Ecommerce PPC Ads for Businesses Course

Accredited by CPD | 1 CPD Points | Video training | No Hidden Fee | Free Microsoft Excel Basics Course

Skill Up


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£10 inc VAT (was £249)
Offer ends 31 October 2020
Study method
Online, self-paced
1 hour
Access to content
365 days
No formal qualification
1 CPD hours / points
Additional info
  • Tutor is available to students

5 students purchased this course

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eCommerce is extremely lucrative as it enables to sell goods and services at a scale that was impossible with traditional offline retail; and if you’re thinking about running Google Ads campaigns for your eCommerce site, this Ecommerce PPC Ads for Businesses Course is for you. During the course, you will gain insights into Google Ads tools and techniques that you can use for your eCommerce business. The course is ideal for independent freelancers, small businesses, and large corporations interested in learning useful strategies for building successful campaigns, including the step-by-step process of setting up and running eCommerce campaigns. Upon completion of the course, you will gain a wealth of knowledge in how to run Ads campaigns that will give you an edge over your competition and help you turn the table of the market into your eCommerce business favour.

Learner will get "Microsoft Excel Basics" course for free upon purchasing this course.

Learning outcome

  • Use advanced strategies and techniques to stand out from your competitors
  • Design a strategic campaign structure to make the most of the Google Ads console
  • Discover relevant and high-intent keywords that drive affordable leads and sales
  • Learn smart ways to boost your eCommerce store sales in the quickest possible time
  • Implement powerful AD customisers to create hyper-relevant ads for searchers
  • Learn to set up tracking for eCommerce campaigns & search campaigns to target category traffic
  • Structure your Google shopping campaigns for easy optimisation & maximum ROI


1 CPD hours / points
Accredited by CPD Qualification Standard

Course media


Course Curriculum

Ecommerce for AdWords Campaigns

  • Introduction
  • Ecommerce Campaign Structure
  • Dynamic Search Ads
  • Search Campaigns
  • Ad Customisers
  • Google Shopping Campaign Structure Setup
  • Multi-tiered Retargeting strategies tailored for eCommerce
  • 404 Error Checking Scrip

Ecommerce & Enhanced - Ecommerce tracking for Google Analytics

  • Background to ecommerce tracking reports
  • Setup for ecommerce tracking
  • Ecommerce Reports Review in Google Analytics

Product Feeds for AdWords

  • The Future of Google Shopping
  • Background to Product Feeds
  • Google Merchant Centre Walk-through
  • Feed Policy & Troubleshooting Issues
  • Optimising Feed Quality
  • Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks


After the completion of each course, you will be eligible to receive a certificate per course. You can order a certificate (soft copy for £9 and hard copy for £15) relating to your course.

Who is this course for?

This course is for any aspiring individuals or professionals who want to enhance their capabilities, skills and knowledge to apply it in real life to fast track their career ladder.


All the learners who are willing to boost their knowledge in this respective field can take this course. This course does not require any formal academic qualification.

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Ecommerce PPC ads for Business Course asked:

Do I get the certificate by e-mail in pdf?


Good afternoon. Yes, and the PDF certificate will be sent to your email address.

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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