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DMI Professional Diploma in Digital Marketing (Online)


Business Consort – Digital & Social Media Academy

Summary

Price
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Payment options

We accept credit, debit cards, PayPal and BACS by Invoice

Study method
Online, self-paced
Duration
6 Months
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price
  • TOTUM card is available to purchase separately What's this?

355 students enquired about this course

Overview

The Professional Diploma in Digital Marketing is an in-depth 30 hour course created and validated by digital marketing industry specialists. The course syllabus is the most widely taught in digital marketing and the certification is recognised globally across the digital sphere. Get to grips with the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.

NOW £1,249 + VAT (normally £1,549 + VAT)

Course media

Resources

  • DMI Professional Diploma Brochure & Syllabus - download
  • 2017 Brochure - download

Description

WHY SHOULD I TAKE IT?

Future-proof your employability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.

WHAT WILL I LEARN?

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

Professional Diploma Subjects include:

  • Introduction to Digital Marketing
  • Search Engine Marketing
  • Pay Per Click
  • Digital Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Analytics
  • Strategy and Planning

Module Descriptions for Professional Diploma in Digital Marketing

INTRODUCTION TO DIGITAL MARKETING

The Introduction to Digital Marketing module helps you get to grips with the fundamentals of digital marketing. You’ll explore the digital marketing principles that can help you drive a powerful digital marketing strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Online Video Marketing.

SEARCH ENGINE OPTIMISATION

The Search Engine Optimisation (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing and more.

PAY PER CLICK

The Pay Per Click (PPC) module helps you understand how to create, run and measure cost-effective search advertising campaigns for your business. Learn how to create advanced keyword research that matches your consumers’ intent and discover how to budget effectively. Subjects include PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding and more.

EMAIL MARKETING

The Email Marketing module enables you to create effective email marketing campaigns that help nurture your existing customers and prospects. Learn how to create subject lines that get opened and master how to create copy that appeals to your target audience. Discover the best tools and platforms to help you design, create and test your campaigns and choose the perfect time for sending emails.

DIGITAL DISPLAY ADVERTISING

The Digital Display Advertising module gives you the skills needed to create magnetic display campaigns. Master the key concepts of digital display advertising and learn how to plan, create and optimise clickable ad campaigns your customers get, love and respond to. Subjects include Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget and more.

MOBILE MARKETING

The Mobile Marketing module teaches you the latest mobile technologies and emergent trends used in mobile marketing. Get equipped with the practical skills and knowledge needed to create an epic mobile-friendly marketing strategy that helps you reach your target audience at the right time, in the right way and in the right location. Subjects include Mobile Advertising, Mobile Apps, Opportunities & Risks and more.

WEB ANALYTICS

The Analytics module helps you track, monitor and optimise your digital marketing campaigns effectively to ensure your Digital Marketing activities are fully optimised. Discover how to create an effective online reporting structure for any business. Learn how to set up your Google Analytics account, apply analytics tracking to your website and explore analytical insights like audience location, demographics and device usage.

SOCIAL MEDIA MARKETING

The social media marketing module consists of two parts. Part one shows you how to grow a social media following. You’ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You’ll also discover how to create a winning social media strategy.

STRATEGY & PLANNING

The Strategy & Planning module enables you to create an optimised, engaging and customer-pleasing digital marketing plan, that ties together the core modules you have mastered throughout the programme. You’ll discover how to create a situation analysis, define your target audience, select measurable objectives, plan your campaign, set the appropriate budget and measure your campaign effectively.

Business Consort – The Social Media Academy is a Digital Marketing Institute Accredited Study Centre – You will receive a certificate after course completion.


Learn at a time that suits you with our ‘Online & learning ‘ option! The Professional Diploma in Digital Marketing Online option provides the convenience of online learning but without dedicated times of study – All you need is access to a computer – All of your learning resources will be available on demand 24/7!

Key Features & Benefits that Business Consort Provide to all Students to support their online studies

  • High-Definition Video Style Lectures
  • Flexible Study Options
  • Industry-Validated Syllabus
  • Gain Up-To-Date Industry Knowledge
  • Internationally Recognised Accreditation
  • Supporting Downloadable Course Materials
  • Dedicated Tutor to Guide & Coach you through the Diploma
  • Draw from your Tutors Expertise in Digital Marketing
  • Access Practical Exercises
  • Recommended Reading
  • Discussion Forums to interact with other students
  • Help to prepare you for the Exam to achieve Certification
  • Access our Online Learning Community 24/7
  • Watch Video Lectures on Mobile Devices – Anywhere & Anytime!

Who is this course for?

The Professional Diploma in Digital Marketing qualification is perfect for anyone currently involved in planning, running campaigns or measurement of online activities or for those wanting to work in marketing. No matter what your role in the company you will benefit from gaining insight into today’s digital arena.

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What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

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What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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