Digital Marketing and Customer Retention Course

London School of Business and Communication

COURSE SYLLABUS

Module 1 - Competition. How to Grow Making Less than the Competition
1.1. Who are our competitors and what we should know about them
1.2. How we can easily differentiate ourselves from the competition
1.3. How to successfully develop your business using the best growth strategies
1.4. Take your company to the top using wisely the competitive strategies
1.5. Do less than the competition – A different kind of strategy

Module 2 - Promotion Best Practices. Do’s and Don’ts
2.1. What are the essential steps of promotion
2.2. The best promotion channels and the promotional mix
2.3. 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising
2.4. The 15 major promotion mistakes that we should avoid
2.5. Direct marketing – the 3 most common direct marketing mistakes
2.6. Why promotion through recommendation has the highest rate of success
2.7. What is the brand and what are the 3 types of brands
2.8. What are the most valuable benefits that the brand brings us
2.9. The promotion campaign – what to measure and how to establish the budget
2.10. The 3 essential components of a brilliant promotion campaign
2.11. Practical Case Study - promotional flyer for a babysitting agency
2.12. How to choose the most appropriate promotion strategy
2.13. How to use merchandising as an effective way of promotion
2.14. How the public relations can help us in marketing
2.15. How to have a brilliant marketing team

Module 3 - How to Have Bigger Sales Using the Customer Loyalty
3.1. Why is a loyal customer so important for our business?
3.2. What makes an ordinary customer become a loyal one?
3.3. The 5 practical ways of making customers loyal and creating the WOW factor
3.4. The secrets of a successful follow-up
3.5. 3 most valuable techniques to increase customer satisfaction

Module 4 - How to Boost Your Sales Using the Online Marketing
4.1. What is online marketing and how we can use it
4.2. What are the 5 types of ads that can boost our sales
4.3. How to understand what PPC, CTR, KPI, ROI and much more mean
4.4. What is SEO and how it can help us
4.5. How to display in Google searches only the positive pages about us
4.6. The practical steps for an effective Google Adwords campaign
4.7. The tools for finding keywords and measure their effectiveness
4.8. How to increase the click rate without violating Google Adwords policies
4.9. The 7 key elements of the winning landing page
4.10. The 5 essential questions before starting a promotional campaign on Facebook
4.11. The 5 steps of a successful campaign on Facebook
4.12. What can really help us when promoting on Facebook
4.13. Email Marketing. How to increase the conversion rate of your e-mails
4.14. 6 concrete ways that we can use to boost our online sales

Your Benefits

• High qualitycourses delivered in a premium business magazine format through engaging and captivating content.
• Instant access to up to date valuable knowledge from the industry leading experts that you can put into practice immediately.
• Clear and concise language, easy to understand regardless of the complexity of the topic.
• Real life case studies offering role play, seamlessly putting into practice everything you learn.
• Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
• Relaxed course schedule - you are free to organize your time as you wish andyou can learn at your own pace 24/7 from anywhere in the world.
• Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
• Amazing customer service and administrative support from the moment you enroll until you complete your courses.
• Certification - instantly download your graduation certificate as a pdf or get the official printed version.
• Accessible learning – for many of our courses you don’t need previous experience or certain qualifications to enroll.
• User friendly online learning platform – simple and easy to use for everyone.
• Great value for money - premium courses at the most affordable prices.

How long will it take to complete my course?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed?

You can take all our courses even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive a certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real life situations. You will receive feedback for every solution you propose.

At the end you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

Full Guidance & Support

When you enroll in a course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.

This Digital Marketing and Customer Retention Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work.

No prior knowledge is necessary.


Can I find a job easier by graduating this course?

By enrolling in this course, you will take part in a superior professional training program designed by specialists in their fields and you will get the practical knowledge that will definitely help you differentiate from other competitors when you will apply for a job or for a promotion.

• There is no previous experience or qualifications required for enrollment on this course. It is available to all students aged 18 or over, of all academic backgrounds.
  
  
• Basic understanding of English language is required to attend this course.
  
  
• You’ll need a computer or tab with an internet connection.

This Digital Marketing and Customer Retention Course allows you to fulfill various roles, including:

Marketing Assistant
Marketing Consultant
Marketing Coordinator
Marketing Executive
Advertising Assistant
Advertising Manager
Social Media Executive
Digital Marketing Executive
Account Assistant
Marketing Manager
Business Development Manager
Market Researcher

There are currently no Q&As for this course. Be the first to ask a question.