Client Emails - Pre Project Mail 30:42
  • 9: Client Emails - Pre Project Keywords Analysis Mail 30:33
  • 10: Client Emails - Proposal Creation 30:28
  • 11: Client Emails - Sending Proposal Mail 31:28
  • 12: Client Emails - Follow up Mail 15:32
  • 13: Client Emails - Monthly Report Mail 30:49
  • 14: Client Emails - Invoice and Query Mails 31:28
  • 15: Client Emails - Other Mails 31:17
  • 16: Digital Marketing Booklet 04:00
  • 17: Digital Marketing - Glossary 05:00
  • 18: Digital Marketing - Interview Questions 06:00

Course Outcomes

• Learn the basics of email marketing.
• Use the email marketing tool to put what you've learned into practice.
• Learn one of the most in-demand talents in digital marketing to invest in yourself and your career.
• Find out how to run A/B split test campaigns.
• Create email marketing campaigns that are well optimized and of high quality.
• With ease, learn how to use and navigate the MailChimp platform.
• Create email lists with MailChimp.
• MailChimp allows you to create opt-in and registration forms.
• Create hyper-targeted email lists
• Create squeeze pages with a high rate of email capture.
• Create email content that is both open and conversion-friendly.
• While A/B split testing and analyzing email marketing data, be aware of critical KPIs.
• Learn how to advertise your expanding email list and profit from it.

Email Marketing - Course Syllabus

1. Email Machine – The Strategy
2. Email Frequency
3. Why People Don’t Buy
4. The Fuel – Value
5. Triggers in Email using 4Ps
6. Sequence of Email Triggers
7. Client Emails
8. Email Example – Topic
9. Email Example – Company Introduction
10. Email Example – Product and Service
11. Email Example – Secondary Value
12. Email Example – Fear for Action
13. Email Example – Regret for scarcity
14. Email Example – Ask for Sales
15. Email Example – Reinforcement
16. Email Example – Offers Announcements
17. Email Example – Cross Sales
18. Email Example – Re-Engagement
19. Email Example – Buyer vs Consumer

Email Marketing Tools and Software

1. Email Software and Tools
2. Zoho
3. Mailchimp
4. Sendinblue
5. Mail250
6. Email Software Analysis
7. Selecting Email Software
8. Importing Email Lists
9. Practical on 3 Software for Lists
10. Custom Fields
11. Double Opt-IN
12. Lead or Contact Fields
13. Content First
14. Sending Email Campaign
15. Sending HTML Email Campaign
16. Sending Mobile Responsive Email
17. Email Open Rate
18. Email Click Through Rate
19. Email A/B Testing
20. Variant Case Study
21. Segmentation Strategy
22. List Segmentation and Campaign

You will learn email marketing from the bottom up in Uplatz's email marketing course. You'll be able to establish an email marketing plan that effectively generates enduring engagement and better relationships with your clients as you expand and scale your business once you've completed the certification! Our email marketing specialists will show you how to handle email marketing the right way, with hands-on practical techniques and insights into the newest industry trends! Learn how to handle personalised contact management, segmentation, campaign performance optimization, and building your subscriber list with engaging registration forms from industry experts. This course will teach you all you need to know about becoming a great email marketer!

1. Beginners:

   • Individuals with little to no experience in email marketing.

   • Those who want to understand the basics, such as setting up email campaigns, creating email lists, and using email marketing tools.

2. Small Business Owners:

   • Entrepreneurs or small business owners looking to promote their products or services via email.

   • Those who want to learn cost-effective marketing strategies to reach their audience.

3. Marketing Professionals:

   • Marketers who want to expand their skill set and specialize in email marketing.

   • Professionals looking to improve their existing email marketing strategies.

4. Freelancers and Consultants:

   • Freelancers or consultants who want to offer email marketing services to clients.

   • Those looking to build a portfolio of email marketing campaigns.

5. Content Creators and Bloggers:

   • Bloggers, influencers, or content creators who want to grow their audience and engage with subscribers through email.

6. E-commerce Professionals:

   • Online store owners or e-commerce managers who want to drive sales and customer retention through email campaigns.

7. Career Switchers:

   • Individuals looking to transition into digital marketing roles and need foundational knowledge in email marketing.

8. Advanced Learners:

   • Experienced marketers who want to master advanced techniques like automation, segmentation, A/B testing, and analytics.

9. Non-Profit Organizations:

   • Non-profits aiming to use email marketing for fundraising, donor engagement, and awareness campaigns.

10. Students and Aspiring Marketers:

    • Students or recent graduates interested in digital marketing careers.

    • Those looking to gain practical skills to complement their academic knowledge.

Passion to achieve your goals!

• Email Marketing Specialist
• Digital Marketing Manager
• Marketing Automation Specialist
• CRM Manager
• Content Marketing Manager
• Growth Marketer
• Performance Marketing Manager
• Lead Generation Specialist
• Retention Marketing Manager
• Direct Marketing Specialist
• Email Campaign Manager
• Marketing Operations Manager
• E-commerce Marketing Specialist
• Customer Engagement Manager
• B2B or B2C Marketing Specialist

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