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Digital Marketing (online marketing / internet marketing) refers to marketing and advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
The primary goals of digital marketing are:
a) increase your online presence
b) reach your target customers
c) integrate your online profiles and platforms
d) perform market research for your products & services.
The list of digital marketing strategies is constantly evolving but the most prominent ones are:
Paid Search Advertising
Search Engine Optimization (SEO)
Paid Social Media Advertising
Social Media Marketing
Conversion Rate Optimization (CRO)
Mobile Apps Marketing
Digital marketing helps a business to reach its potential customers, find new customers, build a strong brand, and achieve better RoI than any other marketing channels.
Some of the digital marketing assets are your Website, Branded assets (logos, icons, acronyms, etc), Video content (video ads, product demos, etc), Images (infographics, product shots, company photos), Written content (blog posts, eBooks, product descriptions, testimonials), Online products or tools (SaaS, calculators, interactive content), Reviews, Social media pages, and the like.
- Digital Marketing Course Syllabus - download
Section 1: SEO Foundation
Section 2: Understand Best Link Building Practice
Section 3: Google Analytics
Section 4: Introduction to Digital Marketing
Section 5: Practice Digital Marketing Techniques
Section 6: Email Marketing
Section 7: PPC Foundation Marketing
Section 8: Google Ads
Section 9: Things not to do in SEO
Section 10: Google Webmaster Tools
Section 11: SEO Tools
Section 12: Google Algorithm
Who is this course for?
- Digital Marketing Expert
- Digital Marketing Specialist
- SEO Expert/Analyst
- Social Media Specialist
- PPC / Paid Media Expert
- Internet Marketer
- Digital Marketer
- Digital Marketing Associate
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