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Diploma in Strategic Marketing - Level 3
The certification is endorsed by an ABC Awards (Ofqual regulated awarding body)
Stand the chance to get a free Level 3 or above course when you enroll with us!!!
It is not only the marketing team that handles a marketing strategy. Marketing strategies are more often than not combined with business strategies to make informative and effective decisions on brands, products, services and customers. The Diploma in Strategic Marketing – Level 3 course defines what strategic marketing really is. The course is designed to enable learners to make strong business decisions for their company and set it on the right strategic direction path.
The course will cover key concepts of marketing, how to combine business with marketing, branding and product management. Additionally, gain an understanding of how the traditional boundaries of marketing are expanded.
The Diploma in Strategic Marketing – Level 3 is an in-depth course that will equip learners with the right decision making tools to create and communicate the value of their brand, an understanding of essential marketing strategy and dealing with new products.
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Global Edulink has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Global Edulink to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
We are always thinking of ways in which you can gain the best from our online learning platform. When you enroll with us on this program you will have the opportunity to enroll on a Level 3 course or above for free!!! The courses that you can choose from have been indicated on our suggested course below.
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- Diploma in Office Administration and PA - Level 4
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What is covered in this course?
- Learn the key strategies of marketing and how it can influence the overall business strategy.
- Apply segmentation, positioning and targeting to products and services.
- Learn how to perform a market analysis.
- Create and communicate the value of your brand.
- Learn how to develop strategies to increase product sales.
- Learn how to communicate with potential customers
Module 01 - So what is marketing?
1.1 The Three levels of Marketing
1.2 The value of Marketing; Needs, Utility, Exchange Relationships & Demand
1.3 The Theoretical basis of competition
1.3.1 Generic Strategy: Types of Competitive Advantage
1.3.2 What is the basis for competitive advantage?
1.3.3 How is competitive advantage created?
1.3.4 How is competitive advantage implemented?
1.3.5 How is competitive advantage sustained?
1.3.6 What are core competencies and capabilities?
1.3.7 Resource - Based View of the Firm (RBV)
1.4 Alternative Frameworks: Evolutionary Change and Hyper competition
1.4.1 Evolutionary Change
1.4.2 Hyper competition
Module 02 - The Marketing Concept
2.1 The Marketing Concept
Module 03 - What can be marketed?
3.1 Core Benefit Product
3.2 Basic product
3.3 Augmented product
3.4 Perceived product
3.5 A note on branding
3.6 Summary of the Chapter
Module 04 - Marketing’s role in the business
4.1 Cross - functional issues
4.2 Strategic issues
4.3 Forecasting market and sales
4.4 Implementation, Analysis, Control & Evaluation
4.5 Objectives setting
Module 05 - STP 1: Segmentation
5.1 What is Segmentation?
Module 06 - STP 2: Targeting
6.1 What is Targeting?
Module 07 - STP 3: Positioning
7.1 What is positioning?
7.2 Positioning and Perception
7.3 Perceptual Mapping
7.4 Strategies for Product Positioning
7.5 Product Re - positioning
7.6 Corporate Positioning
7.7 Chapter Summary
Module 08 - Branding
8.1 Why do we brand products?
8.2 Chapter summary
Module 9 - The Marketing Mix
9.5 Physical Evidence
Module 10 - Product Management
10.1 What is Product Management?
Module 11 – Marketing Communications or Mar Com or Integrated Marketing Communications (IMC)
11.1 The Marketing Communications Mix
11.2 The Marketing Communication Process
11.3 Marketing Related Messages
11.4 The development of Mar coms
11.5 Chapter Summary
Module 12 - Expanding marketing’s traditional boundaries
12.1 Expanding marketing’s traditional boundaries
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Method of Assessment
In order to complete the Diploma in Strategic Marketing – Level 3 successfully, all students are required to complete a series of assignments. The completed assignments must be submitted via the online portal. Your instructor will review and evaluate your work and provide your feedback based on how well you have completed your assignments.
Please Note: Additionally, £159 (Inc. VAT) is charged for assessment and certificate and you need to pay that when you are submitting your assessments only (It is not required to pay initially when you are registering). This payment can be paid into 04 installments when you are submitting your assessments.
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Course Code: QLS-04532
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Who is this course for?
- Marketing Managers, Business Managers
- Team Leaders, Supervisors
- Anyone who wants to learn about strategic marketing
- Learners should be age 19 or over, and must have a basic understanding of Maths, English, and ICT.
- A recognised qualification at level 2 or above in any discipline
- Marketing Manager – (average UK yearly salary: £32,917)
- Business Manager – (average UK yearly salary: £34,267)
- Strategy Manager – (average UK yearly salary: £50,618)
- Marketing Coordinator – (average UK yearly salary: £21,958 )
- Business Development Manager – (average UK yearly salary: £34,116 )
Other jobs you can get
- Marketing Supervisors
- Business Team Leaders
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