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Digital & Social Media Marketing: Facebook, Instagram, YouTube Strategy & SEO Integration cover image

Digital & Social Media Marketing: Facebook, Instagram, YouTube Strategy & SEO Integration
Skill Up

Flash Deal | Free Digital Certificate | 10 CPD Points | Lifetime Access

Summary

Price
Save 46%
£15 inc VAT (was £28)
Offer ends 29 August 2026
Study method
Online, On Demand 
Course format
3 Videos (with subtitles and transcripts)
Duration
0.4 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

105 students purchased this course

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Overview

***Super Hour Deal !! "Digital & Social Media Marketing: Facebook, Instagram, YouTube Strategy & SEO Integration" - CPD Accredited***

A strong online presence can turn a small idea into a recognised brand, and Social Media Marketing has become one of the most effective ways to achieve that goal. From building audience engagement to increasing visibility across major platforms, Social Media Marketing offers opportunities for businesses, entrepreneurs, and professionals seeking measurable digital growth. This course provides a structured introduction to the essential strategies that drive success across modern social platforms.

Designed to meet current search trends and business demands, this programme examines how Social Media Marketing works across Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and other influential channels. Learners will gain valuable insight into audience targeting, platform-specific promotion, content planning, community development, and brand positioning. Understanding Social Media Marketing can help organisations strengthen customer relationships while supporting long-term business objectives.

Through carefully organised modules, participants will build confidence in applying Social Media Marketing principles across multiple networks. The course also highlights branding techniques, live-streaming opportunities, networking methods, and promotional approaches that support sustainable growth. Whether you want to support a company, launch a venture, or improve digital communication, Social Media Marketing knowledge can provide a significant advantage. By the end of the programme, learners will possess a solid understanding of Social Media Marketing and its role in today's competitive online environment.

Enrol in the course to jumpstart your career aspirations.

Learning Outcomes:

  • Understand the foundations of digital audience engagement.
  • Identify key functions of major online networking platforms.
  • Explain the role of Social Media Marketing in brand growth.
  • Analyse platform-specific promotional approaches.
  • Develop effective content planning strategies.
  • Evaluate audience behaviour across digital communities.

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 3 Videos (with subtitles and transcripts)

Duration: 0h and 22m

Description

Digital platforms have transformed the way organisations connect with customers, making Social Media Marketing an essential skill across many industries. This course introduces learners to the core principles behind successful online promotion and audience engagement.

The programme covers a wide range of channels, including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Reddit, and live-streaming platforms. Through structured lessons, learners will understand how Social Media Marketing supports brand awareness, customer communication, and business development. The curriculum also explores networking opportunities, content creation methods, and promotional planning tailored to different audiences.

As learners progress, they will gain greater confidence in implementing Social Media Marketing strategies that align with organisational objectives. The course further examines branding techniques and platform management approaches that contribute to stronger online visibility.

Whether you are supporting a business, developing a personal brand, or entering the digital marketing sector, Social Media Marketing knowledge can strengthen your professional profile. Upon completion, participants will understand how Social Media Marketing functions across diverse platforms and how Social Media Marketing contributes to modern business success.

From the foundations of Social Media Marketing to mastering platforms like Facebook, Twitter, Instagram, and LinkedIn, this course is designed to equip you with the skills and knowledge needed to create impactful media campaigns, engage your target audience, and drive business growth. Unlock the potential of each platform to elevate your brand's visibility and influence in the digital landscape.

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Our Learner's Top Reviews:

  • Varsha Sivamohan - “It was a great experience. The course was jampacked with excellent information. And when I needed help, Skill-up helped me with technical problems instantly. Fast feedback.”
  • Charlie Anderson- “The support team was FANTASTIC!!! Very quick to respond and even though I was nervous as I am not good at tests, they made me feel comfortable. I am very grateful for the support”
  • Aarini Sinha - “Amazing workshop. Very informative for the freshers like me. Learned a lot of things about digital marketing. I'm really thankful”.

Over 100+ glowing reviews.

Who is this course for?

  • Entrepreneurs seeking greater online brand recognition.
  • Small business owners aiming to increase customer reach.
  • Career changers interested in digital promotion roles.
  • Content creators wishing to strengthen audience interaction.
  • Marketing coordinators looking to expand platform expertise.

Requirements

  • Access to a computer, tablet, or smartphone with internet connectivity.
  • Basic familiarity with web browsing and online communication.
  • A willingness to learn modern digital promotion techniques.

Career path

  • Social Media Executive — £24,000 to £38,000 per year
  • Digital Marketing Officer — £28,000 to £45,000 per year
  • Content Marketing Specialist — £27,000 to £42,000 per year
  • Brand Communications Coordinator — £30,000 to £48,000 per year
  • Online Community Manager — £32,000 to £50,000 per year
  • Digital Marketing Manager — £40,000 to £70,000 per year

Questions and answers

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FAQs

Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: Zopa Bank, Level 12, 20 Water Street, Canary Wharf, London E14 5GX. VAT Number 281765280.