DMI Accredited Professional Diploma in Social Media Marketing with Official Exam
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Summary
Overview
This excellent Professional Diploma in Social Media Marketing course has been created for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area. During this Professional Diploma in Social Media Marketing course, you’ll master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In addition, during this Professional Diploma in Social Media Marketing course you’ll develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.
Course media
Description
Course Highlights:
- This course is revered by employers across the world, enabling you to take your Social Media Marketing Certification with you, no matter where your exciting career may take you
- This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain
- Teaches you everything you need to know to become a social media marketing expert
Course Description:
This online training course is comprehensive and designed to cover the topics listed under the curriculum.
Method of Assessment:
Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.
Course Curriculum
1: Social Research
- Introduction
- Audience Research
- Audience Research Tools
- Audience Research Dimensions
- Competitive Research
- Cultural Research
- Data Analysis & Strategy
- Practical Exercises – Social Research
2: Content Creation
- Planning
- Creating (Pt.1)
- Creating (Pt.2)
- Creating (Pt.3)
- Creating (Pt.4)
- Scheduling
- Strategizing
- Practical Exercises – Content Creation
3: Content Outreach
- Publishing
- Promoting (Pt.1)
- Promoting (Pt.2)
- Promoting (Pt.3)
- Promoting (Pt.4)
- Promoting (Pt.5)
- Promoting (Pt.6)
- Promoting (Pt.7)
- Practical Exercises – Content Outreach
4: Facebook
- Concepts
- Pages
- Platform Features
- Advertising (Pt.1)
- Advertising (Pt.2)
- Campaign Execution & Analysis
- Practical Exercises – Facebook
5: Twitter
- Setup (Pt.1)
- Setup (Pt.2)
- Features & Functions
- Periscope
- Promotion (Pt.1)
- Promotion (Pt.2)
- Optimizing
- Practical Exercises – Twitter
6: Linkedin
- Concepts & Context
- Personal Brand Presence (Pt.1)
- Personal Brand Presence (Pt.2)
- Personal Brand Presence (Pt.3)
- Personal Brand Presence (Pt.4)
- Platform Features (Pt.1)
- Platform Features (Pt.2)
- Advertising (Pt.1)
- Advertising (Pt.2)
- Analytics
- Practical Exercises – LinkedIn
7: Social Apps
- Concepts
- Instagram Features (Pt.1)
- Instagram Features (Pt.2)
- Snapchat Features
- Account Management
- Advertising
- Analytics
- Practical Exercises – Social Apps
8: Social Video
- Introduction to Social Video
- YouTube Setup (Pt. 1)
- YouTube Setup (Pt. 2)
- Creative Strategy
- Audience Development
- Advertising & Analyzing (Pt.1)
- Advertising & Analyzing (Pt.2)
- Practical Exercises – Social Video Final
9: Marketing Automation
- Concepts (Part 1)
- Concepts (Part 2)
- Lead Management
- Lead Management & Nurturing
- Lead Generation & Communication
- Analytics & Optimization
- Practical Exercises – Marketing Automation
10: Strategy & Planning
- Plan (Part 1)
- Plan (Part 2)
- Research
- Objectives
- Prepare
- Execute
- Learn
- Practical Exercises – Strategy Planning
Exam Details:
- Duration: 3 hours
- Computer based exam
- Multiple choice and hot spot questions
- Pass mark: 60%
Certification:
Successful learners will be awarded a Professional Diploma in Social Media Marketing certificate.
Awarding Body:
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Who is this course for?
- School Leavers
- Job Seekers
- Social Media Specialist
- Digital Marketing Manager
Requirements
Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
Career path
- Social Analyst
- Social Media Specialist
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Communications Manager
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Legal information
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