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Digital Marketing

Level 6 Diploma in Advanced Digital Marketing Endorsed from Training Qualifications UK l Tutor support l 120 CPD Points


Inspire London College Ltd

Summary

Price
Save 98%
£10 inc VAT (was £795)
Offer ends 25 June 2021
Study method
Online, self-paced
Duration
480 hours
Access to content
12 months
Qualification
No formal qualification
CPD
120 CPD hours / points
Achievement
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students
  • Certificate of completion available to purchase separately

375 students purchased this course

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Overview

Digital Marketing

Digital Marketing: Level 6 Diploma in Advanced Digital Marketing - Endorsed Level 6 Diploma of Digital Marketing from Awarding Organisation Training Qualifications UK (TQUK) with 120 CPD Points

If you are here, reading through this description, then you might have heard that digital marketing skills are in high demand.

The job market for Digital Marketing skills is booming as most of the businesses are integrating digital marketing into their traditional marketing strategies. Brands are focusing on digital marketing more than ever before, either it is a known brand or new venture. In short, the demand for digital marketing skills is growing whereas the supply of professionals in digital marketing is limited.

So, grab this opportunity of learning digital marketing skills from very basics to the advanced in this Level 6 Advanced Diploma of Digital Marketing. As you may know, digital marketing is a broad term and covers many skills including website optimisation, social media marketing, email marketing, content marketing, display ad marketing, search engine optimisation (SEO), Google AdWords and many more.

Digital Marketing Diploma course is divided into 12 modules starting from the basics of Digital Marketing and moving further to a higher level of different Digital Marketing skills.

This Digital Marketing course is of some importance for you if you own a small business and managing it marketing yourself. The course material of Digital Marketing is written in easy to understand language which will help you to learn the most out of this Level 6 course of Digital Marketing. Once enrolled, tutor will support you throughout the course of Digital Marketing.

Digital Marketing is endorsed from UK's well-known awarding body, TQUK. Endorsement of any course increases its importance manifolds as it assures the quality of course.

Distance Learning with Inspire London College

Inspire London College’s team of friendly advisors, and an online tutor will be there for your assistance. After enrolling in this course, you will get access to our Virtual Learning Environment (VLE) / Moodle within 24 hours, and all the study materials and assessments will be available via VLE/Moodle. The Online Tutor will be available throughout your distance learning course to give you help with specific issues, and help you through difficult topics via email within 24 hours. The Tutor will also provide you with feedback on your assignments via Moodle/VLE.

Digital Marketing

Achievement

CPD

120 CPD hours / points
Accredited by Step Ahead CPD Qualification

Description

Digital Marketing

Digital Marketing - 120 CPD Points

Level 6 Diploma in Advanced Digital Marketing is 120 Endorsed Diploma. To achieve a Level 6 Diploma in Advanced Digital Marketing learner must have to achieve minimum of 12 mandatory units with 120 Credits

The units included in this course, Digital Marketing are:

  • Digital Marketing - Unit 1: Introduction to Digital Marketing
  • Digital Marketing - Unit 2: Website Design and Optimisation
  • Digital Marketing - Unit 3: Introduction to Ad Words
  • Digital Marketing - Unit 4: Pay per Click (PPC)
  • Digital Marketing - Unit 5: Search Engine Optimisation
  • Digital Marketing - Unit 6: Content Marketing
  • Digital Marketing - Unit 7: Display Advertising
  • Digital Marketing - Unit 8: Affiliate Marketing
  • Digital Marketing - Unit 9: Email Marketing
  • Digital Marketing - Unit 10: Mobile Marketing
  • Digital Marketing - Unit 11: Social Media Marketing
  • Digital Marketing - Unit 12: Digital Marketing Strategy

Further breakout for each unit in Level 6 Advanced Diploma in Digital Marketing

Digital Marketing - Unit 1: Introduction to Digital Marketing

  • Digital Marketing - What is Digital Marketing?
  • Digital Marketing - Types of Media in Digital Marketing
  • Digital Marketing - The concept of the Buyer Journey
  • Digital Marketing - The relationship between Traditional and Digital Marketing
  • Digital Marketing - The difference in Characteristics of Traditional and Digital Marketing
  • Digital Marketing - Selection of Digital Marketing Channel

Digital Marketing - Unit 2: Website Design and Optimisation

  • Digital Marketing - Website Designing
  • Digital Marketing - Architecture
  • Digital Marketing - Web Design & Content
  • Digital Marketing - Website Optimisation
  • Digital Marketing - User Experience (UX) vs User Interface (UI)
  • Digital Marketing - Measuring the Website Performance

Digital Marketing - Unit 3: Introduction to AdWords

  • Digital Marketing - AdWords
  • Digital Marketing - The efficiency of Google Ads
  • Digital Marketing - A New AdWords Account Creation Procedure
  • Digital Marketing - The Tools Tab
  • Digital Marketing - Generating ad and Keywords
  • Digital Marketing - Short Tail or Long Tail Keywords

Digital Marketing - Unit 4: Pay per Click (PPC)

  • Digital Marketing - History of Pay per Click
  • Digital Marketing - About Pay per Click Ad
  • Digital Marketing - Search Engine Advertising
  • Digital Marketing - Workflow of a Pay per Click Ad
  • Digital Marketing - Advantages of Pay per Click
  • Digital Marketing - Terminologies in Pay per Click
  • Digital Marketing - Categorising the Keywords
  • Digital Marketing - Building a Keyword List
  • Digital Marketing - Expanding the List
  • Digital Marketing - Refining the List
  • Digital Marketing - Keyword Research Tools
  • Digital Marketing - Creating a Pay per Click Ad Using Google AdWords
  • Digital Marketing - Creating a Well-Formatted and Informative Landing Page
  • Digital Marketing - Pay per Click Bidding
  • Digital Marketing - Pricing Strategies

Digital Marketing - Unit 5: Search Engine Optimisation

  • Digital Marketing - Search Engine Optimisation
  • Digital Marketing - How Search Engine Work
  • Digital Marketing - How Search Engine Optimisation Works
  • Digital Marketing - Setting Objectives for Search Engine Optimisation
  • Digital Marketing - What is keyword research?
  • Digital Marketing - What is Technical Optimisation?
  • Digital Marketing - On Page Optimisation
  • Digital Marketing - Off-Page Optimisation

Digital Marketing - Unit 6: Content Marketing

  • Digital Marketing - What is Content Marketing?
  • Digital Marketing - Types of Content
  • Digital Marketing - Creation of Content
  • Digital Marketing - Tools for Content formation
  • Digital Marketing - Measuring Content Marketing Performance

Digital Marketing - Unit 7: Display Advertising

  • Digital Marketing - What is Digital Display Advertising?
  • Digital Marketing - Various terminologies of Display Advertising.
  • Digital Marketing - Advantages and challenges of Display Advertising.
  • Digital Marketing - Different formats of Ad in Display Advertising.
  • Digital Marketing - Process of Digital Display Campaign.

Digital Marketing - Unit 8: Affiliate Marketing

  • Digital Marketing - Common Terms in Affiliate Marketing
  • Digital Marketing - Principles of Affiliate Marketing
  • Digital Marketing - Advantages of Affiliate Marketing
  • Digital Marketing - Affiliate networks
  • Digital Marketing - Advertising methods in Affiliate Marketing
  • Digital Marketing - Models for Commission Payments
  • Digital Marketing - Risks in Affiliate Marketing
  • Digital Marketing - Maintaining Affiliate Marketing Program

Digital Marketing - Unit 9: Email Marketing

  • Digital Marketing - What is Email Marketing?
  • Digital Marketing - Basic Concepts of Email Marketing
  • Digital Marketing - Development of Email Strategy
  • Digital Marketing - Email Service Providers
  • Digital Marketing - Leads Generation Methods
  • Digital Marketing - Building a Subscriber List
  • Digital Marketing - Creating Effective Email
  • Digital Marketing - Creating Email Campaign
  • Digital Marketing - Email Testing

Digital Marketing - Unit 10: Mobile Marketing

  • Digital Marketing - Process of Mobile Marketing
  • Digital Marketing - Mobile Apps and their development process
  • Digital Marketing - Mobile Advertising
  • Digital Marketing - Running SMS campaign
  • Digital Marketing - Mobile Marketing strategy and implementation

Digital Marketing - Unit 11: Social Media Marketing

  • Digital Marketing - Understand different social media platforms
  • Digital Marketing - Identify audience
  • Digital Marketing - Monitor and measure performance
  • Digital Marketing - Consider pros and cons before making decisions

Digital Marketing - Unit 12: Digital Marketing Strategy

  • Digital Marketing - Digital Marketing Planning
  • Digital Marketing - Situation Analysis
  • Digital Marketing - Objective Setting
  • Digital Marketing - Developing Strategy
  • Digital Marketing - Tactics
  • Digital Marketing - Actions
  • Digital Marketing - Control

Digital Marketing : Course Assessment

  • After reading the Digital Marketing course material, the learner will have to attempt an assignment(s).
  • The Assignment Brief containing the different questions will be available on VLE / Moodle. During the completion of the assignment, the learner can get unlimited support from an online tutor via email.
  • Learner's assignment(s) will be assessed by Inspire London College’s assessor(s) & IV’s. When an assessment criteria is met, it will be graded as ‘Pass’.
  • If there is further evidence required, it will be graded as ‘referred’, and your assessor will give feedback as to how you can meet the criteria. You can resubmit an assignment as many times as you need to.

All written report(s) / Assessment(s) are online and are taken either through or after the course; these are included in the course price.

Digital Marketing : Course Certification

Upon successful completion of the course, the learner needs to pay for CPD Accredited Certificate of Completion either in PDF format or Hardcopy or can claim Endorsed Diploma from TQUK organisation (Hardcopy Only)

CPD Accredited Certificate (PDF format) = £46

CPD Accredited Certificate (Hard-copy) = £65 + postage charges £15

OR

Endorsed Certificate from Awarding Body (Hard-copy) = £119 + postage charges £15

Who is this course for?

Digital Marketing

As mentioned earlier, markets are growing and the demand for digital marketing skills is booming. Level 6 Advanced Diploma in Digital Marketing is recommended for all the individuals looking to enhance their employment opportunists in any form of digital marketing either it is technical like SEO, Digital Marketer or simply social media marketing.

The course is also recommended for individual managing and running their own small business. In addition, the employers looking to upgrade their whole marketing team to digital marketing can also enrol their employees for this course.

Requirements

Digital Marketing

There is no specific requirements to enrol for this Digital Marketing course, Level 6 Diploma in Advanced Digital Marketing. An individual having basics English knowledge and above 16 years of age from all around the world can enroll for this course.

Career path

Digital Marketing

One who has completed the Level 6 Diploma in Advanced Digital Marketing may move into an organisation as Digital Marketing Manager, SEO Manager, PPC Manager, Social Media specialist or can work as freelancer.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.