Digital Marketing and Advertising

Digital Marketing and Advertising

*** 4 Courses Bundle***

**FREE Social Media Course****FREE Cyber Security Course**FREE COVID-19 Course**

Diploma of achievement in Digital Marketing QLS Level 7. Additional CPD Accredited Digital Marketing Certificate with 150 CPD points available without extra study. This Digital Marketing course comes with easy to understand e-learning study materials.

Endorsed Diploma Level 7 Digital Marketing Certificate of Achievement. This Digital Marketing Level 7 dynamic distance learning program has been designed to mould and shape the Digital Marketing executives of the future. Our advanced Level 7 Digital Marketing Advanced Course Diploma of achievement in Digital Marketing Level 7. Additional CPD Accredited Certificate with 130 CPD points available without extra study introduces candidates to the various roles, responsibilities and functions of digital marketing professionals worldwide. Digital Marketing Diploma content covers social media marketing, how to create an effective Digital Marketing plan, working with PPC engines including Google AdWords, an introduction to e-mail marketing, the basics of SEO and how to build a brand through creative online marketing. Study in your own time and at your own pace, for an accredited Level 7 Digital Marketing Diploma that could transform your career prospects!

What Will I Learn From This Digital Marketing Diploma:

• An understanding of the true scope, power and influence of Digital Marketing
• The ability to consider social media from a business perspective
• How to develop an effective and workable social media plan
• The role of competitor analysis and authority development
• Knowledge of the ‘Five Ps’ of social media marketing
• How to build a social media marketing team from scratch
• The use of social media for brand development and reputation management
• The opportunity to pursue a variety of rewarding careers

Why Students prefer this Digital Marketing Diploma from CPD:

• Fully Endorsed Digital Marketing Course
• Digital Marketing Specialist Tutors
• Digital Marketing course does not expire till you successfully complete it
• The option to take study breaks at any time at no extra cost
• No deadlines, no time restrictions and no fixed schedules
• All required study materials and supporting documentation included as standard – no additional costs or expenses at any time.
• Online assessments to test your new skills and knowledge
• The opportunity to enhance and improve your CV and career prospects.
• The opportunity to study from any location in the world.

** 3 Free Gifts included in Digital Marketing Course **

**FREE Cyber Security Course**

This FREE Cyber Security unit covers the following key topics:

• What is Cyber Security?
• Importance of Security
• Physical Security
• Physical Threats
• User tracking
• Physical Protection of Data
• What is Cyber Crime?
• Classification of Cyber Crimes
• Reasons for Commission of Cyber Crimes
• Kinds of Cyber Crime
• Cyber Stalking
• Forgery and Counterfeiting
• Software Piracy and Crime related to IPRs
• Cyber Terrorism
• Phishing

** Social Media Marketing Course**

This FREE Social Media Marketing unit covers the following key topics:

• What is Social Media?
• Understanding the Marketing Mix
• The Five P’s and Social Media
• Product
• Price
• Place
• Promotion
• Packaging
• Developing a Social Media Plan
• Utilization Guidelines
• Expanding Your Digital Presence
• What’s the Value?
• Using Facebook
• Building Your Community
• Using LinkedIn
• Using Twitter
• Building a Blog
• Vlogs and YouTube
• Using Specialty Sites

***FREE COVID-19 Course***

This Free Covid-19 course covers the following topics:

• What Are Coronaviruses?
• What is COVID-19?
• What Are the Symptoms of COVID-19?
• Is it a Cold, the Flu or COVID-19?
• Mild vs Severe Infection
• How is the Coronavirus Transmitted?
• Is Surface Transmission Possible with COVID-19?
• What Does ‘Community Spread’ Mean?
• How to Protect Yourself from COVID-19
• How to Protect Others from COVID-19
• Do I Need to Wear a Facemask?
• Cleaning and Disinfecting Against Coronavirus
• What Should I Do if I Get Sick?

***This offer ends soon***

Quality Licence Scheme

This Digital Marketing course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Digital Marketing and Advertising

Worldwide, Digital Marketing is rapidly taking over as the new standard for small and large businesses alike. To build a career in Digital Marketing is to enjoy the kind of job satisfaction and security that transcend any comparable profession. Digital Marketing is an umbrella term that extends to an extensive range of more specific professions and specialist areas. duction, ecommerce, marketing automation, website design and development, copywriting and many more besides. As demand for the services of talented specialists grows like never before, now really is the time to consider a career in Digital Marketing.

Course Syllabus

This Digital Marketing Advanced Course Level 7 consists of the following units:

Unit 1 - What is Digital Marketing?

This Digital Marketing unit covers the following key topics:

• What is Internet Marketing?
• Popular Strategies
• Affiliate Programs
• E-mail Marketing
• Using Social Media

Unit 2 - Social Media Strategies for Success

This Digital Marketing unit covers the following key topics:

• What is Social Media?
• Understanding the Marketing Mix
• The Five P’s and Social Media
• Developing a Social Media Plan
• Utilization Guidelines

Unit 3 - Creating Digital Marketing Plan

This Digital Marketing unit covers the following key topics:

• The Role of Internet Marketing
• The Marketing Cycle
• Making Our Way through the Marketing Process

Unit 4 - Starting with the Website

This Digital Marketing unit covers the following key topics:

• Creating a Website
• E-Commerce Options
• Creating a Mobile Presence

Unit 5 - Using Google Ads

This Digital Marketing unit covers the following key topics:

• Planning
• Define Your Ideal Customer
• Choosing Keywords
• Getting Good with Keywords

Unit 6 - Creating a PPC Campaign

This Digital Marketing unit covers the following key topics:

• Setting Your PPC Budget
• The Quality Score
• Quality Score Breakdown

Unit 7 - E-Mail Marketing

This Digital Marketing unit covers the following key topics:

• A Cautionary Note
• Distribution Services

Unit 8 - Search Engine Optimization (SEO)

This Digital Marketing unit covers the following key topics:

• What is SEO?
• Understanding Search
• The Search Engines

Unit 9 - Using Facebook For Business Marketing

This Digital Marketing unit covers the following key topics:

• What is Facebook?
• Why Use Facebook for Business Purposes?
• Facebook Business Page Sections
• Promoting your Facebook Page

Unit 10 - Using Twitter For Business Marketing

This Digital Marketing unit covers the following key topics:

• The Basics of Twitter
• How Can Twitter Help Your Business?
• Setting Up Your Twitter Profile
• Following Other Twitter Users
• Twitter as a Marketing Platform

Unit 11 - Using Instagram For Business Marketing

This Digital Marketing unit covers the following key topics:

• How to Create an Instagram Business Account
• Sign Up With Your Business Email Address
• Instagram Business Account Optimisation
• Posting Content on Instagram

Unit 12 - Content Writing for Social Media

This Digital Marketing unit covers the following key topics:

• The Marketing Plan
• Creating a Marketing Plan
• Executive Summary
• Defining your Target Marketr

Unit 13 - Brand Building through Digital Marketing

This Digital Marketing unit covers the following key topics:

• What is Branding?
• What is a Brand?
• What is Social Media?
• The Rise of Social Media

Unit 14 - Story Marketing for Small Businesses

This Digital Marketing unit covers the following key topics:

• Story Marketing Toolkit
• Storytelling Essentials
• Ingredients of a Good Story
• Setting Goals
• Positive vs. Negative

Unit 15 - Promoting a Marketing Webinar

This Digital Marketing unit covers the following key topics:

• The Webinar
• What is a Webinar? Why Use Webinars?
• Webinar Marketing Objectives.
• Marketing Webinars

Course Benefits:

This Digital Marketing Advanced Course Level 7 comes with the following benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the Digital Marketing Advanced Course Level 7 price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your Digital Marketing Advanced Course Level 7 may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the Digital Marketing Advanced Course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a Digital Marketing Advanced Course with CPD you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Digital Marketing and Advertising

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Digital Marketing has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

Digital Marketing and Advertising

All courses here at CPD are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study Digital Marketing Advanced Course in your own time and at your own pace for a endorsed certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

Digital Marketing and Advertising

All you need is a computer with an Internet connection and the drive to succeed – CPD takes care of the rest!

Digital Marketing Level 7

There is no particular entry requirement.

Option 1

Digital Marketing Diploma QLS Level 7 endorsed by Quality Licence Scheme

Certificate Fee: £170 + postal charges

Option 2

Digital Marketing Diploma issued by CPD

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£150 + postal charges

*Postage Charges: National £9, International £15

Digital Marketing - Level 7

Upon successful completion of our Digital Marketing Advanced Course, candidates will have the opportunity to begin establishing and running their own online digital consultancies and marketing agencies.

Currently there are no Q&As for this course. Be the first to ask a question.