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Digital Marketing Training - DMI Certified Social Media Marketing Specialist

Digital Marketing training | finance | eLearning | DMI Membership | Exam | Awarded by DMI


e-Careers

Summary

Price
£1,395 inc VAT
Finance options

Interest-free finance options available.

Study method
Online
Duration
30 hours · Self-paced
Access to content
6 months
Certification
Professional Diploma in Social Media
Professional certification What's this?
Additional info
  • Exam(s) / assessment(s) is included in price

219 students enquired about this course

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Overview

Earn your digital marketing diploma in Social Media Marketing, with DMI.

Whether you currently work in traditional marketing and are looking to expand and upskill into digital marketing, work in another sector like PR, Sales, or Customer Services and are considering a move into marketing, or you are unemployed looking for an excellent and rewarding career choice, our DMI training courses would help support your career development this year.

The DMI Certified Social Media Marketing Specialist Diploma is a digital marketing training course, designed to provide you with the skills required to create powerful and dynamic digital strategies, increasing your chances of success in your chosen field.

Whether you are a Marketing Manager, a sales professional, or looking to gain the specialised skills to take your social media strategy to the next level, this Professional Diploma is the perfect choice.

Become a recognised Social Media expert over the leading platforms including:

  • Facebook
  • Instagram
  • Snapchat
  • Twitter
  • LinkedIn
  • YouTube

Your DMI Professional Diploma also includes 12 Months DMI Membership, offering you fantastic member benefits including expert podcasts, articles, expert walk-throughs and webinars.

Certification

Professional Diploma in Social Media

Course media

Description

Why study the DMI Certified Social Media Marketing Specialist - Professional Diploma with e-Careers?

  • 89% of DMI graduates are currently employed.
  • 75% of DMI members work at senior management.
  • 68% of graduates say DMI qualification helped them get their promotion.
  • 40% of organisations cannot find suitable talent
  • 60% of companies are not keeping pace with new technologies consumers use

e-Careers is an award-winning training organisation that develops and delivers accredited courses for individuals, colleges, businesses and government bodies. We use a range of methods to provide up-skilling and certifications that fit around busy lifestyles in these fast-changing times.

Job-roles around the world are changing rapidly due to technology, automation, as well as the pandemic, which means that people will need to become re-skilled to remain employable.

Our company is the strategic digital learning partner to over 50 colleges, government bodies and unions as well as supplying to many corporates.

We are proud to have trained 605,000 people in 50 countries since 2011. You are in good hands when you choose e-Careers as your training provider.

Certified Social Media Marketing Specialist Syllabus

The course consists of 10 units:

  • Social Research - Learn research techniques to know your audience, and cultural and industry trends. With the right tools and thinking, you have insight deep your audiences wants and needs.
  • Social Content - With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can plan using cutting-edge tools that make your channels stand out from all the others.
  • Facebook, Instagram and Pinterest - Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. Each platform has unique features, analytics, and quirks, and this module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed.
  • Twitter - Learn what a successful Twitter account looks and acts like, discover how to use Twitter Ads Manager to advertise effectively, understand the best Twitter Ad format to use for your campaign, and use Twitter Analytics to react and connect better. You'll also discover how to create more Tweet-friendly content, that's snappy, shareable and short. Finally, we'll explore when to post for maximum impact and engagement.
  • LinkedIn - This platform is all about slick professionalism. It offers you and your brand unique networking opportunities in the business world on a global stage. This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads.
  • YouTube & Social Video - We show you how to use the power of video to boost your business. Learn how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise.
  • Social Apps - Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success.
  • Social Commerce and Affiliate Marketing - You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimise paid commerce activity - including cart abandonment - to get the best results.
  • Social Customer Service - This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better - and so serve them better. It shows you which platforms do service best and how. This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is.
  • Social Strategy - Finally, you'll learn about planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t.

Social Media Marketing Specialist Exam Details

  • Exam Format: Computer-based, multiple-choice
  • Duration: Up to 3 hours
  • Pass Mark: 60%

To book your examination, students are required to create a personal online Pearson VUE account. Book your exam using your First and Last Name, Email Address and your Pearson Candidate ID (provided in the email confirming exam eligibility).
When you are logged into your Pearson VUE account please select the ‘schedule exam’ option. You must select your exam and test centre location to browse available dates and times for an exam appointment.

We are proud of our Excellent rating on Trustpilot, with over 12,000 customer reviews!

The service that I have received has been excellent and the team are really helpful and supportive. Would highly recommend”.

Daniel

“Great courses and great customer service experience! Recommended to my friends. Thank you”.

Nadia

About The DMI

DMI is a globally recognised provider of digital marketing accreditations, with over 120,000 members around the world.

The DMI are constantly updating their curriculum to meet the needs of an ever-changing digital world, making their accreditation a good choice for anyone wanting to stay ahead of the game and remain relevant.

The Professional Diploma includes 12 Months DMI Membership, providing you with a gateway to the DMI community.

The DMI is mapped to the European Qualifications Framework (EQF) AND positioned within the European Higher Education Area (EHEA), a ‘translation tool’ between different qualifications systems. And both these facts are a big deal. They mean your DMI Certification gets recognised at a glance and has value beyond borders. With DMI Certification, nothing gets lost in translation.

Who is this course for?

The Certified Social Media Marketing Specialist - Professional Diploma is suitable for:

  • Experienced digital sales and marketing juniors
  • Sales and marketing professionals
  • Marketing Managers and Team Leaders
  • Business Consultants and Developers
  • Entrepreneurs
  • Career changers

Requirements

Certified Social Media Marketing Specialist - Professional Diploma Requirements

There are no requirements for this qualification.

Career path

Certified Social Media Marketing Specialist - Professional Diploma Career Path

  • Social Media Assistant: £21,000
  • Brand Ambassador: £22,000
  • Social Media Executive: £26,000
  • Copywriter: £29,000
  • Content Manager: £29,000
  • Social Media Manager: £32,000

Source: PayScale

Questions and answers

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.