Digital Marketing Essentials Course (Half-Day Classroom)

Digital Marketing Essentials Course ONLY £149 (Normally £249)

– ENQUIRE NOW and we’ll send you Business Consort’s latest offers and course dates

Ideal for those starting out or who are looking to develop their knowledge in the digital marketing arena and develop campaigns and implement a digital marketing plan that will start generating leads for their business and ultimately increase their business profits.

Dates are available in our Manchester & London venues - Please enquire for more details

Overview

Our digital marketing essentials half-day training course is Ideal for businesses as well as Agencies who want to learn all the essentials needed to run a digital marketing plan covering all aspects of internet marketing!.

Course Level: Suitable for novices and beginners.

Course aim: The Digital Marketing Course covers all the essential areas of internet marketing and is ideal for those starting out or who are looking to develop their knowledge about the best digital marketing tools available & develop a basic digital strategy.

3 key objectives;

1. Extend your knowledge in essential techniques & tools used for effective digital marketing
2. Learn practical and proven strategies to generate leads & ultimately increase business profits
3. Have the ability to apply a digital marketing framework and plan to your business

It is suitable for business of all sizes from all industries as well as agencies.

This face-to-face course is available to attend at our London and Manchester venues with multiple dates throughout the year – Enquire now.

• 2017 Brochure - download

This practical course is not just strategy it’s packed full of ideas, tools and resources that will act as the framework to your life cycle marketing plan.

You need no technical knowledge as we provide easy to use digital tools and resources for email, social, web and internet marketing and advertising.

What topics will the course cover?

• Social media
• Blogging
• SEO
• Content marketing
• Email marketing
• Online advertising & much more….

What’s included?

Includes refreshments, lunch, all course materials and unlimited post course support.

What you’ll learn;

Following this training course you will a better understanding of:

• Essential digital marketing tools, the key channels and the underlying principles
• How to put together a digital marketing plan / strategy
• How to set objectives for your online marketing activity
• Integrated search marketing strategies
• How to run effective email marketing campaigns
• Social Media marketing for business
• Online display advertising networks and banner formats
• Blogging & Online PR
• Mobile apps, mobile websites
• Basic Analytics: monitoring your digital marketing success & setting KPI’s

Course Trainer Dawn McGruer FRSA

This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.

She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.

With over 4 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

She has trained 1000's or organisations including some of the world’s largest Global brands across most industries.

Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754.

This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

Who should attend?

Ideal for those who want to learn about the best social media marketing tools available & develop a basic digital strategy.

Whatever stage you're at in your career, the Chartered Institute of Marketing - Chartered CPD Programme helps you get ahead, and start your route to achieving or maintaining Chartered Marketer status – The CIM are the only organisation with authority to award this elite status in recognition of professional excellence.