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Digital Marketing Campaign Planning


The IDM

Summary

Price
£718.80 inc VAT
Payment options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%

Study method
Classroom
Duration
1 Day, Full-time
Qualification
7 CPD points / hours
Additional info
  • Tutor is available to students

1 student enquired about this course

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Location & dates

Location
Address
DMA House
70 Margaret Street
London
London
W1W8SS

Overview

How to plan, create and deliver a digital marketing campaign that gets the very best, both short term and long term, from the digital channels your customers have adopted.

You will learn to:

  • Develop a framework for planning a digital marketing campaign
  • Understand the impact of digital on customer behaviour, targeting and tracking
  • Evaluate existing and emerging channels and tools
  • Build and maintain relationships on and offline
  • Manage a campaign from development to roll out and from tracking to evaluation

Description

The future is now

  • Key trends in digital
  • What are a digital strategy and a digital organisation
  • The role of a digital marketing plan in relation to your business strategy
  • Developing a digital culture within your organisation

Planning and developing a digital strategy

  • Frameworks for planning a digital marketing strategy
  • Resources at your disposal to help you plan
  • The situation, market, competitor positioning analysis
  • Setting objectives, KPI’s and feedback to refine the marketing mix
  • Different approaches to testing. Big data and how to cope with it

The consumer and consumer behaviour

  • Understanding your audience, segmentation and targeting
  • Understand the customer journey and customer experience on and offline
  • How digital has changed consumer behaviour, consumer insight, targeting and tacking
  • The impact of digital (inc mobile) on buying behaviour and purchasing habit

Getting notice and being relevant

  • Channel planning and choices. Which channels are right for you?
  • Understanding the scope and roles for content, native, mobile, email, social, search, display and emerging and traditional channels
  • Building and maintaining relationships on and offline
  • Pitfalls to avoid, how to plan for success

Engaging creative

  • Giving brands purpose and developing a strong creative proposition
  • Creative that your prospects and consumers want to spend time with
  • Planning and implementing a campaign from brief to creative development and roll out
  • Tools for evaluation, reporting, tracking and refinement

Who is this course for?

The course is designed for managers who are responsible for shaping marketing and digital marketing strategy in a client organisation or agency. You will be an experienced marketer who wants to review and refine your digital strategy and campaign governance.

Previous delegates include:

  • Communications Officer (The Cooperative Group)
  • Digital Project Manager (NSPCC)
  • Marketing Coordinator (Westway Development Trust)

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