Digital Marketing for Small Businesses and Startups

Texlearn Academy

Reed Courses Certificate of Completion

Digital certificate - Included

• Module 01: Digital Marketing Strategy 05:00

  • 1: Module 01 Digital Marketing Strategy 05:00

• Module 02: Online Marketplace Analysis 05:00

  • 2: Module 02 Online Marketplace Analysis 05:00

• Module 03: Data Analytics 06:00

  • 3: Module 03 Data Analytics 06:00

• Module 04: Digital Marketing Plan 04:00

  • 4: Module 04 Digital Marketing Plan 04:00

• Module 05: Relationship Marketing Using Digital Platforms 04:00

  • 5: Module 05 Relationship Marketing Using Digital Platforms 04:00

• Module 06: Traffic Building 07:00

  • 6: Module 06 Traffic Building 07:00

• Module 07: Online Advertising 10:00

  • 7: Module 07 Online Advertising 10:00

• Module 08: Affiliate Marketing 05:00

  • 8: Module 08 Affiliate Marketing 05:00

• Module 09: Email Marketing 06:00

  • 9: Module 09 Email Marketing 06:00

• Module 10: Mobile Marketing 06:00

  • 10: Module 10 Mobile Marketing 06:00

• Module 11: Content Marketing Strategy 05:00

  • 11: Module 11 Content Marketing Strategy 05:00

• Module 12: Search Engine Optimisation (SEO) 07:00

  • 12: Module 12 Search Engine Optimisation (SEO) 07:00

• Module 13: Social Media Marketing 08:00

  • 13: Module 13 Social Media Marketing 08:00

• Module 14: Instagram Marketing 05:00

  • 14: Module 14 Instagram Marketing 05:00

• Module 15: YouTube Marketing 07:00

  • 15: Module 15 YouTube Marketing 07:00

• Quizzes of Digital Marketing for Small Businesses and Startups 03:00

  • 16: Quizzes of Digital Marketing for Small Businesses and Startups 03:00

Why Enrol on Digital Marketing Course with Texlearn Academy:

The following are some of the justifications for why you should study the Digital Marketing course:

• Get Access to the Digital Marketing course through the online learning platform
• Get 24/7 experienced tutor support
• The Digital Marketing course is entirely online with high-quality course materials
• Complete the Digital Marketing course 100% online from any internet-enabled device anywhere
• A very flexible course deadlines with full Lifetime access to the Digital Marketing course

** Course Curriculum **

*** Digital Marketing for Small Businesses and Startups ***

Module 01: Digital Marketing Strategy

• Introduction
• What Is Marketing?
• What Is Digital Marketing?
• Understanding Marketing Strategy
• The Building Blocks of Marketing Strategy
• Crafting a Digital Marketing Strategy

Module 02: Online Marketplace Analysis

• Introduction
• Situation Analysis for Digital Marketing
• The Digital Marketing Environment
• Understanding Customer Journeys
• Customer Choice and Digital Influence
• Business Model for E-commerce

Module 03: Data Analytics

• Working with Data
• Setting Objectives, Goals, and KPIs
• Tracking and Collecting Data
• Analysing Data
• Tools of the Trade
• Advantages and Challenges

Module 04: Digital Marketing Plan

• Introduction
• Situation Analysis
• Strategy
• Tactics
• Actions

Module 05: Relationship Marketing Using Digital Platforms

• Introduction
• The Challenge of Customer Engagement
• Customer Lifecycle Management
• Using Digital Media to Increase Customer Loyalty and Value
• Lifetime Value Modelling

Module 06: Traffic Building

• Introduction to Traffic Building
• Search Engine Marketing: SEO
• Paid or Pay per Click Search Marketing
• Banner Advertising
• Native Advertising
• Online PR
• Online Partnerships
• Opt-in Email
• Viral Marketing

Module 07: Online Advertising

• Introduction
• Online Advertising Objectives
• The Key Differentiator
• Types of Display Adverts
• Payment Models for Display Advertising
• Getting Your Ads Online
• Targeting and Optimising
• Tracking
• Step-By-Step Guide to Online Advertising
• Advantages and Challenges

Module 08: Affiliate Marketing

• Introduction
• The Building Blocks of Affiliate Marketing
• Setting up a Campaign
• Tools of the Trade
• Advantages and Challenges

Module 09: Email Marketing

• Introduction
• Email Strategy and Planning
• Tools of the Trade
• Advantages and Challenges

Module 10: Mobile Marketing

• Introduction
• The Role of Mobile in Personal Communication
• Mobile Messaging Channels
• Location and Mobile
• Mobile commerce
• Augmented Reality
• Mobile Analytics
• Advantages and Challenges

Module 11: Content Marketing Strategy

• Introduction
• Defining Content Marketing
• Strategic Building Blocks
• Content Creation
• Content Channel Distribution
• Tools of the Trade
• Advantages and Challenges

Module 12: Search Engine Optimisation (SEO)

• Introduction
• Understanding SEO
• Search Engine Friendly Website Structure
• SEO and Key Phrases
• Link Popularity
• User Insights
• What Not To Do
• Tools of the Trade
• Benefits and Challenges

Module 13: Social Media Marketing

• Pick One or Two Social Platforms
• Retarget on Facebook
• Messages You Want To Promote
• Who You Are Targeting

Module 14: Instagram Marketing

• Introduction
• Promoting Your Brand on Instagram
• Using Your Instagram Account
• Determining What Is Photo-Worthy for Your Brand
• Using Hashtags in Your Instagram Posts
• Finding Friends and Fans on Instagram
• Using Instastories

Module 15: YouTube Marketing

• Introduction
• Benefitting from Social Media Marketing on YouTube
• Attracting Subscribers
• Promoting on YouTube
• Seeding a Viral Campaign
• Advertising on YouTube

Certification

You will receive a course completion Certification if you complete the Digital Marketing course successfully.

When you apply for your preferred jobs, your Digital Marketing course certificate will enable you to stand out from the competition by adding new, interesting abilities to your CV.

This Digital Marketing for Small Businesses and Startups course is perfect for professionals looking to expand their skill set and advance their careers as well as prospective students looking to expand their skill set.

You will get the information, knowledge, and techniques you need from this Digital Marketing course to build your confidence and advance your professional growth.

The Digital Marketing course from Texlearn Academy has no formal entry requirements. Students must meet the following requirements in order to enrol in the Digital Marketing course:

• Have a strong desire to learn
• Display a good understanding of the English language, and basic IT skills
• Be over the age of 16

On the Digital Marketing course, you can pursue career paths. Here’s the career paths in the digital marketing field:

• Social Media Coordinator
• Email Marketing Specialist
• Digital Marketing Assistant
• SEO Manager
• Social Media Manager
• Email Marketing Manager
• Growth Marketing Manager
• Influencer Marketing Manager
• Marketing Automation Lead
• Freelance SEO Consultant
• Digital Marketing Consultant