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Digital Marketing

ABC Awards Endorsed Certificate included in the price| Tutor Support | No Hidden Fees | 3 Premium CPD Courses Free


Euston College

Summary

Price
£1,699 inc VAT
Study method
Online, self-paced
Duration
320 Hours
Access to content
12 Months
CPD
20 CPD hours / points
Achievement
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

9 students purchased this course

Overview

Get an incredible learning opportunity just for £110 containing Level 3+4+5 Digital Marketing, printed ABC endorsed certificate, tutor support and assessment worth £1699. No hidden fees, simply enrol to this amazing bundle course and save £1589, get 12 month access to high quality and self-paced Digital Marketing diploma course. Cherry on top, you will get premium 3 CPD courses for FREE that will add even more to your skill sets!

Package includes:

  • Digital Marketing Level 3
  • Digital Marketing Level 4
  • Digital Marketing Level 5
  • Level 5 ABC Awards endorsed certification for Digital Marketing
  • Transcript containing all units of level 3, 4 and 5
  • 3 Additional Premium CPD Courses:
  1. Sales Techniques
  2. Sales Scripts – Increase Your Conversion Rate
  3. Marketing Techniques for Small Business

The best product in the world will not sell if nobody knows it exists, and the most exceptional service can’t be used unless people know how to get it. Advertising campaigns changed forever with the rise on the Internet, and Digital Marketing is now the primary means for brands to get recognised. Whether it’s social media influencers or SEO targeting, it makes for a fascinating career, and you can train to become part of this business world. Enrol in this Digital Marketing combined course and start looking for your new vocation. This program is entirely endorsed by ABC Awards – a regulated organisation that ensures professional and reputable certification which will give you an advantage when applying for work in the marketing sector and prove your credentials and skill set.

In taking this combined course, you’ll become quickly familiar with the fundamental strategies currently being used in marketing, and how to target a core audience as soon as possible. As well as using websites and video channels, you’ll also learn how to use SEO (Search Engine Optimisation) and email analytics. By working through the intuitive learning modules, you’ll become confident enough to tackle the social media giants and make use of such apps as Facebook, Twitter, and Instagram to sell your brand. The course will complete with you having acquired enough knowledge to make your product become famous enough to gain viral status or own a unique Hashtag.

This learning package is aimed at any individual who wants to become prolific in the art of Digital Marketing and Online Advertising. The educational curve is balanced enough to take newcomers and beginners from the initial basic strategies for brand awareness, to the more advanced campaigns where market-leading names are utilised to bring a new product to household familiarity. You’ll find this is easily the best way to gain the full knowledge base and selection of skills to operate comfortably in this business sector. You will earn recognisable certification to illustrate your increased abilities in marketing and online advertising, and just as importantly earn another impressive achievement on your personal CV.

Achievement

Endorsed by ABC Awards

CPD

20 CPD hours / points
Accredited by CPD Accreditation Group

Course media

Description

Digital Marketing Level 3

The Digital Marketing Level 3 course explores the basic concepts of online advertisement and how to secure a target audience. It also video marketing, brand identity, and other fundamental marketing strategies.

Some of the key topics you will learn in this course are:

  • The basics of formulating a digital marketing strategy
  • How to find and engage a target audience
  • Creating a brand that will interest the consumer
  • Designing an innovative home website
  • Learning how to utilise email marketing
  • Using copywriting and blogging to build brand awareness
  • Making SEO analytics work for you
  • And much more...

This is an essential course that will ease newcomers to Digital Marketing into the fundamental strategies and the most useful brand awareness tools, helping them to make a great start in the business.

Digital Marketing Level 4

The Digital Marketing Level 4 course delves into the more advanced world of social media marketing, with Facebook, Twitter and Instagram use being explored in great depth.

Some of the key topics you will learn in this course are:

  • Why Facebook is crucial for brand awareness
  • The best way to gain profit from a creative Facebook page
  • Targeting a specific Facebook audience
  • Creating an effective Facebook advertising campaign
  • Using Facebook to identify and target local business and consumers
  • Learn how to use Google AdWords in a campaign
  • And much more...

This course is perfect for those individuals already familiar with Digital Marketing techniques but want to use social media to create more advanced and effective campaigns.

Digital Marketing Level 5

The Digital Marketing Level 5 course continues to explore the world of social media marketing and presents more advanced strategies using live streaming and other apps like LinkedIn.

Some of the key topics you will learn in this course are:

  • Using Pinterest to generate awareness of your business
  • Creating Pinterest Adverts that catch the attention
  • Using Linked Business pages and ads as a marketing strategy
  • Promoting your team’s successes and achievements
  • Using Periscope as part of your marketing campaign
  • Making use of live streaming channels to promote your product and brand
  • And much more...

This course is designed to provide the final parts of an online marketing strategy and help publicists and marketing specialists make full use of social media to advertise their products and achieve maximum brand awareness.

Course Syllabus

Digital Marketing Level 3

Module 01: Introduction Digital Marketing & Target Audience

Introduction

  • Introduction to Digital Marketing
  • Digital Marketing Strategy

Define Your Business & Target Audience

  • Define Your Purpose
  • Positioning Your Brand
  • Unique Selling Proposition
  • Personality
  • Finding Audience
  • Validate Your Business
  • Case studies

Module 02: Brand Identity, Websites & Email Marketing

Brand Identity

  • Intro Brand Identity
  • Free Branding Tools
  • Learn Canva & Photoshop
  • Learn Photoshop

Websites

  • Intro to Websites
  • Choose a Domain Name
  • Intro to WordPress Lessons

Email Marketing

  • Easy Email Marketing Funnel
  • Email Marketing Tools
  • Lead Magnets

Module 03: Copywriting, Blogging & SEO

Copywriting, Blogging & SEO

  • Copywriting Basics
  • A.I.D.A
  • Case Study of a Sales Page

Module 04: YouTube & Video Marketing

YouTube

  • Case Study – YouTube Sales Funnel
  • YouTube SEO – Watch Time vs. Views

Video Marketing

  • Video Equipment for Beginners
  • Tools to Make Your Videos More Pro

Digital Marketing Level 4

Module 05: Social Media Marketing (Facebook Groups & Pages)

Facebook Groups (Social Media Marketing)

  • Why Facebook Pages are Important for Your Business
  • Creating a Stunning Facebook page for Your business

Facebook Pages (Social Media Marketing)

  • Introduction to the Facebook Ads Manager
  • Setting Up Your Facebook Payment Account

Module 06: Social Media Marketing (Facebook Ads & Local Business)

Facebook Ads (Social Media Marketing)

  • What is Facebook Retargeting and Why is Important for You
  • Creating a Facebook Pixel

Facebook for Local Business (Social Media Marketing)

  • How Facebook Ads can Help You have a Local Business
  • This is the Plan for Your Local Business

Module 07: Google Adwords

Google Adwords

  • Google Adwords for Your Business
  • How Adwords Works

Module 08: Social Media Marketing (Twitter & Instagram)

Twitter (Social Media Marketing)

  • Why Twitter and How It Can Help Your Business Growth
  • Choosing the Best Username or Twitter Handle

Instagram (Social Media Marketing)

  • Instagram for Business – What's Our Strategy
  • Create an Instagram for Business Profile

Digital Marketing Level 5

Module 09: Social Media Marketing (Pinterest, LinkedIn & Periscope)

Pinterest (Social Media Marketing)

  • Why Pinterest and How It Can Help Your Business Grow
  • Opening a Pinterest Business Account

LinkedIn (Social Media Marketing)

  • Welcome to LinkedIn Marketing
  • Setting Up to LinkedIn Account

Social Media Live Streaming

  • Basic Equipment for Social Media Streaming
  • Planning an Irresistible Live Streaming Session

Periscope (Social Media Marketing)

  • What is Periscope
  • Optional Equipment that will Make Your Scopes Looks Profession

Module 10: Social Media Live Streaming

Social Media Live Streaming

  • Basic Equipment for Social Media Streaming
  • Planning an Irresistible Live Streaming Session

Module 11: Podcasting, Quora & Google Analytics

Podcasting

  • Podcasting Intro
  • Podcasting Tools

Google Analytics

  • Setting Up Google Analytics
  • Navigating the Google Analytics Dashboard

Module 12: Google Plus (Social Media Marketing)

Google Plus (Social Media Marketing)

  • Welcome to Google plus
  • What's the Difference between Google Pages and Profile

Accreditation

Euston College is an approved reselling partner for ABC Awards courses under Course Gate. This course has been designed by Course Gate to meet the needs of learners and employers that cannot be satisfied through current regulated qualifications. It has been endorsed under the ABC Awards and Certa Awards Quality License Scheme, which means that Course Gate has conducted an external quality check to ensure that the organisation and the courses provided meet specific criteria.

An ABC Awards & Certa Awards endorsement ensures high standards of competency through thorough and meticulous quality audits carried out by certified external auditors. Course reviews are included in the endorsement process. Completion of this course does not ensure a regulated qualification but may be used as a certificate of recognition of skills gained.

The Learner Unit Summary may be used as proof of Prior Learning if you intend to continue your studies in this field. The learning outcomes of the course have been benchmarked at Level 3,4 and 5 in line with level descriptors published by Ofqual, which is an international guideline to indicate the level of learning and demand required to successfully complete this course.

Assessment and Certification

To make the evaluation process much more convenient for you, we’ve added the feature of automatic assessment. After you finish each module, you’ll participate in an online MCQ test. Each test will be marked instantly, and you’ll receive the result immediately as well. The passing score on each test is 60%.

After successfully passing all the exams, you will be eligible to claim a professional certificate endorsed by ABC Awards without any cost. Your certificate will be issued by ABC Awards – a regulated organisation that makes you stand out in the global marketplace.

Who is this course for?

This fully recognised Digital Marketing course is an ideal training package for anybody that wants to start working in online or digital marketing, with the perfect learning curve from beginners to experts. The online schooling modules provide exceptional teaching and are fully compatible with long-distance learning, providing a virtual classroom experience that allows anyone to study at any desired. Completion of the course will prove to be an advantage when applying for a junior or senior role in a marketing agency, or even when starting a business of your own.

Career path

This Digital Marketing course provides an outstanding way to gain the skills and knowledge to work in the thriving world of online marketing and social media advertising. Types of career and roles that would suit this course include those of:

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Head of Digital Marketing
  • SEO Marketing Specialist
  • Social Media Executive
  • Social Media Influencer

Questions and answers


No questions or answers found containing ''.


Amber Haylock asked:

Hi there, Is this entirely an online course? Or am I expected to attend some sessions to complete the qualification?

Answer:

Dear Amber, Good afternoon. All of our course materials are online, and you can study everything online as well. There will be exams at each module, and the entire exam will be held online. Stay Safe.

This was helpful. Thank you for your feedback.

Amber Haylock asked:

Am I able to enrol on this course if I am not a business owner?

Answer:

Dear Amber, Good morning. This course does not require any experience or qualification to get enrolled. This course is available to all learners, of all academic backgrounds. Stay Safe. Thanks

This was helpful. Thank you for your feedback.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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