Digital Marketing Advanced Diploma + Content Marketing Course

Get 2 Certification in 1 Course. Professional Certificate Endorsed by ABC Awards + CPD Certificate. Tutor Support

Course Gate


Save 93%
£19 inc VAT (was £300)
Offer ends 11 April 2020
Study method
Online, self-paced
321 Hours
Access to content
Lifetime access
5 CPD hours / points
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

15 students purchased this course


This ultimate digital marketing bundle course is designed to equip our learners with a more in-depth understanding of the different areas of marketing, and how to create winning content that drives traffic and engages your audience. By combining these related courses, we are ensuring that our learners have up-to-date knowledge and skills needed to fast track their career.

Digital Marketing Advanced Diploma Level 5

This advanced diploma in digital marketing is taught by an experienced instructor, who will take you through key topics such as how to create a website on WordPress, SEO techniques, how to market products on YouTube and build your brand’s identity online. You will learn the fundamentals of social media management, how to analyse website performance on Google Analytics, explore the 10 commandments of copywriting and much much more.

Content Marketing Course

Learn how to create winning sales copy and boost audience engagement with the Content Marketing Course. This course covers everything you need to know to drive high levels of traffic to your site, including how to create the perfect content marketing plan. Topics include how a value ladder works, techniques for optimising an article, the secret to mastering marketing emails and how to turn clicks into conversions.

Learning Objectives

  • Learn how to build brand identity, define your business and target audience
  • Understand the key principles of email, YouTube and video marketing
  • Get trained on how to build a website on WordPress and create a domain name
  • Master blogging, copywriting and SEO, with our expert tips and techniques
  • Demonstrate a solid understanding of social media management
  • Get step-by-step training on how to create the perfect marketing plan
  • Develop an in-depth understanding of the role of a marketing affiliate
  • Learn how to analyse audience engagement on Google Analytics
  • Explore the dos and don’ts of content marketing
  • Design your first value ladder for your marketing sales funnel


Endorsed by ABC Awards


5 CPD hours / points
Accredited by CPD Accreditation Group

Course media


Course Outline

**Digital Marketing Advanced Diploma**

Module 01: Introduction Digital Marketing & Target Audience


  • Digital Marketing
  • DMM Intro
  • Digital Marketing Strategy in 10 Minutes

Define Your Business & Target Audience

  • Define your Purpose
  • Case Studies
  • Positioning Your Brand
  • Case studies – Positioning
  • Unique Selling Proposition
  • Personality
  • Case Study – Personality
  • Find Your Audience
  • Validate Your Business

Module 02: Brand Identity, Websites & Email Marketing

Brand Identity

  • Intro Brand Identity
  • Case Study – 3 Company Styles
  • Free Branding Tools
  • Learn Canva in 10 Minutes
  • Learn Photoshop in 30 Minutes


  • Intro to Websites
  • Choose a Domain Name
  • Intro to WordPress Lessons
  • Navigating WordPress
  • And much more...

Email Marketing

  • Easy Email Marketing Funnel
  • Email Marketing Tools
  • Lead Magnets
  • Where to Put Opt-In Forms
  • Segmenting and Tagging Your Subscribers
  • And much more...

Module 03: Copywriting, Blogging & SEO

Copywriting, Blogging & SEO

  • Copywriting Basics
  • A.I.D.A
  • Case Study of a Sales Page
  • 10 Commandments of Copywriting
  • And much more...

Module 04: YouTube & Video Marketing


  • Intro to YouTube
  • Case Study – YouTube Sales Funnel
  • YouTube SEO – Watch Time vs. Views
  • Keyword Research for YouTube Videos
  • Start Your New Channel
  • Channel Art and Icon
  • Channel Description
  • Customise Your Channel Design
  • Add a Channel Trailer
  • YouTube Channel Settings and Verification
  • Upload Defaults, Featured Content, and Channel Branding
  • And much more...

Video Marketing

  • Intro to Video
  • Video Equipment for Beginners
  • Tools to Make Your Videos More Pro
  • Structure a Video that Sells
  • Intro to Video Production Bootcamp
  • Intro to FB Groups
  • Create Your Group – Walk Through
  • Tips for a More Engaged Facebook Group
  • Scheduling Posts, Live Video, and More

Module 05: Social Media Marketing (Facebook Groups & Pages)

Facebook Groups (Social Media Marketing)

  • Why Facebook Pages are Important for Your Business
  • Creating a Stunning Facebook page for Your business
  • Adding Essential Information to Your Facebook Page
  • Selecting Your Profile Image
  • Creating Professional Facebook Cover Image for Your Pages
  • Creating a Captivating Facebook Page Description Using the Ads.
  • Getting Your Facebook Page Username
  • Facebook Page Apps to Increase Fans Engagement
  • Top 9 Ways to Monetise your Facebook Page
  • And much moree

Facebook Pages (Social Media Marketing)

  • Introduction to Facebook Ads
  • Introduction to the Facebook Ads Manager
  • Setting Up Your Facebook Payment Account
  • Defining Your Facebook Target Audience
  • Level 1 – Creating the Ad
  • Level 1 – Boosting your Post
  • Level 2 – Creating Your Ad in the Ads Manager
  • And much more...

Module 06: Social Media Marketing (Facebook Ads & Local Business)

Facebook Ads (Social Media Marketing)

  • What is Facebook Retargeting and Why is Important for You
  • Creating a Facebook Pixel
  • Installing the Pixel in WordPress
  • Installing the Pixel in a Non-WordPress Website
  • Testing If the Pixel is Working
  • And much more...

Facebook For Local Business (Social Media Marketing)

  • How Facebook Ads can Help You have a Local Business
  • This is the Plan for Your Local Business
  • Reaching People around Your Business
  • Creating Your Local Business Ad
  • Assignment Local Business

Module 07: Google Adwords

Google Adwords

  • Google Adwords for Your Business
  • How Adwords Works
  • Setting up Your Adwords Account
  • Example of Ads that We are Creating
  • Exploring the Adwords Interface
  • Discovering the Best Keywords
  • And much more..

Module 08: Social Media Marketing (Twitter & Instagram)

Twitter (Social Media Marketing)

  • Why Twitter and How It Can Help Your Business Growth
  • Choosing the Best Username or Twitter Handle
  • 4 Tips to Choose Your twitter handle
  • Creating a Twitter account
  • Creating an Outstanding Twitter Profile Page
  • Adding Your Profile and Header Photo
  • Writing an Optimised Bio
  • Pin the Most Important Tweet for Your Bio
  • And much more...

Instagram (Social Media Marketing)

  • Instagram for Business – What’s Our Strategy
  • Create an Instagram for Business Profile
  • Building a Killer Instagram Profile
  • 2 Building a Killer Instagram Profile
  • 3 Building a Killer Instagram Profile
  • 4 Building a Killer Instagram Profile
  • Accessing the Ads Manager
  • Creating your First Instagram Ad
  • Creating Your Instagram Ad Inside the App
  • Important Tips to have a Successful Ad on Instagram As Inside the App
  • Mistake 1
  • Mistake 2
  • Mistake 3

Module 09: Social Media Marketing (Pinterest, LinkedIn & Periscope)

Pinterest (Social Media Marketing)

  • Why Pinterest and How It Can Help Your Business Grow
  • Opening a Pinterest Business Account
  • Linking Pinterest with Your Website and Getting a Verified Account
  • Linking Pinterest with Other Social Media Platforms
  • And more...

LinkedIn (Social Media Marketing)

  • Welcome to LinkedIn Marketing
  • Setting Up to LinkedIn Account
  • Adding Experience, Skills, Accomplishment to Your LinkedIn
  • Adding a Professional Background Photo
  • And more...

Periscope (Social Media Marketing)

  • What is Periscope
  • Optional Equipment that will Make Your Scopes Looks Profession
  • Assignment Periscope 20 hours agoMore

Module 10: Social Media Live Streaming

Social Media Live Streaming

  • Basic Equipment for Social Media Streaming
  • Planning an Irresistible Live Streaming Session
  • Facebook Live Basics
  • Facebook Live Session from your Smartphone
  • Sharing Our Facebook Live Sessions
  • 3 ways to Reuse your Facebook Live Sessions
  • YouTube Live Basics
  • Running a YouTube Live from Your Smartphone
  • And more...

Module 11: Podcasting, Quora & Google Analytics


  • Podcasting Intro
  • Podcasting Tools
  • Hosting Your Podcast with Libsyn
  • Submitting Podcast to iTunes
  • Validate Your Podcast Work


  • Quora Basics
  • Finding, Answering and Optimising Your Quora Answers

Google Analytics

  • Setting Up Google Analytics
  • Navigating the Google Analytics Dashboard
  • Know Your Audience with Analytics

Module 12: Google Plus (Social Media Marketing)

Google Plus (Social Media Marketing)

  • Welcome to Google plus
  • What’s the Difference between Google Pages and Profile
  • Adding Your Profile and Cover Image


  • Conclusion

**Content Marketing Course**


  • Introduction
  • Overview
  • Traffic Secrets

Email Mastery

  • Why Email Everyday
  • 100 Clicks a Day
  • Email Sequence Explanation
  • Soap Opera Sequence
  • Seinfeld Email Sequence
  • Value Ladder Overview
  • The Attractive Character Overview
  • Attractive Character II

The Value Ladder Breakdown

  • Bait Overview
  • Result
  • Your Dream Client
  • Mindset Changes
  • What is a Squeeze
  • Squeeze Page Secrets
  • TYP Overview
  • Front-End Overview
  • WWWH Script
  • Star Story Solution Script
  • OTO Script
  • Continuity Overview
  • Magic Bullet Script
  • Mid Ticket Overview
  • Perfect Webinar Funnel Walkthrough
  • Perfect Webinar Script

Creating Content

  • To Dos of Creating Content
  • Make Your Own Products or Affiliate
  • Affiliate Value Ladder Buildout
  • Your Value Ladder Buildout

Content Marketing Secrets

  • The Big Outline for Content Creation
  • Expert Positioning
  • Optimize an Article


Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate of achievement from ABC & Certa Awards by paying the accreditation fee of £108. There is an additional £10 delivery charge for international students.

Certificate of Completion from Course Gate

At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.

Who is this course for?

This complete bundle training course is the ultimate guide to digital marketing, ideal for aspiring marketing professionals and those who want to build on their existing skills and knowledge. There are no specific entry requirements for this course, which can be studied part-time or full-time.

Career path

On successful completion, learners will have an excellent understanding of the principles of digital marketing and how to utilise its tools to drive traffic and create engaging content. This qualification is particularly useful for learners who are pursuing the following careers:

  • Digital Marketing Executive
  • SEO Content Writer/Copywriter
  • Content Marketing Manager
  • Digital Marketing Analyst

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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