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Digital Marketing Ultimate Course (3-Day Classroom)

CIM Accredited & Certified with study materials and tutor support

Business Consort – Digital & Social Media Academy

Summary

Price
Enquire to get more info on pricing
Study method
Classroom
Duration
18 hours · Part-time
Qualification
No formal qualification
CPD
18 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

Location & dates

Location

Address
CitizenM Tower of London
40 Trinity Square
City Of London
London
EC3N4DJ
United Kingdom
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Address
The Hive
51 Lever Street
MANCHESTER
Lancashire
M11FN
United Kingdom
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Overview

3-Day Ultimate Digital Marketing & Social Media Course (+ CIM Upgrade Option)

This course is the fastest way to up-skill if you are newer to digital marketing as it encompasses digital marketing essentials + advanced digital marketing + digital creative workshop. Covers 80% of the diploma syllabus.

£1549 + VAT + diploma £1749 + VAT

  • MANCHESTER – 11th-13th June 2019 / 8th-10th Oct 2019
  • LONDON – 25th-27th June 2019 / 15th-17th Oct 2019

Hosted by Multi-Award Winning Digital Marketing Speaker, Author & Trainer – She has just been awarded Best Female Speaker @ The Professional Speaker Awards – She is ranked #1 in her industry by LinkedIn globally – Dawn McGruer FRSA FCIM

CPD

18 CPD hours / points
Accredited by The Chartered Institute of Marketing

Course media

Resources

Description

What will the course cover?

The ultimate 3-Day course includes the Digital Marketing Essentials for those newer to Digital – We will cover all the fundamentals of digital marketing to provide a good foundation level of knowledge ready for the more advanced techniques and strategies on day 2 & 3

Day – 1- Foundation Digital Marketing Essentials You will learn;

  • Essential digital marketing tools, the key channels and the underlying principles
  • Social media marketing for business
  • Blogging & Online PR
  • Basic
  • Search Engine Optimisation (SEO)
  • Online visibility & traffic drivers
  • Content marketing
  • Email marketing
  • Online display advertising networks and banner formats
  • Basic digital marketing planning & strategy
  • Mobile apps, mobile websites
  • Basic Analytics: monitoring your digital marketing success

Day – 2 – Advanced Digital Marketing You will learn;

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Email Marketing & Automation
  • Sales lead generation funnels
  • Blogging
  • Content Marketing
  • Viral marketing
  • Online PR & Advertising
  • Affiliate Marketing
  • Social media Marketing
  • Website Conversion Optimisation
  • Internet Marketing Strategy
  • It also looks at Digital Metrics & Google Analytics
  • Digital Marketing Tools for efficient & effective online marketing
  • Legislation, regulation and codes of practice and governance.

Day – 2 – Digital Creative Workshop

You will learn;

  • How to create engaging content such as: video, photos, images, infographics, animated presentations yourself!!!!
  • Designing high impact social media profiles and pages
  • Creating Ad campaigns
  • Create landing pages that convert to leads
  • Writing search engine optimised content for the web
  • Writing blogs that drive traffic and interaction
  • Design effective email campaigns and templates
  • What the perfect anatomy of a homepage looks like
  • Design tactics for website conversion optimisation
  • How to perform and record results of your digital marketing audit (including competitor analysis)
  • How to create a digital & social media strategy using our planning template
  • How to record metrics aligned to your own business goals using our template
  • Using digital marketing campaign results to improve lead generation and conversion going forward
  • Case studies and proven strategies to inspire!

This fast track and extremely intensive course is the perfect platform to go onto attain the most in demand qualification by employers which is the CIM Digital Diploma in Professional Marketing accredited by The Chartered Institute of Marketing as it covers 80% of the diploma syllabus across the 3-days.

What’s included? Includes refreshments, lunch, all course materials and unlimited post course support.

Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.

BEST PRICE GUARANTEE - 20% cheaper than any like-for-like accredited and certified course worldwide.

Who is this course for?

Anyone newer to digital and social media marketing

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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