Digital Marketing Diploma with AI+ and DMI certifications

Pitman Training

• Digital Marketing Diploma - download
• AI+Marketing Practitioner - download
• AI+Microsoft 365 Copilot Marketing Specialist - download

At the heart of the programme is the Digital Marketing Institute (DMI) Certified Digital Marketing Professional qualification. Around this, you'll complete a carefully selected range of supporting courses that strengthen your commercial, technical and communication skills, producing a well-rounded marketing professional capable of planning, delivering and evaluating digital campaigns across multiple channels.

The DMI Certified Digital Marketing Professional programme provides a structured understanding of the complete digital marketing lifecycle.

You'll develop practical knowledge across:

• Digital marketing strategy and planning

• Content marketing

• Search Engine Optimisation (SEO)

• Paid Search (PPC)

• Display advertising

• Social media marketing

• Email marketing

• Customer experience (CX)

• Website optimisation

• Ecommerce

• Google Analytics 4 (GA4)

• Digital marketing metrics and reporting

• AI tools and data-driven marketing techniques

Rather than studying these subjects in isolation, you'll learn how successful organisations integrate them into coherent marketing strategies that attract customers, generate leads and improve business performance.

Supporting Diploma Modules

To complement the professional marketing qualification, you'll complete additional Pitman Training courses that develop the wider skills expected of today's marketing professionals.

UX and UI Design

Understand how customers interact with websites and digital products by exploring:

• User-centred design

• User research

• Customer journeys

• Wireframing

• Interface design

• Improving digital experiences

These skills help marketers create campaigns that don't simply attract visitors, but convert them into customers.

Business Communication

Successful marketers communicate ideas clearly.

This module develops your ability to produce professional business communications, present ideas confidently and collaborate effectively with colleagues, clients and stakeholders.

Microsoft Office for Marketing

Modern marketers spend as much time analysing performance and presenting recommendations as they do creating campaigns.

You'll therefore develop practical skills using Microsoft Office, including:

• Microsoft Word for professional documentation

• Excel for campaign analysis, reporting and data interpretation

• PowerPoint for marketing proposals and presentations

Advanced learners can also choose expert-level Word or Excel modules to further enhance their technical capability.

Build Your Own Marketing Specialism

Recognising that every marketing career is different, the diploma allows you to tailor part of your learning through optional modules.

Choose from subjects including:

• Facebook for Business

• Instagram for Business

• LinkedIn for Business

• SEO for Business

• Blogging for Business

• Video Marketing

• Pinterest for Business

• Social Media Strategy

• Google Website Tools

• X (formerly Twitter) for Business

You'll also choose additional elective modules such as WordPress, Photoshop, Marketing Essentials or Project Management to further align the diploma with your career ambitions.

AI+ Marketing Practitioner

This programme explores how Artificial Intelligence is transforming every stage of modern marketing.

Topics include:

• AI-powered content creation

• Customer segmentation

• Predictive analytics

• Marketing automation

• Personalisation

• Social media optimisation

• AI-powered email marketing

• Campaign measurement

• Ethical AI

• Developing AI-enabled marketing strategies

You'll examine practical case studies and learn how organisations are using AI to improve customer engagement, increase ROI and make faster, more informed marketing decisions.

AI+ Microsoft 365 Copilot for Marketing Specialist

Learn how Microsoft 365 Copilot can enhance day-to-day marketing activities across Word, Excel, PowerPoint, Outlook and Teams.

You'll explore:

• Campaign planning

• Content generation

• Marketing presentations

• Campaign reporting

• Market research

• Data analysis

• Marketing workflow automation

• Copilot Studio

• Responsible AI and governance

The programme concludes with a practical capstone project that demonstrates how AI can support an end-to-end marketing campaign from planning through to reporting.

This diploma is ideal for:

• Aspiring Digital Marketing Executives

• Marketing Assistants looking to progress

• Business owners promoting their own organisations

• Career changers entering the marketing profession

• Graduates seeking practical marketing skills

• Marketing professionals wishing to update their knowledge

• Anyone wanting to combine digital marketing expertise with AI capability

No formal marketing qualifications are required, although a basic understanding of marketing principles would be beneficial.

The combination of practical digital marketing expertise, internationally recognised certification and specialist AI knowledge prepares learners for a wide range of marketing careers.

Possible progression routes include:

• Digital Marketing Executive / Specialist / Manager

• Marketing Executive

• SEO / PPC Executive

• Social Media Manager

• Content Marketing Executive