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The Diploma in Digital Marketing allows you to take your career to a new level and become sought after by businesses of all sizes. Our delivery of this in-depth, comprehensive City & Guilds accredited digital marketing qualification is through webinars and e-learning courses with a high level of personalised support so it can be taken wherever in the world you happen to be.
Distinguish yourself from your peers with professional, practical knowledge of the use of digital marketing in a business context. During the course, which is assessed through a portfolio of evidence, you will cover practical use of the entire range of digital marketing channels including WordPress websites, Email newsletters, Social networking, Videos, Mobile, and E-books as well as marketing theories and principles including competitor analysis, market audits, marketing strategy and planning, policies and content planning. Learning is covered in a practical way so you can immediately apply what you are learning to your real work situation.
Be one of the few to hold an internationally recognised, accredited qualification in digital marketing that covers more than just one or two marketing channels. With this qualification on your CV, you are showing that you have the knowledge and skills to use a multitude of online marketing channels and techniques to carry out a realistic and well planned digital marketing strategy. In other words, you will be a sought-after professional able to secure digital marketing positions within large and small businesses and organisations.
With support from our team of qualified trainers who also hold marketing qualifications, you can be assured that you will be guided through the course with advice tailored to your own personal situation and experience. You will also be provided with up to date information - course materials are updated every 6 months - something that other providers of social media courses cannot claim.
By the end of this City and Guilds Diploma in Digital Marketing qualification – you will have a professional level, practical and theoretical knowledge of digital marketing one of the fastest growing employment sectors in the world.
You will look at digital marketing techniques, theories and methods whilst exploring the relationship between websites, social media and marketing campaigns. You will cover all the major social networks including Twitter, Facebook, LinkedIn, Instagram and Pinterest and you will learn how to put together effective digital marketing campaigns and strategies.
Measuring the success of digital marketing campaigns is essential and you will learn how to use Google tools such as Google Analytics, Google My Business and Google Search Console and how these can help you get your website found and to measure key marketing metrics.
The Diploma in Digital Marketing is comprised of the following modules:
- Digital marketing metrics and analytics
- Principles of marketing and evaluation
- Understand the business environment
- Understand legal, regulatory and ethical requirements in sales and marketing
- Principles of social media within a business
- Principles of keywords and optimisation
- Using collaborative technologies
- Content management system website creation
- Principles of social media advertising and promotion
- Imaging software
- Develop own professionalism
- Content marketing
- E-mail marketing
- Produce copy for digital media communication
- Video software
Who is this course for?
This course is ideal for anybody involved in marketing and promoting a business or not-for-profit organisation or charity. If you are looking to develop your business or career in marketing then this qualification will help you to get ahead.
There are many so-called "diplomas" out there but before you get taken in by such low-cost offerings ask yourself what the qualification is worth when you have completed it. Any qualification must be accredited by an awarding body and if you don't recognise the name of the awarding body, neither will anybody else. City and Guilds are internationally recognised, have been established for many years and demand an extremely high level of quality assurance from their providers.
Be one of the leading candidates in the field of social media marketing. With this qualification on your CV, you will be able to secure positions such as:
Digital marketing/social media officer
Digital marketing/social media manager
Digital marketing/social media assistant
Self employed digital marketing consultant
There are no prerequisites for studying this course though learners must have internet access. It will help you if you are a confident user of the Internet and social media channels but this is not necessarily a barrier to successfully completing this qualification.
With this qualification on your CV, you are showing that you have the knowledge and skills to use a multitude of online marketing channels and techniques to carry out a realistic and well planned digital marketing strategy. In other words, you will be a sought-after professional able to secure digital marketing positions within large and small businesses and organisations.
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