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E-Commerce Essentials
London Training For Excellence

Classroom based course with study materials, lecturer support and CPD Hours included

Summary

Price
£4,320 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

4 students enquired about this course

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Overview

E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the electronic transfer of money and data to execute these transactions. E-commerce has changed the way in which we buy and sell goods and services and is big business. Global retail e-commerce sales are projected to reach $27 trillion by 2020. This training course equips delegates with the knowledge and skills needed to succeed in this fast growing market place. It covers everything from e-commerce definitions and concepts through to technical aspects like security of online financial transactions or building your e-commerce website.

Description

Module 1 - E-Commerce Overview

  • Introduction to electronic commerce.
  • The legal challenges of e-commerce.
  • Privacy and data protection in digital era
  • Global trends

Module 2 - Design and User Experience

  • Designing e-commerce sites (step by step)
  • The online customer experience

Module 3 - Supply and Distribution

  • Supply Chain Management
  • Distribution channels
  • Online marketplaces - third-party business-to-consumer sales

Module 4 - Payment and Security

  • E-contract
  • E-payment
  • customs challenges

Module 5 - Customer Engagement

  • Connecting with customers online: live chat, chatbots, and voice assistants
  • Gathering and using demographic data through web contacts and social media
  • Marketing to prospective and established customers

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