Digital Marketing Fundamentals

Are you interested in learning how to grow your brand's online presence and reach more customers? If so, the "Digital Marketing Fundamentals" course is the perfect place to start!

This exciting course will take you on a journey through the world of digital marketing, where you will discover the power of social media marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and much more.

Whether you're an entrepreneur looking to build your brand, a marketer seeking to enhance your skills, or simply someone who is curious about the world of digital marketing, this course is perfect for you. You will learn how to develop a digital marketing strategy that aligns with your business goals and how to use a variety of tools and techniques to reach your target audience and drive more sales.

With the guidance of expert instructors and engaging, interactive content, you'll gain a solid understanding of the principles of digital marketing and learn how to apply them in real-world scenarios. By the end of the course, you'll have the confidence and skills needed to create effective digital marketing campaigns that will help you stand out in today's competitive online landscape.

So, why wait? Enroll in the "Digital Marketing Fundamentals" course today and start your journey towards becoming a digital marketing superstar!

***You will also get these GIFTs with this course

• Free Career Guidelines
• Free PDF Certificate
• Lifetime Course Access

Reed Courses Certificate of Completion

Digital certificate - Included

• Digital Marketing Fundamentals 42:04

  • 1: Introduction 01:04
  • 2: Part 1 What is digital marketing 01:19
  • 3: Part 2 The digital marketing journey 04:36
  • 4: Part 3 Building the buyer journey 05:51
  • 5: Part 4 Applying the AIDA model 03:19
  • 6: Part 5 Personalising the buyer journey 03:33
  • 7: Part 6 Paid Advertising 05:24
  • 8: Part 7 Budgeting for Paid Advertising 05:13
  • 9: Part 8 The role of social media 05:10
  • 10: Part 9 Effective email marketing 06:35

The "Digital Marketing Fundamentals" course provides a comprehensive introduction to the world of digital marketing. Through this course, students will learn the fundamental principles of digital marketing and how to apply them in a variety of contexts.

The course is designed for beginners and covers a range of topics, including:

1. Introduction to Digital Marketing: Students will gain an understanding of the basics of digital marketing, including the different channels and platforms used in digital marketing campaigns.

2. Marketing Strategy: Students will learn how to develop a digital marketing strategy that aligns with business goals and objectives.

3. Social Media Marketing: Students will be introduced to the fundamentals of social media marketing, including how to create engaging content, build a social media following, and measure social media performance.

4. Email Marketing: Students will learn how to create effective email marketing campaigns, including how to write compelling email copy, segment email lists, and measure email performance.

5. Search Engine Optimisation (SEO): Students will be introduced to the basics of SEO, including how to optimise website content for search engines and how to measure SEO performance.

6. Pay-Per-Click (PPC) Advertising: Students will learn about the fundamentals of PPC advertising, including how to create and manage PPC campaigns and how to measure PPC performance.

By the end of the course, students will have a solid understanding of the fundamental principles of digital marketing and be able to apply these principles in a variety of contexts. Students will be equipped with the knowledge and skills needed to develop and implement effective digital marketing strategies, and to measure and analyze the performance of these strategies.

What student will learn

In the "Digital Marketing Fundamentals" course, students will learn a wide range of skills and techniques to help them create effective digital marketing campaigns. Some of the key topics covered in this course include:

1. The basics of digital marketing and its importance in today's business landscape.

2. Developing a digital marketing strategy that aligns with business goals and objectives.

3. How to create engaging content for social media platforms and build a following.

4. The fundamentals of email marketing, including how to create effective email campaigns and measure their success.

5. The principles of search engine optimization (SEO) and how to optimize website content to improve search engine rankings.

6. How to create and manage pay-per-click (PPC) advertising campaigns and measure their effectiveness.

7. Best practices for measuring and analyzing the performance of digital marketing campaigns.

Through hands-on projects and interactive learning experiences, students will gain practical skills that they can apply in real-world situations. By the end of the course, students will be equipped with the knowledge and skills needed to create effective digital marketing campaigns and drive business growth.

Why Choose this Course?

• Conducted by industry experts
• Get Instant E-certificate
• Fully online, interactive video course
• Developed by qualified professionals
• Self-paced learning and laptop, tablet, and smartphone-friendly
• 24/7 Tutor Support

The "Digital Marketing Fundamentals" course is suitable for anyone who wants to learn the basics of digital marketing and how to use digital marketing techniques to promote their business or brand. This course is particularly well-suited for:

1. Entrepreneurs and small business owners who want to promote their business online.

2. Marketers who want to enhance their digital marketing skills and stay up-to-date with the latest trends.

3. Students who are interested in pursuing a career in digital marketing.

4. Professionals who work in related fields, such as advertising, public relations, or sales, and want to gain a better understanding of digital marketing.

No prior knowledge or experience in digital marketing is required to enroll in this course. However, a basic understanding of marketing principles and familiarity with online platforms such as social media and email is beneficial.

The Digital Marketing Fundamentals course will lead you to many different career opportunities, here are a few prospects:

• Digital Marketing Specialist
• Social Media Marketing Manager
• Content Marketing Manager
• Email Marketing Specialist
• SEO Specialist
• PPC Advertising Manager
• Digital Marketing Coordinator
• E-commerce Marketing Manager
• Marketing Automation Specialist
• Web Analytics Manager

Currently there are no Q&As for this course. Be the first to ask a question.