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Digital Marketing - Course

Digital Marketing Course Level 6, Tutor Support & Assessments included in the course price


Brentwood Open learning College

Summary

Price
Save 98%
£10 inc VAT (was £870)
Offer ends 02 June 2020
Study method
Online, self-paced
Duration
370 Hours
Qualification
No formal qualification
Achievement
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

185 students purchased this course

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Overview

Digital Marketing - Course

Endorsed Digital Marketing course Level 6 Certificate of Achievement. One of our most popular courses, this Digital Marketing Level 6 Certificate has been designed with newcomers in mind. With no prior knowledge or experience required, course content introduces some of the most important concepts and theoretical teachings at the heart of the industry. Candidates explore Digital Marketing as both a concept and a profession, along with how to create an effective Digital Marketingplan and the important role it plays. Study in your own time and at your own pace, with the full support of your own personally-assigned tutor from start to finish! With enrolment open 365 days a year, why not get started on your Level 6 Digital Marketing Certificate today?

Achievement

Endorsed by ABC Awards

Course media

Description

Digital Marketing - Course

Make no mistake about it digital marketing is the future of all marketing. Studies have already shown that the power and influence of traditional marketing channels is wavering at an alarming rate. Television, radio, printed media – all largely overlooked by modern consumer audiences. Today, it’s the messages we receive online that influence the decisions we make. Digital marketing exploits every possible opportunity to engage and influence online audiences. Social media, e-mail marketing, search engine marketing, banners, blogs and so on – all perfectly capable of making an impact. With demand for talented digital marketers growing worldwide, qualified candidates are enjoying the most remarkable career prospects.

Digital Marketing - Course Syllabus

This Digital Marketing Advanced Course Level 6 consists of the following units:

Unit 1 - What is Digital Marketing?

This unit covers the following key topics:

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Plus more

Unit 2 - Social Media Marketing

This unit covers the following key topics:

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Building Your Community
  • Using LinkedIn
  • Setting Up Your Account
  • Plus more

Unit 3 - Creating Digital Marketing Plan

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence
  • Plus more

Unit 4 - Using Google AdWords

This unit covers the following key topics:

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Plus more

Unit 5 - Creating a PPC Campaign

This unit covers the following key topics:

  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
  • Plus more

Unit 6 - E-Mail Marketing

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services
  • Plus more

Unit 7 - Search Engine Optimization (SEO)

This unit covers the following key topics:

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking
  • Plus more

Unit 8 - Brand Building through Digital Marketing

This unit covers the following key topics:

  • What is Branding?
  • What is a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Plus more

Unit 9 - Story Marketing for Small Businesses

This unit covers the following key topics:

  • Story Marketing Toolkit
  • Storytelling Essentials
  • Ingredients of a Good Story
  • Setting Goals
  • Positive vs. Negative.
  • Connecting with Customers
  • Connecting with Customers
  • Understanding Your Customers.
  • Refining Your Brand
  • Refining Your Brand
  • Understanding Your Company
  • Inventory of Key company Facts
  • Strengthening Your Brand
  • Building Your Story
  • Plan for Success
  • Your Story Board
  • Writing Your Story
  • Polishing Your Story
  • Plus More

Unit 10 - Promoting a Marketing Webinar

This unit covers the following key topics:

  • The Webinar
  • What is a Webinar? Why Use Webinars?
  • Webinar Marketing Objectives.
  • Marketing Webinars
  • The Nine-Step Ideal Participant Profile Process
  • What is a Lead Magnet?.
  • Creating a Lead Magnet.
  • What is Your Promotion Strategy?.
  • Webinar Marketing Calendar
  • Creating a Landing Page
  • Plus More

Digital Marketing - Course Benefits:

This Digital Marketing Level 6 course comes with the following benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

Digital Marketing - Course Material

All course materials are included in the Digital Marketing Level 6 course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your Digital Marketing Level 6 course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Digital Marketing - Course assessment

You will be continually assessed throughout the Level 6 Digital Marketing Course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a Level 6 Digital Marketing Course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Digital Marketing - Course

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Digital Marketing Level 6 course has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Level 6 Digital Marketing Level 6 course outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

All you need is a computer with an Internet connection and the drive to succeed – Brentwood Open Learning College takes care of the rest!

Requirements

Digital Marketing - Course

There is no particular entry requirement for Digital Marketing Level 6 course. We do not ask for any previous qualification or experience.

Endorsed Certificate of Achievement

At the end of the course, learner can claim an endorsed certificate by paying £150 accreditation fee.There are £9 postal charges for the UK students and £15 for the non UK students.

Certificate of Completion from BOLC

Certificate of Completion from BOLC (soft copy) can be claimed for £10. If you need hard copy of this certificate you will pay £25 + postal charges (£9 for UK students, £15 for outside UK)

Career path

Digital Marketing - Course

Upon successful completion of our Digital Marketing Level 6 Course, candidates will have the opportunity to begin establishing and running their own online digital consultancies and marketing agencies.

Questions and answers


No questions or answers found containing ''.


Isaac asked:

Is this fine if I buy this course now but delay my studies?

Answer:

Dear Isaac Yes,you can.Our courses and assignments are free from time restrictions and deadlines.You can complete each module and assignment at a pace that suits you.Each module concludes with a written assignment to assess your knowledge and understanding of the subject.If you would prefer to finish the Digital Marketing Course quicker,you can work as many hours per day/week as you like,or spread things out more gradually if you prefer.Our courses are fully-flexible to suit our customers’needs

This was helpful. Thank you for your feedback.

Amanda asked:

hello! Digital Marketing Level 6 course, Is it endorsed qualification?

Answer:

Dear Amanda Yes, the awarding body for the Digital Marketing Course Level 6 Course is ABC Awards, which is a registered awarding body. Their awards, certificates and diplomas are highly respected by employers across the UK and internationally.

This was helpful. Thank you for your feedback.

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What is an ‘endorsed’ course?

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