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Effective Planning of Media Campaigns

Classroom based course with study materials, lecturer support and CPD Hours included

London Training For Excellence

Summary

Price
£4,320 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
2 students enquired about this course

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Overview

Sustained media campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. This powerful program takes a problem solving approach to the design of media campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program. Fees: $4000 This includes training folders, course material, coffee breaks and Certificates.

Description

Day 1 - Effective Media Campaigns:

  • Welcome and introduction.
  • Media campaigns – their use and their risks.
  • Case study examples – what works and what does not.
  • Practical example – tackling a business challenge.
  • An introduction to evaluation.

Day 2 - A Problem-Solving Approach to Campaigns:

  • Business strategy and problem identification.
  • Problem solving methods – choosing the right one.
  • Problem analysis – desk research, stakeholder analysis, PEST and SWOT.
  • Setting measurable objectives.
  • Force field analysis and risk identification.

Day 3 - Planning and Costing Campaigns:

  • Identifying the stages of the campaign and decision points.
  • Preparing an effective schedule – critical path analysis.
  • Costing the plan and preparing a budget.
  • Practice case-studies.
  • Co-ordinating campaign elements across stakeholder groups.

Day 4 - Channels, Delivery and Evaluation:

  • From strategy to tactics.
  • Principles of evaluation.
  • Research tools and methods.
  • Channel effectiveness and use of media.
  • Using influencer strategies to multiply effectiveness.

Day 5 - Putting it all together – Effective Delivery in Your Organisation:

  • A risk-management approach.
  • Dealing with contingencies.
  • Winning support - selling ideas to others in the business.
  • Ensuring that results are seen and credited.
  • Personal action planning.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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