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Digital Marketing Certification Training

Self-paced Videos, Full course with each topic covered in depth, DM Certification prep, Course Completion Certificate


Uplatz

Summary

Price
£100 inc VAT
Or £33.33/mo. for 3 months... Read more
Study method
Online, self-paced
Duration
30 hours
Access to content
Lifetime access
Qualification
No formal qualification
Additional info
  • Certificate of completion available and is included in the price

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Overview

Digital Marketing (online marketing / internet marketing) refers to marketing and advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

The primary goals of digital marketing are:

a) increase your online presence

b) reach your target customers

c) integrate your online profiles and platforms

d) perform market research for your products & services.

The list of digital marketing strategies is constantly evolving but the most prominent ones are:

Pay-Per-Click Advertising

Paid Search Advertising

Search Engine Optimization (SEO)

Paid Social Media Advertising

Social Media Marketing

Conversion Rate Optimization (CRO)

Content Marketing

Native Advertising

Email Marketing

Mobile Apps Marketing

Affiliate Marketing

Digital marketing helps a business to reach its potential customers, find new customers, build a strong brand, and achieve better RoI than any other marketing channels.

Some of the digital marketing assets are your Website, Branded assets (logos, icons, acronyms, etc), Video content (video ads, product demos, etc), Images (infographics, product shots, company photos), Written content (blog posts, eBooks, product descriptions, testimonials), Online products or tools (SaaS, calculators, interactive content), Reviews, Social media pages, and the like.

Course media

Resources

  • Digital Marketing Course Syllabus - download

Description

Section 1: SEO Foundation

Section 2: Understand Best Link Building Practice

Section 3: Google Analytics

Section 4: Introduction to Digital Marketing

Section 5: Practice Digital Marketing Techniques

Section 6: Email Marketing

Section 7: PPC Foundation Marketing

Section 8: Google Ads

Section 9: Things not to do in SEO

Section 10: Google Webmaster Tools

Section 11: SEO Tools

Section 12: Google Algorithm

Who is this course for?

Everyone

Requirements

None

Career path

  • Digital Marketing Expert
  • Digital Marketing Specialist
  • SEO Expert/Analyst
  • Social Media Specialist
  • PPC / Paid Media Expert
  • Internet Marketer
  • Digital Marketer
  • Digital Marketing Associate

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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