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Digital Marketing - Course

Level 4 Diploma in Advance Digital Marketing - 100% Success Rate - Online Quiz based Assessment included


Inspire London College Ltd

Summary

Price
Save 87%
£12 inc VAT (was £99)
Offer ends 31 March 2024
Study method
Online
Course format What's this?
Reading material - PDF/e-book
Duration
4 weeks · Self-paced
Access to content
12 months
Qualification
No formal qualification
Achievement
Certificates
  • Certificate of completion - £39
  • Certificate of completion - £55
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

783 students purchased this course

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Overview

Digital Marketing Level 4 - 90 Credits

Digital marketing institute, Inspire London College offers you the golden opportunity by presenting you with a Level 4 Digital Marketing Diploma, leading you to step ahead in the marketing field. This is an endorsed Advanced Digital Marketing Diploma (Level 4), and the learner will get an Endorsed Diploma from a regulated awarding organisation. A digital marketing course is the best training you will get in this era of digitization. This Digital Marketing course will facilitate you to improve your skills and knowledge about digital marketing and improve the value of your CV.

  • The digital marketing course is intended to offer the learners comprehensive knowledge about digital marketing and its growing trend in the modern environment.
  • Digital Marketing course provides knowledge about website planning, designing and different types of websites. It introduces the learners to the world of SEO for better website ranking in search engines. Google Ad Words and the role of PPC campaigns and strategies for PPC are also part of this Digital Marketing Course.
  • Furthermore, the Digital marketing diploma focuses on providing knowledge about email marketing, social media marketing and affiliate marketing and elaborates on how these channels can be helpful in Digital marketing. Ultimately, the learners will be taught about creating a digital marketing strategy.

After taking the Digital Marketing course, the students will be able to understand the;

  • Digital marketing and its growing importance in the modern world
  • How to plan and design the website for digital marketing
  • Evaluation of effective digital marketing strategy
  • The role of Search Engine Optimization (SEO) in online digital marketing
  • Digital marketing Ad words and PPC campaigns and their purposes
  • Role of Email marketing and its major advantages in digital marketing
  • How to start affiliate marketing
  • Using different social media platforms for social media digital marketing.

Achievement

Course media

Description

Digital Marketing Course Syllabus

Inspire London College’s Level 4 Diploma in Advanced Digital Marketing is 90 credits Endorsed Course.

To achieve the 90 credits, the learners must take the 9 mandatory units of this Digital Marketing course.

Module 1: Introduction to digital marketing

This Digital Marketing module covers the following key topics:

  • What is Digital Marketing?
  • Types of Media in Digital Marketing
  • Concept of the Buyer Journey
  • Traditional Digital Marketing
  • Relationship between Traditional and Digital Marketing
  • The difference in Characteristics of Traditional and Digital Marketing
  • Selection of Digital Marketing Channel

Module 2: Website Planning and Designing

This Digital Marketing module covers the following key topics:

  • Architecture
  • Web Design & Content for digital marketing
  • Website Content for digital marketing
  • A/B Testing
  • The difference between Website Optimisation and SEO
  • The Purpose of Website Optimisation
  • How does website optimisation affect digital marketing activities?
  • User Experience (UX) vs User Interface (UI)
  • Measuring the Website Performance
  • Evaluate a Website
  • Monitor and Report

Module 3: Search Engine Optimisation

This Digital Marketing module covers the following key topics:

  • Search Engine Optimisation
  • How Search Engines Work
  • How Search Engine Optimisation Works
  • What is a keyword?
  • Key Words and Buyer’s Journey
  • Setting S.M.A.R.T Objectives for SEO
  • Setting objectives for different types of business
  • What are keyword research and its types?
  • Key differences between long and short keywords
  • How to Conduct Keyword Research
  • What are Technical Optimisation and its essential steps?
  • Factors affecting Technical SEO ranking
  • On-Page Optimisation and Off-Page Optimisation
  • Optimising Title Tags
  • How to optimise title tags
  • What is a backlink?
  • What is a Page Rank?

Module 4: Introduction to Google Ad words

This Digital Marketing module covers the following key topics:

  • Ad Words and their benefits
  • The efficiency of Google Ads
  • A New Ad Words Account Creation Procedure
  • The Tools Tab
  • How to Launch a Google Ad Words Campaign the RIGHT Way
  • Generating ads and Keywords
  • Short Tail or Long Tail Keywords
  • Managing keywords

Module 5: PPC (Pay Per Clicks) Campaigns

This Digital Marketing module covers the following key topics:

  • History of PPC
  • Search Engine Advertising
  • Workflow of a PPC Ad and its advantages
  • Terminologies in PPC
  • Categorising the Keywords
  • Building a Keyword List
  • Expanding and Refining the keyword list
  • Keyword Research Tools
  • DigKeyword Match Types
  • Setting Target and Geographic Location of Users
  • Creating a PPC Ad using Ad Words
  • Creating a Well-Formatted and Informative Landing Page

Module 6: Email Marketing

This Digital Marketing module covers the following key topics:

  • What is Email Marketing?
  • Basic Concepts of Email Marketing
  • Development of Email Strategy
  • Email Service Providers
  • Leads Generation Methods
  • Building a Subscriber List
  • Creating Effective Email and Email Campaigns
  • Email Testing

Module 7: Social Media Marketing

This Digital Marketing module covers the following key topics:

  • Social Media Marketing and its key benefits
  • Emerging Social Media Platforms
  • Facebook, Twitter, Linked In, and Pinterest.

Module 8: Affiliate Marketing

This Digital Marketing module covers the following key topics:

  • Common Terms in Affiliate Marketing
  • Principles of Affiliate Marketing
  • Advantages of Affiliate Marketing
  • Affiliate networks
  • Publishers
  • Advertising methods in Affiliate Marketing
  • Models for Commission Payments
  • Risks in Affiliate Marketing
  • Maintaining Affiliate Marketing Program

Module 9: Creating a Digital Marketing Strategy

This Digital Marketing module covers the following key topics:

  • Digital Marketing Planning
  • Situation Analysis
  • Objective Setting
  • Developing Strategy
  • Tactics
  • Actions
  • Control

Assessment

After reading the digital marketing course material, the learner must attempt MCQ's Based Assesment.

  • The learner will attempt an online multiple-choice test (2 attempts). Then, if necessary, may try the trial a third time at no extra cost.
  • Your test will be assessed automatically and straightaway so that you will directly know whether you have been successful or not.
  • The passing score is 80%.
  • Before attempting your Final Test, you will have the opportunity to test your proficiency with a Mock Test (Unlimited attempts).

All report(s) / Assessments (s) are online and are taken either through or after the course; these are included in the course price.

Digital marketing course Certification

Upon successfully passing the digital marketing course, the Learner must pay for the CPD Accredited Certificate of Completion either in PDF format or Hard-copy From ILC or an ENDORSED certificate from the Awarding Body TQUK (Hard-copy Only).

CPD Accredited Certificate of Completion (PDF format) = £35

CPD Accredited Certificate of Completion (Hardcopy) = £45 + postage charges £15 = £60

Endorsed Certificate from Awarding Body TQUK (Hardcopy Only) = £69 + postage charges £15.

Now gain the essential skills and knowledge needed to excel in the dynamic world of digital marketing. Our comprehensive digital marketing course covers all aspects, like SEO and social media marketing. With hands-on training and industry insights, you'll be equipped to drive online success and unlock endless career opportunities in the digital landscape. Enroll today and become a proficient digital marketer in no time with this digital marketing course.

Who is this course for?

Digital Marketing Level 4 - 90 Credits

The Digital Marketing course (Level 4 Diploma in Advanced Digital Marketing) is intended for candidates who want to become digital marketers in highly reputable firms or individuals who want to run their online businesses.

In addition, already working candidates in different firms can also take this digital marketing course to establish a career in digital marketing.

Requirements

Digital Marketing Level 4 - 90 Credits

Students seeking to enrol for this Digital Marketing course, should meet the following requirements;

  • Basic knowledge of the English Language
  • Be age 16 years or above

Career path

Digital Marketing

After taking this Digital Marketing Course, the candidates will be able to carry out advanced digital marketing activities, and they can pursue different careers such as:

  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Analyst
  • Digital Marketing Executive
  • Community Manager
  • Digital Marketing Assistant

Questions and answers


No questions or answers found containing ''.


Belina Kanevs asked:

Please could you let me know is the cost for this course is an one off payment of £12 ? Also can I have help if need it? Kind regards Belina

Answer:

Yes, the cost of the Digital Marketing course is £12. Additionally, you need to purchase certificate separately.

This was helpful. Thank you for your feedback.
Katie truckle asked:

Why is there two sections for certificates a £9 and then below one around £50 do you need both?

Answer:

Above section is the price of course and after completion of course learner need to pay separate for certificate of completion either in PDF or hardcopy.

This was helpful. Thank you for your feedback.

Certificates

Certificate of completion

Digital certificate - £39

Upon successfully passing the Digital Marketing course Final Test, the Learner must pay for CPD Accredited Certificate of Completion either in PDF format or Hardcopy from ILC.

Certificate of completion

Hard copy certificate - £55

Upon successfully passing the Digital Marketing course Final Test, the Learner must pay for CPD Accredited Certificate of Completion either in PDF format or Hardcopy from ILC.

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.