Skip to content

Digital Marketing Institute - DMI Online Search Marketing Professional Diploma

eLearning | DMI Membership | Exam | Awarded by The Digital Marketing Institute



Save 14%
£1,195 inc VAT (was £1,395)
Offer ends 30 September 2021
Finance options

Flexible payment options available - 0% interest over 12 months.

Study method
Online, self-paced
6 months
Professional Diploma, Search Marketing Specialist
Professional certification What's this?
Additional info
  • Exam(s) / assessment(s) is included in price

24 students enquired about this course

Add to basket or enquire


The DMI Online Search Marketing Professional Diploma will provide you with the skills required to positively influence your audience over all areas of search marketing, increasing your chances of success in your chosen field.

Whether you are a Marketing Manager, a sales professional, or looking to gain the specialised skills to take your search marketing strategy to the next level, this Professional Diploma is the perfect choice.

Become a recognised Search Marketing expert, covering everything online:

  • SEO
  • Paid search (PPC)
  • Google Adwords
  • Microsoft Ads (Bing Ads)
  • Digital Display Advertising

Your DMI Professional Diploma also includes 12 Months DMI Membership, offering you fantastic member benefits including expert podcasts, articles, expert walk-throughs and webinars.


Professional Diploma, Search Marketing Specialist

Course media


Module Units

The course consists of 8 units:

  • Introduction to Search Marketing
  • SEO Set up
  • SEO Content
  • SEO Workshop
  • Paid Search
  • Display Advertising
  • Analytics with Google Analytics
  • Strategy & Planning

Search Marketing Exam Details

  • Exam Format: Computer-based, multiple-choice
  • Duration: Up to 3 hours
  • Pass Mark: 60%

To book your examination, students are required to create a personal online Pearson VUE account at:
Book your exam using your First and Last Name, Email Address and your Pearson Candidate ID (provided in the email confirming exam eligibility).
When you are logged into your Pearson VUE account please select the ‘schedule exam’ option. You must select your exam and test centre location to browse available dates and times for an exam appointment.

Why choose e-Careers?

e-Careers is an award-winning training organisation that develops and delivers accredited courses for individuals, colleges, businesses and government bodies. We use a range of methods to provide up-skilling and certifications that fit around busy lifestyles in these fast-changing times.

Job-roles around the world are changing rapidly due to technology, automation, as well as the pandemic, which means that people will need to become re-skilled to remain employable.

Our company is the strategic digital learning partner to over 50 colleges, government bodies and unions as well as supplying to many corporates.

We are proud to have trained 595,000 people in 50 countries since 2011. You are in good hands when you choose e-Careers as your training provider.

Don’t take our word for it – Trustpilot scores us 5 stars!


The service that I have received has been excellent and the team are really helpful and supportive. Would highly recommend”.


“Was a great help

Despite being held up (on my side) they remained patient and always helpful. Now I’m well on my way to my future career!”.


“Great courses and great customer service experience!

Recommended to my friends. Thank you”.


About The DMI

DMI is a globally recognised provider of digital marketing accreditations, with over 120,000 members around the world.

The DMI are constantly updating their curriculum to meet the needs of an ever-changing digital world, making their accreditation a good choice for anyone wanting to stay ahead of the game and remain relevant.

The Professional Diploma includes 12 Months DMI Membership, providing you with a gateway to the DMI community.

The DMI is mapped to the European Qualifications Framework (EQF) AND positioned within the European Higher Education Area (EHEA), a ‘translation tool’ between different qualifications systems. And both these facts are a big deal. They mean your DMI Certification gets recognised at a glance and has value beyond borders. With DMI Certification, nothing gets lost in translation.

Who is this course for?

  • Junior Search marketers looking to upskill
  • Sales and marketing professionals
  • Marketing Managers and Team Leaders
  • Business Consultants and Developers
  • Entrepreneurs


There are no requirements for this course.

Career path

  • Digital Marketing Executive: £25,000
  • SEO Specialist: £28,000
  • SEM Specialist: £28,000
  • Digital Marketing Manager: £40,000
  • Analytics Manager: £60,000

Source: PayScale

Questions and answers


Currently there are no reviews for this course. Be the first to leave a review.


What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.