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Effective Communication for Improved Public Relations
London Training For Excellence

Classroom based course with study materials, lecturer support and CPD Hours included

Summary

Price
£3,960 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
3 students enquired about this course

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Overview

Effective communication is essential for every area of business, and is especially critical in public relations. Maintenance of a good public reputation is a complex and ongoing process, which isn’t possible without good and effective public relations. This course focuses on the communication skills needed to provide outstanding public relations which will build and enhance your organisation\'s brand and reputation.

Description

Module 1 - Public Relations in a Changing Environment

  • What is PR?
  • New Roles and Perspectives
  • The Role of Public Relations in building the Brand and Reputation of the Organization
  • The Functions of Planning, Organising and Controlling in Public Relations

Module 2 - Communication Media

  • Communication Channels (press, TV, Radio, Web, Social Media, Events)
  • Advantages and disadvantages of different media
  • Evaluating and Selecting the Most Appropriate Medium

Module 3 - Planning your Communication

  • Setting clear goals (what do you need to say and to whom?)
  • Determining outcomes and results.
  • Audience, channels and timing.
  • Key messages.

Module 4 - Avoiding Communication Breakdowns

  • Creating value in your conversations
  • Strengthening your relationships
  • Identifying internal and external factors that impact your communications
  • Establishing message tracking and feedback
  • Communicating non-defensively
  • Crisis Communication
  • Respect, empathy and sensitivity

Module 5 - Communication Styles

  • The 3 Vs of Communication (Visual, Vocal, Verbal)
  • The four communication styles
  • Recognizing your style and the styles of others
  • Strengths and weaknesses of each style
  • Bridging communication gaps

Module 6 - Listening and Questioning for Deeper Understanding

  • Tools for active listening
  • Asking clarifying questions
  • Confirming the message
  • Interpreting nonverbal cues
  • Intonation
  • Rate of speech

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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