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Digital Marketing and Advertising

Halloween Deals|Free Diploma in Email Marketing|CPD&IAP Accredited|Access for 365 days|No Hidden Fee | No Additional Fee


1 Training

Summary

Price
Save 97%
£10 inc VAT (RRP £349)
Offer ends 31 October 2020
Study method
Online, self-paced
Duration
12 hours
Access to content
365 days
Qualification
No formal qualification
CPD
12 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Certificate of completion available to purchase separately
  • TOTUM card is available to purchase separately What's this?

1,520 students purchased this course

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Overview

Digital Marketing and Advertising

The Digital Marketing Course is an initiative designed to educate anyone in the area of Digital Marketing. As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.

Our Digital Marketing and Advertising offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are opened to anyone with an interest in the topic and give you access to world-class learning led by 1Training International.

  • Enroll in this Digital Marketing and Advertising online course and gain FREE entry to CPD accredited Diploma in Email Marketing - Level 4 Course and earn more CPD hours (6 hours)
  • Free E-certificate (No additional cost for E-certificates)

Why should I choose 1Training?

  • No Hidden Fees
  • The price shown on Reed is for the whole course, including the final exam and free e-certificate.
  • Accredited qualification
  • Excellent quality video tutorials
  • Get one year's access to the course
  • Get support by phone, live chat, and email
  • Join our friendly online learning platform
  • Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. So, you can access your course on Wi-Fi, 3G or 4G.

CPD

12 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Learn for less with 1Training discount courses online! You’ll love 1Training’s excellent quality, competitive prices, and first class learner support. With this excellent discount courses you can expect professional qualification, which will enable you to enhance your CV in no time, and for less!

What skills am I going to get from this course?

  • By enrolling to this course, you’ll learn the foundation principles of digital marketing.
  • In this course, you’ll learn the use of email marketing, affiliate marketing by using social media tools such as Twitter, podcasting and blogging.
  • This course will equip you with the skills to plan and implement a successful social media marketing strategy.
  • Having this course, you’ll learn how to use Facebook to create a business page.
  • Logging in to this course, you’ll understand to develop, implement and manage a successful SEO campaign.
  • This course gives you the knowledge of web analytics.
  • On completion of this course, you’ll gain knowledge in marketing planning process.
  • At the end of this course, you’ll understand the wide scope of digital marketing.

Course Duration:

Learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.

COURSE CURRICULUM

Digital Marketing and Advertising

INTRODUCTION

  • Introduction
  • Exercise Files: Digital Marketing

1. DIGITAL MARKETING STRATEGY

  • The importance of defining three strategies
  • Building a business strategy
  • Building a brand strategy
  • Building a marketing strategy

2. EXPLORING DIGITAL MARKETING

  • Definitions and terminology
  • Components of digital marketing
  • The digital marketing landscape

3. STARTING WITH THE WEBSITE

  • Choosing a domain name
  • Selecting a designer or developer
  • Building a site yourself
  • Making your website convert
  • Creating engaging web copy
  • Choosing responsive design
  • Installing Google Tag Manager

4. FOUNDATIONS OF ANALYTICS

  • Introduction to measuring data
  • How online analytics work
  • Using goal and event tracking
  • Looking at a conversion funnel
  • Defining your key performance indicators (KPIs)
  • A look at attribution models

5. SEARCH ENGINE OPTIMIZATION

  • How SEO works
  • Essential optimization techniques
  • Conducting keyword research
  • Crafting a content strategy
  • Leveraging local SEO
  • Choosing to hire a professional

6. SEARCH AND DISPLAY MARKETING

  • Introduction to search and display
  • Launch text search ads
  • Launch display search ads
  • Deciding to use remarketing
  • Succeeding at search and display marketing

7. SOCIAL MEDIA MARKETING

  • Building a social media marketing plan
  • Who`s using social media?

8. FACEBOOK

  • Build my Facebook page
  • Building Your Audience
  • Facebook Post and Integrating with Audience
  • Promoting the Business on Facebook
  • Advance features and managing page

9. TWITTER

  • Introduction to Twitter
  • Connecting & Twitting
  • Advertising on Twitter

10. YOUTUBE

  • Introduction to YouTube
  • Marketing on YouTube
  • Working with YouTube Channel
  • Advertising on YouTube

11. LINKEDIN

  • Introduction to LinkedIn
  • Finding and Engaging with your Audience
  • Create and Marketing with Your Company LinkedIn Page
  • Recruitment with LinkedIn

12. PINTEREST

  • Create a Pinterest Business Account
  • Improving Pinterest Presense
  • Analyse the Performance of Pinterest

13. VIDEO MARKETING

  • The impact of video marketing
  • Getting started with video marketing
  • Creating compelling content
  • Promoting videos on YouTube
  • Meaningful video marketing metrics

14. EMAIL MARKETING

  • Understanding email marketing
  • Creating an email marketing plan
  • Tools to launch successful campaigns
  • Measuring the success of email

15. CONTENT MARKETING

  • What is content marketing?
  • Creating a content planning model
  • Setting up a blog

16. MOBILE MARKETING

  • The mobile marketing landscape
  • Mobile applications

17. EXPANDING YOUR DIGITAL MARKETING SKILLS

  • Running A/B marketing tests
  • A look into affiliate marketing

-------------------------------------------------------------------------------------------------------------------------------

Diploma in Email Marketing - Level 4

1: Introduction To Email Marketing

2: Using The Email Marketing Software

3: Building Email Lists Quantity Wise

4: Building Email Lists Quality Wise

5: Cafting An Email

6: Analysing And Tracking The Marketing Strategy

How will I be assessed?

  • At the end of the course learners will take an online multiple-choice question assessment test. This online multiple-choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

  • Upon successful completion of this course, all learners will be awarded a FREE e-certificate (PDF format), and can also pay only £19 to receive a printed version of the certificate if they wish.

What Certification am I going to receive?

Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost.

Who is this course for?

  • Job hunters & School leavers
  • College or University student & graduates
  • Personal assistant or Secretary
  • Digital marketers or Marketing executives
  • New or Temporary staff
  • Office Administrators & Office managers
  • Office clerk or Marketing assistant
  • Business owners
  • Digital marketing analyst or Digital marketing executive
  • Marketing managers & Business development managers

Requirements

You’ll need a computer or tab with an internet connection and it’s better to have a notepad and a pen with you.

Career path

This training course will lead you to different of career opportunities and few of them are:

  • Marketing Executives
  • Advertising and Sales Executive
  • Marketing Managers
  • Business Development Managers
  • Digital marketing manager
  • Advertising manager
  • Communications manager
  • Brand manager
  • Market researchers
  • Marketing consultants

Questions and answers


No questions or answers found containing ''.


cady asked:

Is there a time limit when to finish the course? The duration of the course is 12 hours, therefore after 12 hours will the course expire?

Answer:

Dear Cady, Thank you for your query. Digital Marketing and Advertising course provide 365 days of unlimited course access to complete the qualification. The course materials will cover 12 guided learning hours. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Charlie asked:

Is the whole course learning the basics of creating a marketing design/ project or do you have to psychically make a website during the course? Thanks

Answer:

Dear Charlie Thank you very much for your query. The course curriculum displays what topics you are going to learn. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Akio asked:

What Is the minimum age requirement?

Answer:

Dear Akio, Thank you very much for your query. There is no specific age requirement to enroll to this course all you need is a computer or tab with an internet connection and it’s better to have a notepad and a pen with you. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Elle asked:

Hello, If i was to complete this course what qualification and level would I recieve ? Eg (diploma,certificate).

Answer:

Dear Elle, Thanks for your query, Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Ruchi asked:

I would like to enroll my self for Digital Marketing Course. Please send me the details to enroll myself with course fees and payment mode

Answer:

Dear Ruchi Thank you very much for your query. The coirse fee is £10. You can pay online by clicking the Add to basket button displayed. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Jordan asked:

So this course should take 12 hours to complete in full? Thanks

Answer:

Dear Jordan Thank you very much for your query. Yes , However learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Luong asked:

if I fail the exam, how many times can i retake with the subscription you mentioned in earlier comments? and how much does it cost?

Answer:

Dear Luong Thank you very much for your query. There is very less chance for you to get failed as all the studymaterials are well structured and you ill be getting the tutor support so it is highly unlikely to get failed. Also the mock exam will be train you to get the highest scores at the exam. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

NANCY asked:

IS 12 hours enough to cover these many topics?

Answer:

Dear Nancy Thank you for your query. Once you enroll you will have 365 days access (24/7) to the course. Since the course is self-paced you can decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription. The offer ends today, so hurry up and get the discount as this course contains Excellent quality video tutorials & you can get support by phone, live chat, and email. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Enxhi asked:

When you finish this course,where can you work,I mean does this diploma help you to work in uk?

Answer:

Dear Enxhi, Thank you for your Query. Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost. Yes this will give you a chance to work in the U.K. Regards, Students Support Team

This was helpful. Thank you for your feedback.

Wai Kei asked:

I received an email from your company today which links to info page for the course. How do I access the online material?

Answer:

Dear learner, Thank you very much for your query. I hope you received the correct email, please check if you have the Login details attached to the email below. Login to the portal using that login details to access the course materials. Meanwhile, I will inform the my team to assist you with this. Please contact our Customer helpdesk for more information. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

BristolGirl12 asked:

I was just wondering if this course is something recognised in the UK and can be put on our CV's to improve our CV's or if its American based?

Answer:

Dear Learner, Thank you very much for your query. Kindly note that this qualification is globally recognized and not limited to a particular country or a region. So, this will definitely add more value to your resume for sure. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

C asked:

In case I don't pass the exam at first attempt, can I take it again? How much would it cost? Thanks

Answer:

Hi, Thank you very much for your query. You will have 03 mock exams prior to the final exam and if in any case you fail in the final exam you need to pay £10 for the re-take. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Dam asked:

What is the average time people take to do this course? Can it be completed in 12 hours?

Answer:

Dear Dam, Thank you very much for your query. The total Time duration you will spend to complete this course is 12 Hours. However you'll have access to the course for 365 days where you can complete it as per your convenience. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Sean L. asked:

I'm looking to take this course, but would like to clarify whether it has a confirmed level classification on the CPD framework.

Answer:

Dear Sean, Thank you very much for your query. This course is accredited by CPD & IAP. Our CPD courses are classified according to the CPD framework and this course holds 12 CPD Points. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Candyce asked:

I have issues with hearing do you have the content just in video or pdf as well?

Answer:

Dear Candyce, Thank you for your query. We do have the materials in PDF as well. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Chelsea asked:

Does this course give you a legit qualification to use towards starting a new career in marketing?

Answer:

Dear Chelsea Thank you very much for your query. This training course will lead you to different of career opportunities and few of them are: Marketing Executives Advertising and Sales Executive Marketing Managers Business Development Managers Digital marketing manager Advertising manager Communications manager Brand manager Market researchers Marketing consultants Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Ellie asked:

In the course curriculum you have said we'll be learning how to build a website, will we be theoretically learning how or will we actually build one?

Answer:

Dear Ellie Thank you very much for your query. This course contains well organized video materials.This course will equip you with the skills to plan and implement a successful social media marketing strategy. And having this course, you’ll learn how to use Facebook to create a business page. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

shivam asked:

plz tell me duration of this course and,you provide certificated or not how i can get ur video after the payment

Answer:

Dear Shivam Thank you for your query. The duration is 12 Hours. & learners will have 365 days access. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription. Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. You will recieve the link via an email once enrolled. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

K asked:

Can this qualification alone get you an entry into a marketing role? Or would I need to take another course/further study after to land a job?

Answer:

Dear Sir/Ma'am Thank you very much for your query. This training course will lead you to different of career opportunities and few of them are: Marketing Executives Advertising and Sales Executive Marketing Managers Business Development Managers Digital marketing manager Advertising manager Communications manager Brand manager Market researchers Marketing consultants Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

David Young asked:

What jobs can I get with this qualification

Answer:

Dear David Young Thank you very much for your query. This training course will lead you to different of career opportunities and few of them are: Marketing Executives Advertising and Sales Executive Marketing Managers Business Development Managers Digital marketing manager Advertising manager Communications manager Brand manager Market researchers Marketing consultants Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Rachel asked:

Can you get access to the whole course straight away or is it given in stages?

Answer:

Dear Rachel Thank you very much for your query. You will be receiving the links and login details to start the course once you pay and enroll and will allowed to finish in the module order. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Emilia asked:

What happens if you fail the exam at the end of the lesson. Are you able to retake or would you have to pay for the course again?

Answer:

Dear Emilia Thank you very much for your query. There is a very less chance for you to get failed however you can re take the exam with a small subscription. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

Sara asked:

If you don’t pass what will happen? Will you have to start again or have another chance to retake it

Answer:

Dear Sara Thank you very much for your query. You can retake the exam with a subscription how ever there's less chance to get failed and students get failed very rarely as all the study materials are well structured and in detail. Regards, Student Support Team.

This was helpful. Thank you for your feedback.

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Content
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What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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