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Diploma in Digital Marketing. City and Guilds Level 3

Accredited internationally recognised digital marketing qualification

Concise Training


£3,456 inc VAT
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Price includes registration with City and Guilds and, on successful completion, certification and...

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Study method
Online, self-paced
15 months
Level 3 Diploma in Digital Marketing (QCF)
Regulated qualification What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students
  • TOTUM card is available to purchase separately What's this?

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The Diploma in Digital Marketing allows you to take your career to a new level and become sought after by businesses of all sizes. Our delivery of this in-depth, comprehensive City & Guilds accredited digital marketing qualification is through webinars and e-learning courses with a high level of personalised support so it can be taken wherever in the world you happen to be.

Distinguish yourself from your peers with professional, practical knowledge of the use of digital marketing in a business context. During the course, which is assessed through a portfolio of evidence, you will cover practical use of the entire range of digital marketing channels including WordPress websites, Email newsletters, Social networking, Videos, Mobile, and E-books as well as marketing theories and principles including competitor analysis, market audits, marketing strategy and planning, policies and content planning. Learning is covered in a practical way so you can immediately apply what you are learning to your real work situation.

Be one of the few to hold an internationally recognised, accredited qualification in digital marketing that covers more than just one or two marketing channels. With this qualification on your CV, you are showing that you have the knowledge and skills to use a multitude of online marketing channels and techniques to carry out a realistic and well planned digital marketing strategy. In other words, you will be a sought-after professional able to secure digital marketing positions within large and small businesses and organisations.

With support from our team of qualified trainers who also hold marketing qualifications, you can be assured that you will be guided through the course with advice tailored to your own personal situation and experience. You will also be provided with up to date information - course materials are updated every 6 months - something that other providers of social media courses cannot claim.


Level 3 Diploma in Digital Marketing (QCF)

Regulated by Ofqual


  • City & Guilds Diploma in Digital Marketing Brochure
  • Which is the right course for you? Compare our qualifications document - download


By the end of this City and Guilds Diploma in Digital Marketing qualification – you will have a professional level, practical and theoretical knowledge of digital marketing one of the fastest growing employment sectors in the world.

You will look at digital marketing techniques, theories and methods whilst exploring the relationship between websites, social media and marketing campaigns. You will cover all the major social networks including Twitter, Facebook, LinkedIn, Instagram and Pinterest and you will learn how to put together effective digital marketing campaigns and strategies.

Measuring the success of digital marketing campaigns is essential and you will learn how to use Google tools such as Google Analytics, Google My Business and Google Search Console and how these can help you get your website found and to measure key marketing metrics.

The Diploma in Digital Marketing is comprised of the following modules:

  • Digital marketing metrics and analytics
  • Principles of marketing and evaluation
  • Understand the business environment
  • Understand legal, regulatory and ethical requirements in sales and marketing
  • Principles of social media within a business
  • Principles of keywords and optimisation
  • Using collaborative technologies
  • Content management system website creation
  • Principles of social media advertising and promotion
  • Imaging software
  • Develop own professionalism
  • Content marketing
  • E-mail marketing
  • Produce copy for digital media communication
  • Video software

Who is this course for?

This course is ideal for anybody involved in marketing and promoting a business or not-for-profit organisation or charity. If you are looking to develop your business or career in marketing then this qualification will help you to get ahead.

There are many so-called "diplomas" out there but before you get taken in by such low-cost offerings ask yourself what the qualification is worth when you have completed it. Any qualification must be accredited by an awarding body and if you don't recognise the name of the awarding body, neither will anybody else. City and Guilds are internationally recognised, have been established for many years and demand an extremely high level of quality assurance from their providers.

Be one of the leading candidates in the field of social media marketing. With this qualification on your CV, you will be able to secure positions such as:

Digital marketing/social media officer

Digital marketing/social media manager

Digital marketing/social media assistant

Self employed digital marketing consultant


There are no prerequisites for studying this course though learners must have internet access. It will help you if you are a confident user of the Internet and social media channels but this is not necessarily a barrier to successfully completing this qualification.

Career path

With this qualification on your CV, you are showing that you have the knowledge and skills to use a multitude of online marketing channels and techniques to carry out a realistic and well planned digital marketing strategy. In other words, you will be a sought-after professional able to secure digital marketing positions within large and small businesses and organisations.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.